“The goal is to help smaller companies grow bigger by giving them the steps they need in four short pages,” said Dameron.
(SAN BERNARDINO, CA.) Carl M. Dameron, president of Dameron Communications (www.DameronCommunications.com), a mainstay in Southern California PR and advertising for many years, is a man who looks forward to giving to his community. Even passing along hard-learned secrets from the advertising and public relations wars.
“If I can help a small business or non-profit organization improve its way of life or way of business, I should do it. It’s the right thing.” Since 1989 Dameron has worked for some of the area’s biggest names: California Portland Cement Company, Sprint, The Salvation Army, The South Coast Air Quality Management District (SCAQMD), The Art Institute of California, Argosy University, Education Management Company (EDMC), The California Department of Education, Cities and counties, helping them with what he calls “effective advertising and public relations.”
With that in mind, Dameron has published a free brochure, “Effective Advertising & Public Relations.” It’s not a “puff piece” hyping his own company, not by any means. As he writes, “I am going to tell you how to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community to entice the market to buy more of your products, goods and/or services.” “The goal is to help smaller companies grow bigger by giving them the steps they need in four short pages,” said Dameron.
“How to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community to entice the market to buy more of your products, goods and/or services,” says Carl Dameron
Writing about advertising, he begins at the beginning with “How Do You Start?” Here Dameron leads with secrets of Budget Analysis and how to increase business right out of the gate. Then it’s on to Market Research with a dozen questions a business person should ask about their own firm, and Dameron tells where to acquire market demographics. Ad Development introduces readers to print, radio, TV, Website, billboards, E-blasts, social ads and direct mail, showing you where to find (often free) help creating your ads. He details a solid ad tip: “I can tell you ten different things and you may remember just one or two, or I can tell you one thing ten times, and you will remember the one. Do the latter.”
Sections follow this on Media Planning and Placement. When you have a sale, advertise the same products in all media. Ad Sourcing follows with the most effective methods of tracking how customers and clients learned about your business.
In the “Effective Public Relations” section Dameron covers the benefits of press releases and details the 16 best reasons for issuing them. And under “Effective Government Relations” he writes, “Often the solution to a government problem is to make the right presentation to the right people at the right time,” and gives details.
Dameron’s “Effective Advertising & Public Relations” moves to “Effective Community Relations,” and how to be a member of, and work closely with, community leaders.
He concludes succinctly with the seven key points to remember in all this.
Get a free copy of “Effective Advertising & Public Relations” on line at DC-711 legal effective advertising web, or a free one-hour consultation call Dameron Communications at (909) 534-9500.
Salvation Army Homeless Shelter Recruitment poster/Flyer. For more information call Carl Dameron @ (909) 534-9500
About Dameron Communications
Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, inform the public or gain acceptance of potentially controversial issues.
We serve clients who make the world a better place – small business or large, government or non-profit, product, service or cause primarily in California’s Orange, Riverside and San Bernardino Counties.
Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
Dameron Communications has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press, The Press Enterprise, The Sun, The Daily Bulletin, The Daily News, The Daily Press and many more.
The LaGrant Foundation selected Carl M. Dameron, founder and creative director of Dameron Communications to host its first Inland Empire career development workshop for students interested in pursuing a career in advertising or public relations. The Delta Sigma Theta Sorority cosponsors the workshop. Photo by Robert A. Whitehead/CSUSB
(San Bernardino, CA) Looking for a great speaker on advertising and public relations? Choose Carl Dameron, Creative Director of Dameron Communications. He is funny, direct and delivers actionable information you can put to work right away! Carl has more than 30 years of successful experience driving national and regional advertising and public relations.
Carl is available to speak on several advertising and public relations topics including:
Advertising – How to create Advertising that works from flyers to TV commercials and everything in between
Public Relations – How to get media coverage and increase the positive perception of your organization
Government Relations – How to get elected officials to listen and how to leverage their network
Community Relations – How get the community to support your goals and objectives
(Rancho Cucamonga, CA) Meet face to face with over 50 of the best employers in the greater inland empire region. Full and part time positions available in: Administration, Clerical, Customer Service, Education, Financial Services, Healthcare/Nursing, Law Enforcement, Management, Manufacturing, Non Profit, Retail, and Sales.
Cucamonga Christian Fellowship, also partners with education and resource providers and will also be present to offer free USDA food, free hair cuts, free interview clothing, employment counseling, insurance guidance and information to obtain new skills and training.
Senior Pastor Fraser Venter said, “We are believing for 0% unemployment, not just in our church but for everyone in our community! Our goal is to work with our community to create a brighter future. We strive to connect you with the perfect employer, and help businesses find the absolute best and most qualified employees.”
Early registration provide attendees our free Job Seeker Workshops in the weeks leading up to this event . Presented in partnership with the Employment Development Department (EDD) and the Fashion Institute of Design & Merchandising (FIDM) and will cover topics such as job searching, creating a resume, interviewing skills, and how to dress for that important interview.
Date: April 2nd 9:00am – 1:00pm
Location:
Cucamonga Christian Fellowship
11376 5th Street
Rancho Cucamonga, CA 91730
Registration: http://www.ccflive.org/job-fair
##########################
For Further Information please contact
Gerhard Kramer
Employment Resources Coordinator
Cucamonga Christian Fellowship
(909)-549-8329
gerhard.kramer@gmail.com
(San Bernardino, CA) “We are all products. Remember that. As an advertising and public relations creative director, my product is problem solving, knowledge and creativity,” said Carl M. Dameron creative director and founder of Dameron Communications.
“I am going to tell you how to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community and entice the market to buy more of your products, goods and/or services,” said Dameron.
This series has been going for several weeks. Go to the website for the entire backlog at
at DameronCommunications.com/blog
This January 2012 ad uses the campaign theme for the Magnolia at Highland – “Affordable Luxury”. We also target seniors by saying, “For ages 62 and better”. The campaign was very successful. The senior apartments have 100+ person waiting list.
Ad development
This is where your research bears fruit. Take the information obtained through your research that tells you who your customer is, what they like, and what they like about your products and services to develop a campaign theme to reach your target market.
This theme must translate well into print, radio, television, your website, billboards, Email, social networks, and direct mail to grab the target’s attention and leave the right impression. If you need help to develop your ads use: and ad agency, freelance artists, university students or talk to your newspaper or radio representative.
You can also call Dameron Communications to help you develop your plan.
Campaign goal
We know the goal is to increase sales and profit:
But of what product ? You want to include all of them but really pick one.
Of what service? Again I know, you want to include all of them, but again pick one.
Where is it? Where are your locations or do you come to me?
When do customers want to buy your stuff? — Winter, spring, summer or fall?
Start by reviewing your sales and promote your most popular product or the thing you are known for.
80 percent of your business comes from 20 percent of your customers. Define who the 20 percent are, what they want and create your campaign to go after more people like them!
For Argosy University they are highly recognized for their Postgraduate degrees in Psychology, Education and Business, that’s their 20 percent. So our goal was to increase enrollment in those programs. They also have bachelors degree completion programs and other offerings.
Slogans – “Campaigns that work!” That’s the Dameron Communications slogan
How do you start? Try creating a quick five-second description of what you do that makes your customer feel better good about buying your product. Then massage it into a slogan.
Here are some examples.
For SpeakerCraft we created the slogan “The Art of Sound”. They sell speakers and high-end stereo equipment. Not just things to make music, but things to make music sound exceptionally great.
For the San Bernardino County Department of Public Health AIDS program the slogan was “Know your Status”. We show multiethnic real people and ask the question: “Are you HIV Positive of Negative?”
Are you HIV Positive of Negative? Do you know? You should know. Take control. Get checked for free at the San Bernardino County Health Department.
For The Magnolia at Highland the slogan is “Affordable Luxury”. This project is a low income senior citizen complex, however it is designed and built like a luxury resort. So we sold it that way. We used the images reserved for luxury spas and luxury resorts, people in the pool, the cabañas and the beautiful entry. Instead of 62 and older we came up with 62 and Better.
The Magnolia at Highland Senior Citizen Apartments’ Grand Opening invitation created for Western Seniors Housing. It clearly shows the luxury features available in the Senior Apartments.
For Argosy University it’s “Education that Works.” This slogan has multiple meanings. Not only does the education help you be a better person, but the reason many people get a post-graduate degree is to get a better job and make more money, so having a degree from Argosy helps to get you more work. The other issue with Universities new to the area is the question of trust. We included the line “quality Education for over 30 years in Psychology, Education and Business” to demonstrate that Argosy was not a new University, just new to the area. This line is to solidify the brand and increase trust. The campaign increase enrollment 450 percent and made the campus the fastest growing start up the history of 22 campus system.
Yes, it does sound like our slogan. Argosy abandoned it and so we picked it up. Waste not, want not.
“Education That Works” was the slogan we created for Argosy University. This is the billboard we created, we also created newspaper ads, plus magazine and radio commercials.
Good luck, and remember the target for your slogan is your customers, not you!
To Be Effective In Advertising, Plan And Be Consistent.
Display your slogan everywhere. This is the email signature for Dameron Communications
Read more
For a free one-hour consultation call Carl M. Dameron at (909) 534-9500.
For a free copy of “Effective Advertising & Public Relations” click here to download: DC-701 Effective advertising-legal 51211.
Effective Advertising & Public Relation prints on legal paper
Part 2 Market Research.
No advertising or public relations campaign can start until the research is done to identify your target market. A good way to start is to survey your present consumers.
A lot of businesses don’t now who their customers are. When you know who your customers are, you’ll have a better understanding about what they need, what they don’t need, and how to increase your sales and profits.
You want to find out who lives, where, how much they make, their income and other factors. This is called Area Demographics.
Area demographic information will answer many of these questions. Some of this work has been done for you. Your local trade association, newspapers and magazines have marketing studies that define your market area. Call them and they will send you the information.
Local radio stations also have marketing research available. Call them; they will be more than happy to send a representative to find out your needs and give you the information. Surveys must be used to answer the rest.
You can buy them or develop your own. If you choose to develop one, your survey should be simple and direct. Use half-sheets of paper and give your customers easy choices, with room to respond. It is important to survey every customer who comes through your door, because you want to know what brought them in.
Your survey should be ongoing to detect changes in buyer habits and advertising effectiveness. Or you can call Dameron Communications and we will perform the market research for you.
Who are your customers?
Name
Phone
Email
Cell phone
How long is their commute to work?
Where do they live?
Address
City
State
Zip
How old are they?
12 – 17
18 – 24
25-24
35 – 54
55 – 64
65+
What sex are they?
Male
Female
What are their
Habits
What are your Hobbies please name three
Likes
Name three things we do that you like
Dislikes
Name three things we do that you dislike
Who is the real competition?
What other companies do your customers buy products or services from
Name competitors in your service area
What do you offer that the competition doesn’t?
List your products and services and those of your competitors
What does the competition offer that you don’t?
List from above
What is the benefit to the customers of the services they offer that you don’t?
What is the benefit to the customers of the services you offer that they don’t?
What media do your buyers use?
Websites – name three
Social networking sites name three
Radio stations name three
TV programs name five
Magazines name three
Newspapers name two
What is your competitions’ present image?
What is your present image?
What do you want your image to be?
These are just a few of the questions that you should ask to develop an effective marketing plan.
Once you find you customers’ demographic profile you want to match it with the media you buy.
For instance if you customers are predominantly:
Male 35 to 54 years old
Earn $50,000 to $75,000 per year
Are married
Have two children
Live in single family homes
Work within 45 minutes from home
Hobbies: riding dirt bikes, camping, restoring classic motorcycles and soccer
Own 2 cars and four motorcycles
Read the Press Enterprise and Wall Street Journal
Listen to KOLA radio 99.9
Read Hot Rod and Time magazine
On FaceBook, Linked in and YouTube
Favorite TV Shows: The Daily Show, Bar Rescue, Two and Half Men
As you can see the survey tells you where to advertise.
Press Enterprise and Wall Street Journal in paper and or online
KOLA radio 99.9 on station or online
TV two cable shows and a network.
Buy ads on the Cable stations where their favorite shows run
For the network show by ads in cable reruns.
Advertise online with the national magazines they like
Create search terms around their hobbies and your geographic service area in
YouTube
Google ads
Facebook ads.
Billboards are an effective ad strategy for you as your customers spend a lot of time on the freeway.
You also know they are men so you target your ads more towards the things that make Men happy. Think beer commercials.
This release provides a comprehensive look at the financial selling annuities activity and membership information of the nation’s 227 state-administered defined benefit retirement systems.
Statistics are shown at the national and state levels for revenues, expenditures, cash and investment holdings, membership and beneficiaries. This information includes actuarial liability statistics, which project bail bonds orange county the total obligation required to cover costs for providing pensions to former and present employees.
For more information on the review of iq option , go to http://www.census.gov/govs/retire/state_retire.html. or click here
“The Community Settlement Association is increasing attendance in their DUI program by asking for more people to attend. Advertising works when it’s done right,” says Carl Dameron.
(SAN BERNARDINO, Calif.) With 24 months of increased employment and retail sales it is quite clear we are in an economic recovery. “But tough economic times convinced too many companies stop advertising their business, or they cut their public relations budget because its easier than cutting people,” says Carl M. Dameron, founder and Creative Director of Dameron Communications, (DameronCommunications.com) a leading public relations and advertising agency serving California.
“The problem is many companies have been so lean for so long they have forgotten they must increase their ad budget to get more customers. They are still in survival mode and afraid to advertise. Waiting could very well be the wrong thing to do now,” said Dameron.
A free brochure from Dameron Communications, Effective Advertising & Public Relations, outlines a step-by-step program to effectively reach a company’s target market, create a positive image of the business and entice their target market to use their products and services.
According to Dameron the solution to increasing business in a changing economy is to change your advertising strategy. “The recession is ending and pent up demand is driving increased traffic and sales at many businesses. Buyers are redefining their purchases based on what they need, not just want.
Dameron offers more solutions to energize or create and implement an effective advertising and public relations strategy.
The program consists of four major components: research, ad development, media planning and placement and finally ad monitoring for effectiveness. While a successful campaign fulfills all four components, a combination of effective planning and consistency is also required to be effective.
Additionally, Dameron’s guide gives information on developing effective public relations, government relations and community relations strategies.
Effective Ad and PR Strategies prints on legal paper
Dameron goes one step further. “If your business needs help sorting out your media options or creating a new message, we will provide you a free one-hour consultation on your advertising, public relation plan.”
For a free copy of Effective Advertising & Public Relations go on line to DameronCommunications.com. For a free one-hour consultation call Carl Dameron at (909) 534-9500. The Dameron Communications Difference
Dameron Communications’ inspired Advertising; public relations, community relations and government relations work has been winning awards and client accolades for more than 20 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
We serve clients who make the world a better place – small business or large, government or non-profit, product, service or cause primarily in California’s Orange, Riverside and San Bernardino Counties.
For more information or a free one-hour consultation call us in (909) 534-9500.
Click her to download the PDF: DC-711 legal effective advertising web
99.1 KGGI, The Salvation Army and The San Bernardino Police Department have created a Toy Drive starting on Monday December 10th provided by created by Police Chief Handy, Jeannie Adair from Clear Channel Radio and Carl Dameron from Dameron Communications. Adair has secured the: locations, advertisings and the support of three radio stations (99.1 KGGI, 1140 am the Toad, and 1440am Funny) with their on air personalities and tents at each location! Companies helping recruits toys are: The San Bernardino Police Department, Harlow’s Kitchen Concepts, Best Price Auto Glass and Crest Chevrolet. Radio commercial includes:
150 :30 second recorded spots
125 live on air location mentions
The KGGI street team
99.1 Radio personality Evelyn Erivas
Plus iHeart radio streaming commercials
“Or goal is to raise 3,000 unwrapped toys for needy children in the San Bernardino, Rialto, Colton, Highland, Grand Terrace and Bloomington,” said Chief Handy. Each event will have members from Salvation Army, SBPD a KGGI, Toad and FUNNY people at each event. KGGI will give away tickets to Disneyland, California Adventure, Knots Berry Farm and more.
They ask people to bring unwrapped toys and donations to one or more of these locations: San Bernardino Police Department
Dec. 12, 10 a.m. to 5 p.m.
710 North D Street, San Bernardino Harlows Kitchen Concepts
Dec. 12, 11 a.m. to 1 p.m.
1504 S. Tippecanoe Avenue, San Bernardino Best Price Auto Glass
Dec. 13, 11 a.m. to 1 p.m.
154 S. Waterman Avenue, San Bernardino Crest Chevrolet
Dec. 14, 11 a.m. to 1 p.m.
909 W. 21st St., San Bernardino
For more information call Paul Bennet at (909) 888-1336.
