(Riverside, CA) Eighteen local companies and individuals were named winners in the first Inland Empire Media Awards competition on October 15 at the Mission Inn Hotel in Riverside.
Sponsored by the Inland Empire chapter of the American Advertising Federation, the awards honor media and individuals throughout the region who provide exemplary service to the industry and the community.
“Congratulations to not only the winners but also to the finalists who made it through the rigorous judging,” said ad club president Peter Mobley. “And to everyone who dedicates their energy to making the media in our communities so great.”
According to Mark Landon, chair of the awards, all nominations were sent to an out-of-state panel of media and advertising judges with no knowledge or connection to the nominees. Submissions included print, videos, audio, blogs and websites in a number of categories. Local college students were recognized for their performance. Top scores from the judges were named finalists. Winners earned the highest score.
Winners in the 2015 Inland Empire Media Awards: Radio or TV Station of the Year
KFRG
Newspaper or Magazine of the Year
San Bernardino Sun
Website of the Year
LifeinCorona.com
Blog/Podcast of the Year
VOICE Rants & Raves
Agency of the Year
Firm Media
Self-Promotion of the Year
Inland News Group
Government Media Outlet of the Year
City of Perris Website
Locally Produced Radio or TV Show of the Year
KVCR Now (KVCR-TV)
Public Service Campaign or Event of the Year
Healthy Chino (City of Chino)
Best Coverage of a Local News Story of the Year
San Bernardino Sun (Rialto School District Embezzlement)
Printer of the Year
Crown Printers
Media Professional of the Year
Sandra Martinez (La Prensa)
Media Talent of the Year
Lacey Kendall (KCAL-FM/Coyote Radio, Cal State San Bernardino)
Agency Professional of the Year
Jon Burgess (Red Fusion Media)
Young Achiever Award
Rasheed Louis (Epiphany Marketing Firm)
Best College Media Outlet of the Year
Coyote Radio (Cal State San Bernardino)
Best College Web Site/Blog of the Year
Highlandernews.org (UC Riverside)
Best Student Media Representative of the Year
Amanda Fernandez (Cal State San Bernardino)
For more information about the Inland Empire Media Awards, visit http://aaf-inlandempire.com or call Mark Landon, (909) 986-7502.
The American Advertising Awards (formerly the ADDY’s) honor the finest advertising among industry professionals and college students in the region. The annual competition is sponsored by the Inland Empire chapter of the American Advertising Federation.
(Riverside, CA) The competition for the best advertising of 2014 in the Inland Empire is now open and submissions are being accepted by the local advertising club. The deadline to enter is February 16, 2015.
The American Advertising Awards (formerly the ADDY’s) honor the finest advertising among industry professionals and college students in the region. The annual competition is sponsored by the Inland Empire chapter of the American Advertising Federation.
Qualifications for submitting work was described by Su Pak, president of the ad club. “Entrants must have created the work here in the Inland Empire and it must have appeared in the general public media between January 1 and December 31, 2014,” she said.” Students are encouraged to submit advertising work they created for a college assignment during the same time period.”
The process is to download The American Advertising Awards competition rules, register for the competition and then drop off entries, according to Pak. The ADDYS link on the AAF website www.aaf-inlandempire.com explains the process including entry pricing. Pak can be reached at (909)257-8862.
This year, American Advertising Awards entries should be delivered to Red Fusion Media, 104 East State Street, Suite P, Redlands, CA 92372, (909) 798-7092 before the deadline. There will also be a Drop Off Party in February where completed submissions can dropped off. The time and location are TBD.
Downloading the 2014 American Advertising Awards winners book found under the ADDYS link on the AAF website is also a good idea according to Pak, “That way you can review all the winning entries in last year’s competition.”
Each year the American Advertising Awards competition starts in the Inland Empire, where top award winners advance to district and national competition. Local award winners will be announced at the annual ADDY dinner gala on Friday, March 13, 2015 at the historic Mission Inn in Riverside.
For more information call Sue Pak at (909)257-8862.
Dameron Communications won a Bronze Award in the Public Service Poster Division in the 2011 competition.
(Ontario, CA) How to submit and win ADDY awards is the topic of a presentation by an advertising executive on Thursday, Nov. 13 from 5:30-7pm at Westwood College in Upland. The event is free and open to the public. It is being sponsored by the Inland Empire chapter of the American Advertising Federation
Mark Landon, owner of the Landon Agency in Ontario will present “Go for ADDY Gold: How to Win An Addy,” based on his extensive experience as chair of the American Advertising Awards at both the local and national level.
American Advertising Awards (ADDY’s) are given annually by the American Advertising Federation (AAF) to recognize excellence in advertising throughout the Inland Empire, both for professional and student work. ADDY awards will be presented on March 13, 2015 at the ADDY Gala in Riverside.
For the past 17 years, Landon has been a member of the National American Advertising Awards Committee of the AAF and has chaired many local ADDY competitions, including Los Angeles, Santa Barbara and the Inland Empire (for over 10 years).
He served two terms as president of the AAF-Inland Empire, two terms as governor, District 15 and two terms as Western Region Chair. He also spent four years on the AAF National Board of Directors and two years on the AAF National Executive Committee.
“Mark is superbly qualified to lead this discussion,” said Su Pak, President of the AAF-IE. “He is a recognized expert on advertising and the ADDY competition. If you want to learn how to organize, enter, submit and win an ADDY, this is not to be missed.” She said that anyone involved in ADDY submissions at ad agencies, local cities or corporations should attend.
Since 1991, the Landon Agency has specialized in entertainment and lifestyle accounts. Landon has created advertising, marketing and public relations campaigns for record labels, professional sporting events, artists, bands, live theater, TV programs and special events.
Westwood College is located at 20 W. 7th St. in Upland, just north of the I-10 at Euclid. To learn more about the event or the AAF, visit http://aaf-inlandempire.com/
(Riverside, CA) The local advertising club is hosting a luncheon panel discussion on outdoor advertising Tuesday, May 27 at the Old Spaghetti Factory in Riverside. It is open to the public and registration begins at 11:30am.
“Understanding Outdoor Media” includes panelists Sara-Lynn Florek, Matt Strohfus and Dustin Harrison from Lamar Outdoor Advertising, one of the leading providers of outdoor media in the Inland Empire. Anyone who buys outdoor advertising or hostgator review is considering using the medium is encouraged to attend.
Sponsored by the American Advertising Federation-Inland Empire chapter, the panel discussion will focus on new innovations in outdoor media. A question and answer session will follow the presentation.
The Old Spaghetti Factory is located at 3191 Mission Inn Ave., Riverside, just off the 91 Freeway.
Cost for the event is $30 for non-AAF members and $25 for members’ students. To register online or learn more about the AAF, contact John McCarthy or visit http://aaf-inlandempire.com .
NEW AD CLUB BOARD: Top left to right: John Barry, Peter Mobley, John McCarthy, David Tercero, Susan Anderson, Kristine Elledge, Jon Burgess. BOTTOM, Left to right: Paul Lane, Bobbi Albano, Lacey Kendall, Julie Wright, Su Pak.
Contact: John Barry, AAF public relations jpbarry05@yahoo.com
(San Bernardino, CA) The Inland Empire advertising club has announced the new board of directors for 2013-2014.
Incoming president of the American Advertising Federation is Lacey Kendall of North Rialto, a broadcast consultant and radio advisor at Cal State San Bernardino. She manages Coyote Radio, the university radio station where she mentors over 140 undergraduate students who are studying broadcasting and media. Kendall has been a broadcaster and on-air host on several local FM stations, including KCAL and KGGI. She recently hosted the board’s strategic planning retreat to plan for the coming year.
Continuing as board treasurer, Bobbi Albano of North Rialto is a contract analyst with First 5 San Bernardino, a leading funder of support programs for children under five in the Inland Empire. Albano also produces IE Community, a radio show on KVCR. She is a script writer for ISLA Earth, produced by the Catalina Island Conservancy at Cal State San Bernardino.
Joining the board as secretary is David Tercero, a career services advisor for students in the school of design at Westwood College in Upland. He is a U.S. Navy veteran and helps Westwood graduates find jobs in their career fields after graduation.
Jacob Poore from Corona will advise the board as the immediate past president. He manages Coyote Advertising at Cal State San Bernardino and returns this year to host the Art Bash, an annual AAF art gallery fundraiser for local artists.
New board members at large are membership chair Peter Mobley, president of Mobley Marketing Group. He is also an active board member in the PickGroup of Young Professionals in Riverside. Susan Anderson, sales manager at Viamedia in Temecula will coordinate social media & communications. She is a web design instructor at the Art Institute of California, San Bernardino where she is the advisor for student career portfolio projects.
Also new to the board is Paul Lane, a local morning radio host and bureau chief for NBC News Radio, KCAA AM1050 in San Bernardino. He will help with outreach to the radio community in the Inland Empire and work on the American Advertising Awards gala.
Returning to the AAF board as co-chair of the American Advertising Awards competition is past club president John McCarthy of Upland. He is director of marketing at iHerb, a worldwide nutritional supplement company in Moreno Valley and is the incoming secretary of District 15 which includes all AAF clubs in Southern California and Southern Nevada. McCarthy will continue to be involved with finding speakers and scheduling monthly advertising events for the local chapter.
Jon Burgess, Vice President of Internet Operations at Red Fusion Media in Redlands returns to advise the board as past president. Burgess was recently elected District Governor of District 15 where he advises all AAF chapters in the district.
Julie Wright is stepping down after five years as secretary but the Wrightwood resident will remain on the board and assist with monthly luncheons and fundraisers. Su Pak of Los Angeles also returns, stepping up to assist McCarthy as co-chair of the American Advertising Awards. Pak is the founder of IEShineOn.com, an online search engine for travel and entertainment in the Inland Empire. John Barry of Newport Beach continues as public relations chair for the AAF.
New board interns are Anahi (Ana) Contreras, a student at Cal State San Bernardino and recent graduate Kristine Elledge, marketing coordinator and graphic designer at W.F. Taylor Company, Inc. in Fontana.
The local AAF chapter represents the advertising industry in the Inland Empire and annually sponsors the American Advertising Awards (previously called the ADDY’s) for the best advertising in the region. The club also awards academic scholarships to local advertising students. Each month the chapter sponsors a luncheon speaker who addresses issues and trends in advertising. Luncheons are open to the public. For more information about membership, visit www.aaf-inlandempire.com
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PHOTO CAPTION
NEW AD CLUB BOARD: Top left to right: John Barry, Peter Mobley, John McCarthy, David Tercero, Susan Anderson, Kristine Elledge, Jon Burgess. BOTTOM, Left to right: Paul Lane, Bobbi Albano, Lacey Kendall, Julie Wright, Su Pak.
For more Information call
Carl Dameron @ (909) 534-9500
(Riverside, CA). The Inland Empire ad club is making it easy and fun for contestants to drop off ADDY entries to meet this year’s deadline.
A Drop Off Party is scheduled for 6pm, Thursday, January 31 at Logan’s Road House, 13480 Baseline Ave., in Fontana according to ADDY chair John McCarthy. “The idea is to drop off ADDY submissions at one convenient location with drinks and food. Join us with your entries and enjoy the evening at the same time.”
Cover Brand, an advertising jingle game is planned along with live music and over $100 in prizes. Pricing for the event is $10 for American Advertising Federation-Inland Empire (AAF) members and students. Non-members are $15.
The deadline for all professional and student submissions for the ADDY competition is Jan. 31.
The registration deadline for the Drop Off Party event is Jan. 30 at http://aaf-inlandempire.com/events .
McCarthy reminds all contestants to use the promo code ADDY during the registration process to waive the registration fee for the event.
The Inland Empire ADDY gala is scheduled for Friday, March 15 at the Mission Inn in Riverside. The local ADDY’s are the first level of competition sponsored by the AAF to recognize excellence in advertising. For more information, call John McCarthy at (909)921-1062
(Riverside, CA) Three Inland Empire business clubs are hosting a holiday party in Riverside on December 6 that is open to the public.
The local chapters of the American Advertising Federation, Public Relations Society of America and American Marketing Association are joining together to sponsor the holiday event at the Riverside Marriott Hotel from 6-8pm.
Tickets are still available according to Jacob Poore, president of the ad club. “We are very excited to join the AMA & PRSA this year to create a special holiday event. This is going to be THE networking event for 2012 and we expect a great crowd, so please join us!”
At the door, tickets are $40 and $25 for club members who register by Nov. 30. Non-members are $35 in advance. Club members can register at their respective web sites.
(San Bernardino, CA) The annual Holiday Party sponsored by the Inland Empire ad club is scheduled for Thursday, Dec. 9 in Rancho Cucamonga.
This year, proceeds will benefit Youth Hope, a non-profit shelter for runaway and homeless youth in the Inland Empire.
“We are very excited to support Youth Hope,” said Victoria Seitz, President of the Inland Empire Chapter of the American Advertising Federation (AAF). “This organization does a remarkable job of working with and protecting our young people, especially during the holiday season. I encourage all AAF members and the public to join us for a wonderful Holiday Party for such a good cause.”
Seitz said the party will feature a multicultural night of food, languages, music, entertainment and dancing, celebrating holiday traditions from around the world. Food will be provided by The Pines and many door prizes will be raffled off. “This will be a fabulous party, one that is not to be missed. Be sure to register in advance.”
The holiday celebration will be held at Steve Scudder Photography and Digital Empire Studio, 8431 Utica Ave., Rancho Cucamonga, from 6:30-10PM. Cost is $40 per person and $50 at the door. The event is open to the public.
(ONTARIO, Calif.) The Inland Empire Chapter of the American Advertising Federation (AAF) will host its annual Media Auction Tuesday, Nov. 18, 6:30-8:30PM at Dave and Busters in Ontario.
The auction is an opportunity for media buyers to purchase advertising at dramatically reduced rates, according to John McCarthy, program chair at the AAF. “These are incredible deals and the selling price for advertising is often 15-25% of actual value.”
For example, McCarthy said that radio spots on K-FROG valued at $3,420 sold for $600 and KCAL FM radio worth $4,050 sold for $500. A local cable TV package valued at $2,000 sold for $400.
In addition to the media auction, the ad club will also offer deep discounts on hotel packages, amusement park tickets, public relations services, photography and more.
Proceeds from the Media Auction helps support student scholarships and last year, over $2,500 was awarded to local college bound students.
Admission to the Media Auction is open to the public and there is no charge to attend.
For more information: http://aaf-inlandempire.com/events.html
