Photo caption: Incumbent Club Trustee Leticia Garcia swears in the 2024 leadership team: (left to right) 1st VP Roxanne Rios, President Tim Prince, Trustee Leticia Garcia, 2nd VP Mark Alvarez, SB Valley Water Conservation District Board Member, Club Trustee and George E. Brown, Jr. Peace Award recipient Col. David Raley (Ret.) and Treasurer Ladd Seekins. Also present but not in the photo were Parliamentarian Gil Navarro and Trustee Christian Shaughnessy.
SAN BERNARDINO, CALIF. — The San Bernardino Democratic Luncheon Club swore in its 2024 leadership team on Saturday, February 24, at the San Bernardino Elks Lodge. Six officers and three trustees took the oath of office.
Founded in 1993, the Democratic Luncheon Club of San Bernardino (DLCSB) is the Inland Empire’s largest and most active Democratic club. Over a hundred members and guests attended the affair, which featured comments from several candidates for local and statewide offices.
Following the invocation by Stephanie Liggins, the Pledge of Allegiance led by San Bernardino Valley College professor Dr. Ed Millican, the singing of The National Anthem led by James M. Smith and incoming President Timothy Prince’s welcome, Trustee Leticia Chavez introduced the distinguished guests and then lunch was served.
Six officers and three trustees comprise the leadership of the Club each year. Officers serve for one year and trustees for three. The club’s 2024 officers are Timothy Prince, President; Roxanne Rios, First Vice President, Programs; Mark Alvarez, Second Vice President, Membership; John Fisher, Secretary; Ladd Seekins, Treasurer; and Gil Navarro, Parliamentarian.
Incumbent Trustees Leticia Garcia and David Raley welcomed Christian Shaughnessy, the newly elected Trustee. Shaughnessy is a candidate for San Bernardino City Council, Ward 3, the southernmost city ward. Shaughnessy also serves as President of the Young Democrats of San Bernardino.
Among the politicians who spoke, San Bernardino Sixth Ward Council Member Kimberly Calvin gave an especially stirring acceptance speech upon receiving a special plaque recognizing her “unfailing service & support of the Democratic Party.” Calvin teared up as she recounted the challenges she has had to surmount to move San Bernardino forward.
Photo caption: San Bernardino Sixth Ward Councilmember Kimberly Calvin accepts the Democratic Luncheon Club’s Democrat of the Year 2024 recognition award.
“I am truly honored to have been named Democrat of the Year by the Democratic Luncheon Club of San Bernardino… In my role as Councilmember of San Bernardino’s Ward 6, I will continue to work for the betterment of all community members and the voice for those who consider themselves to be voiceless, as that is the Democratic way!”
After all the speeches and recognitions, “We had over two dozen prizes plus the 50/50 opportunity drawing, with David Raley and Carol Robb as the biggest winners who required a cart for their haul… All the attendees felt good about their Party’s chances for success in the upcoming March 5th primary,” said Prince.
Photo caption: Plaque honoring San Bernardino Sixth Ward Councilmember Kimberly Calvin for her service to the Democratic Party and the City of San Bernardino.
Helen Robinson and LaSalle patient Carl M. Dameron plan for Valentine’s festivities. Carl plans to buy a box of chocolates for his sweetheart, but wonders which one is healthy. Photo by Carl M. Dameron.
“Choose the right sweets for your sweetheart on Valentine’s Day.” — Dr. Albert Arteaga, Chair of LaSalle Medical Associates.
REDLANDS, Calif., Feb. 10, 2024 — Not all sweets are created equal, and knowing the good, the bad, and the ugly can affect your sweetheart’s health, for better or worse. Few people are aware that the cocoa used to make chocolates and other sweets that include chocolate may include potentially toxic levels of lead and cadmium.
Consumer Reports (CR) published two studies investigating the presence of heavy metals in chocolates. Of the brands they tested, a 2023 study found “a third of chocolate products are high in heavy metals.” CR tested 48 different products, including cocoa powder, chocolate chips, chocolate bars, mixes for hot chocolate, brownies, and cakes.
Brands included Hershey’s, Ghirardelli, and Nestlé; retailer house brands from Costco, Target, Trader Joe’s, Walmart, and Whole Foods; and specialty brands Droste and Navitas.
Dark chocolates have higher percentages of cocoa than milk chocolates, but “…every product we tested had detectable amounts of lead and cadmium,” according to James E. Rogers, Ph.D., CR’s director and acting head of product safety testing.
Paradoxically, dark chocolate confections that have 70% or higher concentrations of cocoa are considered healthier than treats with lower concentrations because of their powerful antioxidant effect, which contributes to a lower risk of heart disease and enhanced brain function, according to Healthline. But higher cocoa content also means more heavy metals!
Different chocolatiers manufacture their products using cocoa from different countries. The soil that provides nutrients to the cocoa plants is also the source of unhealthy concentrations of the heavy metals that end up in the cocoa beans.
Milk chocolates do not contain worrying amounts of these metals. But milk chocolates don’t contain healthier levels of antioxidants. So, what is a Valentine’s Day gift giver to do? Consumer Reports studies are available to subscribers, but if you are not a subscriber, you will need to go online to third-party reports.
“Do your sweetheart a favor,” says Dr. Arteaga, “and if you give chocolates, choose brands without toxic levels of heavy metals. Choose the right sweets for your sweetheart on Valentine’s Day. Perhaps consider giving flowers or a fruit basket.”
Keep the Lead OUT of Your Sweethearts Valentine’s Day Treats
“Choose the right sweets for your sweetheart on Valentine’s Day.” — Dr. Albert Arteaga, Chair of LaSalle Medical Associates.
REDLANDS, Calif., Feb. 10, 2024 — Not all sweets are created equal, and knowing the good, the bad, and the ugly can affect your sweetheart’s health, for better or worse. Consumer Reports (CR) studies tested 48 different products, for the presence of lead and cadmium in 2023.
Brands included Hershey’s, Ghirardelli, and Nestlé; retailer house brands from Costco, Target, Trader Joe’s, Walmart, and Whole Foods; and specialty brands Droste and Navitas. Consumer Reports found that “…every product we tested had detectable amounts of lead and cadmium,” according to James E. Rogers, Ph.D., CR’s director and acting head of product safety testing.
Paradoxically, dark chocolate confections that have 70% or higher concentrations of cocoa are considered healthier than treats with lower concentrations because of their powerful antioxidant effect, which contributes to a lower risk of heart disease and enhanced brain function, according to Healthline. But higher cocoa content also means more heavy metals!
You can also enter “heavy metals in chocolates” in your web browser for a complete list of resources.
“Do your sweetheart a favor,” says Dr. Arteaga, “and if you give chocolates, choose brands without toxic levels of heavy metals. Choose the right sweets for your sweetheart on Valentine’s Day. Perhaps consider giving flowers or a fruit basket.”
Dr. Marcus Funchess, Assistant Superintendent of Human Resources of the San Bernardino City Unified School District is The Dr. Juanita Scott Humanitarian of the Year Co-Award winner.
Jack B. Clark, Jr., a partner at the law firm of Atkinson, Andelson, Loya, Ruud & Romo, is The Dr. Juanita Scott Humanitarian of the Year Co-Award winner.
The awards will be presented at the Black Rose Awards Gala on Friday, February 23 at 5:30 p.m. at the Riverside Convention Center.
SAN BERNARDINO, CALIF. Feb. 7, 2024 — The San Bernardino Black Culture Foundation announces that Jack B. Clarke, Jr., partner at the law firm of Atkinson, Andelson, Loya, Ruud & Romo, and Dr. Marcus Funchess, Assistant Superintendent of Human Resources of the San Bernardino City Unified School District, have won the 2024 Dr. Juanita Scott Humanitarian of the Year Award.
Foundation President-elect Carl Dameron said, “We have chosen two outstanding Inland Empire people for the Humanitarian Award this year so that they can be recognized and publicly thanked for their long-time and ongoing service to the people of the Inland Empire.”
Clarke handles litigation concerning education law, special education disputes, public agency litigation, and other substantial matters. He has successfully defended school districts and other education clients in student disciplinary matters, civil rights and Constitutional claims, and special education due process hearings.
Clarke was the first African American to chair the board of the Greater Riverside Chambers of Commerce, and he served as chair of the Mayor’s Use-of-Force Review Panel in 1999 following the high-profile police shooting death of Tyisha Miller in Riverside, California.
His community service contributions have been recognized by the Riverside County Bar Association, California Law Business magazine, the NAACP, the American Diabetes Association, and now the Black Culture Foundation.
Funchess has served the Inland Empire (IE) as an elementary school teacher from 1998 to 2007, a vice principal from 2007 to 2010 and then principal from 2010 to July 2016 at the Thompson and Henry Elementary Schools, and assistant superintendent of human resources at the San Bernardino City Unified School District (SBCUSD) since August 2020. Funchess also served as Human Resources Director from 2016 to 2020.
He received his Doctorate in Leadership for Educational Justice from the University of Redlands in 2014. Funchess collaboratively developed the Aspiring Administrator program to grow and develop SBCUSD leaders from within the District. He also helped develop the Golden Bell Award-winning Grow Our Own initiative to educate and hire the next generation of educators from within the community.
The initiative encourages current SBCUSD students interested in careers in education to pursue their dreams with support from the District, even after leaving high school, and return to SBCUSD to share their knowledge and experience.
The Black Rose Awards are on Friday, February 23, at 5:30 p.m. Tickets are available at: sbbcfoundation.org
“Additional Black Rose Award winners include Acquanetta Warren, Mayor of Fontana; James C. Baker II, Park Commissioner for the City of Moreno Valley; Michael Beauregard, Assistant Manager at Sam’s Club; Tina Darling, Director of Education at American Career College, Ontario, and chair of the Nursing and Health Ministry at New Hope Missionary Baptist Church; and Aristotle McDaniel, founder of GPL-Grandparents Love,” said Foundation President, Ezekiel Adeleke.
The 31st Annual San Bernardino Culture Foundation Black Rose Awards ceremony takes place on Friday, Feb. 23, starting at 5:30 p.m. at the Riverside Convention Center.
The Black Rose Awards are a complement to Black History Month. The awards are sponsored by the Black Culture Foundation, a nonprofit founded in 1968 by a small group of people who were concerned that, “…nationwide, our school systems have not yet incorporated Black history studies into regular school curriculums. Thus, all students miss the opportunity to learn more about a vital part of this country’s history.”
The Black Culture Foundation’s purpose “…is to foster an interest and a greater understanding of Black culture, to heighten community awareness of the accomplishments of Black people, past and present, and to plan, coordinate and direct an annual Black History Month parade and related cultural activities…[and] bridge the gaps across cultural lines by bringing the local community together to celebrate this event in the spirit of unity and brotherhood.” The Black Rose Awards are the Foundation’s major cultural event.
SAN BERNARDINO, CALIF. —The San Bernardino Black Culture Foundation has announced its award winners for 2024, they are honoring two people for The Dr. Juanita Scott Humanitarian of the Year Award. “We have chosen Dr. Marcus Funchess, Assistant Superintendent of Human Resources of the San Bernardino City Unified School District, and Jack B. Clarke, Jr., partner at the law firm of Atkinson, Andelson, Loya, Ruud & Romo,” said Foundation President Ezekiel Adeleke.
Foundation President-elect Carl M. Dameron added, “We are also honoring California State University, San Bernardino, with the Jim King Founders Award.
Black Rose Award winners include Acquanetta Warren, Mayor of Fontana, James C. Baker II, Park Commissioner for the City of Moreno Valley; Michael Beauregard, Assistant Manager at Sam’s Club; Tina Darling, Assistant Director of the Vocational Nursing Program – Clinical at American Career College, Ontario, and Chair of the Nursing and Health Ministry at New Hope Missionary Baptist Church; and Aristotle McDaniel, founder of GPL-Grandparents Love.”
The Black Rose Awards are Friday, February 23, at 5:30 p.m. Tickets are going FAST, get your tickets TODAY: https://sbbcfoundation.org/events/2024-black-rose-awards/
The Black Rose Awards are Friday, February 23, at 5:30 p.m. Tickets are going FAST, get your tickets TODAY: https://sbbcfoundation.org/events/2024-black-rose-awards/
Shiane, Shaila, Carl, and Malaika Dameron all enjoy the Gold Standard of Care at LaSalle Medical Associates.
“We not only need more Black physicians, but we also need both doctors and patients to communicate more openly,” says Dr. Albert Arteaga, Chair of LaSalle Medical Associates.
REDLANDS, CA. — A 2022 study by Pew Research finds that most Black Americans feel good about the quality of health care they have received recently. But the findings are mixed, with 47% saying outcomes have gotten better over the past 20 years, 31% saying they’re the same and 20% feel things have gotten worse.
On March 29, 2023, the Kaiser Family Foundation released a study, “Key Data on Health and Health Care by Race and Ethnicity” that noted, “While inequities in access to and use of health care contribute to disparities in health, inequities across broader social and economic factors that drive health, often referred to as social determinants of health, also play a major role.”
Social determinants include “socioeconomic status, education, neighborhood and physical environment, and social support networks, as well as access to health care.” Several initiatives within and outside of the healthcare system are working to address these factors.
Nonetheless, two things not mentioned in these studies need to be pointed out. Dr. Albert Arteaga, Chair of LaSalle Medical Associates, the Inland Empire’s largest independent healthcare provider, said, “We not only need more Black physicians, but we also need both doctors and patients to communicate more openly.”
Dr. Arteaga points out that it is only natural that Black patients will feel more comfortable being treated by a Black physician.
A 2021 study from the National Library of Medicine found that 5.8% of family medicine doctors are Black, 7.8% of internal medicine specialists, and 7.3% of pediatricians.
Blacks make up 13.6% of the U.S. population, so the number of Black physicians is under-represented.
Dr. Arteaga adds that a key factor in patient satisfaction with their healthcare provider is trust. “At LaSalle,” commented Dr. Arteaga, “we address this in several ways.
“One is that when we open a facility, it stays open in the same location. Our Black and Hispanic patients know that the LaSalle clinic they visit is going to be in the same place for the long term. Our patients trust that their LaSalle facility isn’t going to move. We opened our first clinic in Fontana in 1984 and it’s still in the same location,” he continued.
LaSalle employs a diverse staff who all provide a Gold Standard of care for their patients. Part of that lofty standard includes communicating effectively and openly with patients. The old saw about “bedside manner” includes the style of a person’s communication with others, per Merriam-Webster, and LaSalle’s staff are skilled at providing a good bedside manner.
“Another thing our patients can count on is that their health care provider won’t change. We don’t believe in transferring staff from one location to another. The relationship a LaSalle patient has with their doctor won’t be interrupted because of some HR policy that moves providers around.
“Lastly, our facilities are scrupulously clean. We maintain a Gold Standard of cleanliness in all our clinics that match our Gold Standard of care for all patients, regardless of their racial or ethnic background.”
Dr. Arteaga emphasized, “We encourage anyone who feels uneasy about communicating with their health care provider to contact their insurer and ask for a different doctor. Good communication is so important a part of good healthcare, no one should be going without it.”
For more information call 1-855-349-6019 or go online to LaSalleMedical.com.
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How to Eliminate Black Disparities in Healthcare
“We not only need more Black physicians, but we also need both doctors and patients to communicate more openly,” says Dr. Albert Arteaga, Chair of LaSalle Medical Associates.
REDLANDS, CA. —A 2022 study by Pew Research finds that most Black Americans feel good about the quality of health care they have received recently. But the findings are mixed, with 47% saying outcomes have gotten better over the past 20 years, 31% saying they’re the same and 20% feel things have gotten worse.
A 2023 study by the Kaiser Family Foundation noted, “While inequities in access to and use of health care contribute to disparities in health, inequities across broader social and economic factors that drive health, often referred to as social determinants of health, also play a major role.”
However, Dr. Albert Arteaga, Chair of LaSalle Medical Associates, points to two things not mentioned in these two studies—the need for more Black doctors and better communication between doctors and patients. “We not only need more Black physicians, we also need both doctors and patients to communicate more openly,” he said.
LaSalle provides a Gold Standard of care to all its patients, regardless of race or ethnicity. This includes communicating effectively and openly with patients. A good “bedside manner” includes communication style with others, per Merriam-Webster, and LaSalle’s people practice a good bedside manner with everyone they see.
Dr. Arteaga emphasized, “I encourage anyone who feels uneasy about communicating with their health care provider to contact their insurer and ask for a different doctor. Good communication is so important a part of good healthcare, no one should be going without it.”
For more information call 1-855-349-6019 or go online to LaSalleMedical.com.
The Dr. Juanita Scott Humanitarian of the Year Award winner Jack B. Clarke, Jr., partner at the law firm of Atkinson, Andelson, Loya, Ruud & Romo.
University Presdient Dr. Tomás D. Morales, will accept the Jim King Founders Black Rose Award for California State University, San Bernardino.
Black Rose Award winner Acquanetta Warren, Mayor of Fontana
Black Rose Award winner Aristotle McDaniel, founder of GPL-Grandparents Love.
Black Rose Award winner Michael Beauregard, Assistant Manager at Sam’s Club.
Black Rose Award winner James C. Baker II, Park Commissioner for the City of Moreno Valley.
Dr. Marcus Funchess, Assistant Superintendent of Human Resources of the San Bernardino City Unified School District is The Dr. Juanita Scott Humanitarian of the Year Co-Award winner.
Black Rose Award Winner Tina Darling, Director of Education at American Career College, Ontario, and Chair of the Nursing and Health Ministry at New Hope Missionary Baptist Church.
The 31st Annual San Bernardino Culture Foundation’s Black Rose Awards takes place on Friday, February 23, at 5:30 p.m. at the Riverside Convention Center.
SAN BERNARDINO, CALIF. —The San Bernardino Black Culture Foundation has announced its award winners for 2024, they are honoring two people for The Dr. Juanita Scott Humanitarian of the Year Award. “We have chosen Dr. Marcus Funchess, Assistant Superintendent of Human Resources of the San Bernardino City Unified School District, and Jack B. Clarke, Jr., partner at the law firm of Atkinson, Andelson, Loya, Ruud & Romo,” said Foundation President Ezekiel Adeleke.
Foundation President-elect Carl M. Dameron added, “We are also honoring California State University, San Bernardino, with the Jim King Founders Award.
Black Rose Award winners include Acquanetta Warren, Mayor of Fontana, James C. Baker II, Park Commissioner for the City of Moreno Valley; Michael Beauregard, Assistant Manager at Sam’s Club; Tina Darling, Assistant Director of the Vocational Nursing Program – Clinical at American Career College, Ontario, and Chair of the Nursing and Health Ministry at New Hope Missionary Baptist Church; and Aristotle McDaniel, founder of GPL-Grandparents Love.”
“On behalf of CSUSB’s 20,000 students and 125,000 alumni, we are honored to receive the Founders Award from the Black Culture Foundation,” stated University President Dr. Tomás D. Morales. “We are proud of our partnership with the Black Rose Foundation and the African American community in the Inland Empire in advocating for educational opportunities to the residents of the Inland Empire.”
The 31st Annual San Bernardino Culture Foundation Black Rose Awards ceremony takes place on Friday, Feb. 23, starting at 5:30 p.m. at The Riverside Convention Center.
The Black Rose Awards are a complement to Black History Month. The awards are sponsored by the Black Culture Foundation, a nonprofit founded in 1968 by a small group of people who were concerned that, “…nationwide, our school systems have not yet incorporated Black history studies into regular school curricula. Thus, all students miss the opportunity to learn more about a vital part of this country’s history.”
The Black Culture Foundation’s purpose “…is to foster an interest and a greater understanding of Black culture, to heighten community awareness of the accomplishments of Black people, past and present, and to plan, coordinate and direct an annual Black History Month parade and related cultural activities…[and] bridge the gaps across cultural lines by bringing the local community together to celebrate this event in the spirit of unity and brotherhood.”
The Black Rose Awards are the Foundation’s showcase cultural event.
The American Heart Association recommends that you do moderate exercise 150 minutes a week. That could be walking, cycling, Pilates, Zumba class, jogging…you get the idea. It could be five 30-minute sessions or three 50-minute sessions. You could do two one-hour sessions and one 30-minute session.
“Remember your goals are long-term, so every day you should strive to fulfill your good intentions, which will bring you closer to your goal,” says Dr. Albert Arteaga, Chair of LaSalle Medical Associates.
REDLANDS, CA. —LaSalle Medical Associates, the Inland Empire’s largest privately owned and operated healthcare organization, would like to remind you that it’s not too late to add another resolution or two that should be fairly easy to keep.
LaSalle has thoughtfully provided the following list of resolutions and all you have to do is pick one of them to follow and your 2024 will be healthier than your 2023.
The American Heart Association recommends that you do moderate exercise 150 minutes a week. That could be walking, cycling, Pilates, Zumba class, jogging…you get the idea. It could be five 30-minute sessions or three 50-minute sessions. You could do two one-hour sessions and one 30-minute session.
“Moderate” means you are exercising hard enough that you just start to perspire and may find it difficult to carry on a conversation with someone else.
The Mayo Clinic recommends that you eat fatty fish for two meals a week. Fatty fish are rich in omega-3 fatty acids, which are known to be heart-healthy. Salmon and lake trout are great choices. So are cod, mackerel, canned sardines, or light tuna and herring.
Healthline says you can dream your way to better health by getting enough sleep. How much is enough?
Birth to 3 months: 14 to 17 hours
4 to 11 months: 12 to 16 hours
1 to 2 years: 11 to 14 hours
3 to 5 years: 10 to 13 hours
6 to 12 years: 9 to 12 hours
13 to 18 years: 8 to 10 hours
18 to 64 years: 7 to 9 hours
65 years and older: 7 to 8 hours
These three suggested resolutions are well worth considering and they aren’t hard to keep. Each will contribute to a healthier lifestyle that not only benefits you but your friends and family as well.
“Remember your goals are long-term, so every day you should strive to fulfill your good intentions, which will bring you closer to your goal,” says Dr. Arteaga.
For more information call 1-855-349-6019 or go online to LaSalleMedical.com.
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Resolve to Live Healthier in 2024!
“Remember your goals are long-term, so every day you should strive to fulfill your good intentions, which will bring you closer to your goal,” says Dr. Albert Arteaga, Chair of LaSalle Medical Associates.
REDLANDS, CA. —LaSalle Medical Associates, the Inland Empire’s largest privately owned and operated healthcare organization, has provided the following list of easy-to-keep resolutions. Just pick one of them and your 2024 will be healthier than your 2023.
The American Heart Association recommends that you do moderate exercise 150 minutes a week. That could be walking, cycling, Pilates, Zumba class, jogging…you get the idea. It could be five 30-minute sessions or three 50-minute sessions. You could do two one-hour sessions and one 30-minute session.
“Moderate” means you are exercising hard enough that you just start to perspire and may find it difficult to carry on a conversation with someone else.
The Mayo Clinic recommends eating fatty fish for two meals a week. Fatty fish are rich in heart-healthy omega-3 fatty acids. Salmon, lake trout cod, mackerel, canned sardines, or light tuna and herring are all fine choices.
Healthline says you can dream your way to better health by getting enough sleep. How much is enough?
Birth to 3 months: 14 to 17 hours
4 to 11 months: 12 to 16 hours
1 to 2 years: 11 to 14 hours
3 to 5 years: 10 to 13 hours
6 to 12 years: 9 to 12 hours
13 to 18 years: 8 to 10 hours
18 to 64 years: 7 to 9 hours
65 years and older: 7 to 8 hours
These resolutions are worthwhile and easy to keep. Each will contribute to a healthier lifestyle that not only benefits you but your friends and family as well.
“Remember your goals are long-term, so every day you should strive to fulfill your good intentions, which will bring you closer to your goal,” says Dr. Arteaga.
For more information call 1-855-349-6019 or go online to LaSalleMedical.com.
Picture the lively world of outdoor advertising, where the humble billboard emerges as an enormous storyteller, beckoning attention with an artistic flair. Crafting a compelling billboard design is an art that goes beyond mere aesthetics—it’s about capturing the audience’s gaze and leaving a lasting impression.
This blog post will highlight the intricacies of creating billboards that stand out and drive home your message with impact. Each element, from color choices to typography, is pivotal in outdoor advertising success.
Let’s explore some design tips and tricks that can transform a billboard from a mere signboard into an attention-grabbing masterpiece.
Captivating Colors: The Palette of Persuasion
Color is the silent communicator that speaks volumes before the audience even reads a single word. When it comes to billboard design, the choice of colors can make or break the visual impact.
Aim for bold, vibrant hues that catch the eye and resonate with your brand identity. Consider the psychology behind colors—red for urgency, blue for trust, and yellow for optimism.
Striking a balance is key; too many colors can overwhelm, while too few may fail to grab any attention. Remember: the objective is to create a visual symphony that harmonizes with your message and stands out against the billboard’s physical environment.
Vibrant colors get noticed!
Color balance creates liking.
Typography Triumphs: Crafting Words for Impact
In the realm of billboard design, the art of typography is akin to choreographing a dance of words. Choose fonts that are readable from a distance and align with your brand’s personality.
Use large, bold typefaces that can be easily seen from afar, ensuring that your message doesn’t get lost in the visual noise of the surroundings. Limit your message to seven words, no more. No long words. One or two syllables each.
Proper kerning (spacing between letters) and word spacing mean that your message is instantly understood at a glance. And a glance is all you get at 70 miles per hour or more!
Use big, bold, easy-to-read type.
No more than seven words, each one only one or two syllables.
Use letter spacing (kerning) and word spacing for instant understanding.
Imagery: Pictures and Words Must Work Together
Words are powerful, and the right visuals add more power. Clarity is key!
Compelling images with interesting make your billboard work.
Consider the rule of thirds, ensuring a composition that naturally guides the viewer’s eye. Plan your billboard spacing using a three-by-three grid, giving you nine equal boxes with four points of intersection. Those four intersections are where the viewer’s eyes naturally go. The focal point of any imagery should fall on an intersection for instant recognition.
If your billboard features people, their expressions should align with your message—whether it’s joy, determination, or curiosity. Remember, the objective is to showcase your product or service and evoke emotions that resonate with your target audience.
If it makes sense for what you are promoting, use images of children or animals. People can’t resist looking at them.
Compelling images create instant interest.
The rule of thirds creates instant understanding.
The magic formula is “PICTURES AND WORDS THAT WORK TOGETHER.”
Less is More: Simplicity Sells
In the whirlwind of urban life, attention spans are fleeting. Embrace the mantra of “less is more” in your billboard design.
A cluttered layout can overwhelm the viewer and dilute your message. Strip away unnecessary details and focus on the core message you want to convey.
A concise and memorable headline stays with the viewer many miles later. Long headlines are easily forgotten. White (or blank) space is your ally—allow it to breathe life into your design, providing visual relief that lets the viewer’s attention go right to your message.
Embrace the “less is more” mantra for a billboard with impact.
A clutter-free layout enhances readability and ensures swift message absorption.
White space serves as visual relief, guiding the viewer’s attention to essential elements.
Location Matters: Aligning Design with Environment
One often overlooked aspect of billboard design is the context of its surroundings. The location plays a crucial role in determining the success of your outdoor advertising endeavor.
Tailor your design to harmonize with the environment, whether it’s a bustling city center or a serene countryside. Consider the viewing distance—downtown billboards have to really stand out to be noticed at all, while a billboard on a country road has little competition for being noticed.
Be sure you know the area’s demographics—who will be looking? Color choices and imagery, the words that you use should ensure your billboard resonates with the local audience. By aligning your design with the location, you integrate your message with its surroundings and your viewers.
The design should align with the location for successful billboard integration.
Tailor design elements based on the viewing distance and demographics of the area.
Harmonizing with the environment enhances the overall impact of outdoor advertising.
Dynamic Lighting: Illuminating the Night Sky
The impact of your billboard doesn’t go down with the setting sun. Embrace dynamic lighting to ensure your message shines through even during the nighttime.
Strategically placed LED lights or creative backlighting make your billboard visible in the dark and add a touch of drama to the overall design. Experiment with color-changing lights to create attention-grabbing effects or use sequential lighting to guide the viewer’s gaze through different elements of your billboard.
Consider using animated digital billboards if they are available. They cost more but they can be well worth the investment.
A well-lit billboard stands out against the nocturnal backdrop, providing an additional layer of visibility that extends the reach and effectiveness of your outdoor advertising campaign.
Dynamic lighting enhances the visibility and impact of your billboard in the dark hours.
Strategically placed LED lights or backlighting add a touch of drama to the overall design.
Experiment with color-changing lights or sequential lighting to create attention-grabbing effects and extend how many hours your message gets seen.
Conclusion
In the realm of outdoor advertising, where seconds count and impressions are instant, mastering the art of billboard design is a gateway to capturing attention and leaving an indelible mark on the audience.
From the vibrant palette of captivating colors to the choreography of typography, each element contributes to the success of a billboard. The rule of thirds in imagery, the simplicity of a clutter-free layout, and the integration of interactive elements showcase the versatility and innovation possible in this visual landscape.
By adapting designs to the environment and embracing dynamic lighting, a billboard transforms into a dynamic, ever-evolving canvas that engages and resonates.
Dameron Communications excels in delivering exceptional advertising services in California that go beyond the ordinary. With a creative edge, strategic thinking, and a commitment to client success, we craft compelling campaigns that captivate audiences and drive impactful results. Trust us to elevate your brand presence and make a lasting impression on your audience.
