For more Information call
Carl Dameron @ (909) 534-9500
(Rancho Cucamonga, CA) A luncheon speaker will discuss how to master the new Google Shopping for ecommerce on June 13 at the Old Spaghetti Factory in Rancho Cucamonga. It is open to the public and registration begins at 11:30AM.
The presentation by Andrew David, “How To Make Google Shopping Work,” is directed at marketing managers, agencies, business owners, paid search managers and ecommerce managers who control ecommerce websites. It is sponsored by the Inland Empire Chapter of the American Advertising Federation (AAF).
Davis is the author of Merchant Comparison Shopping Handbook, the first handbook on comparison shopping engines for online retailers. He is also a columnist for Search Engine Watch.
At CPC Strategy in San Diego, Davis is a marketing manager who focuses on full service comparison shopping for online retailers. He was previously an account consultant to enterprise online retailers and marketing agencies. His presentation will explain questions that should be asked before launching an online ecommerce campaign.
“If you are involved with marketing an ecommerce website, you should attend this luncheon,” said John McCarthy, Vice President of the local ad club. “Google Shopping replaced Google Products and today has fewer retailers than before, which means less competition. But optimizing your campaigns is the key to success. Come learn how to design your strategy at this luncheon.”
Early bird registration is $20 for ad club members and the general public before June 7. After that, the cost is $25 for members and $30 for the public. To register online, visit https://www.runmyclub.com/aafie/eventcalendar.asp or http://aaf-inlandempire.com/ The Old Spaghetti Factory is located at 11886 Foothill Blvd., Rancho Cucamonga.
Dameron Communications won a Bronze Award in the Public Service Poster Division in the 2011 competition.
(Riverside, CA) The deadline for entries in the 2012 ADDY Award competition is Friday, Feb. 1. The ADDY’s are sponsored annually by the American Advertising Federation-Inland Empire Chapter and award excellence in advertising. ADDY contestants should register their entries online and then drop them off locally in Redlands or at a special event on Jan. 31 in Fontana.
In the professional category, submissions must include advertising that appeared from January 1 to December 31, 2012, according to the AAF’s John McCarthy, chair of this year’s competition. Students are welcome to participate and submissions are encouraged. There are over 100 categories covering all aspects of advertising, including some new and expanded areas this year.
To register online, visit http://aaf-inlandempire.com, click on ADDYS, download a copy of the competition rules and follow the instruction links. Then, submissions may be dropped off at Red Fusion Media, 104 E. State Street, Suite P, Redlands, CA 92373.
Another way to drop off entries is at a special ADDY Drop & Drink event at Logan’s Roadhouse in Fontana at 6pm on Thursday, Jan. 31. ADDY contestants should bring their entries and enjoy a Cover Brand Advertising Jingle game with live music and over $100 in prizes.
“What a great way to have fun and drop off your ADDY entries at the same time,” said McCarthy. AAF members pay $10 and non-members $15. Registration deadline is Jan. 30 on the website.
McCarthy reminds contestants to use the code ADDY when registering online to avoid the registration fee for any entries dropped off in person.
The Inland Empire ADDY Awards is the first in a three-tier process, including local, district and national competition. The annual ADDY Gala Awards Dinner to recognize local winners is Friday, March 15 at the Mission Inn in Riverside.
For the Drop & Drink event, Logan’s Roadhouse is located at 13480 Baseline Avenue in Fontana. For more information on ADDY submissions, visit HelloJohnMcCarthy@gmail.com or call John McCarthy, (909)921-1062.
(Riverside, CA) Three Inland Empire business clubs are hosting a holiday party in Riverside on December 6 that is open to the public.
The local chapters of the American Advertising Federation, Public Relations Society of America and American Marketing Association are joining together to sponsor the holiday event at the Riverside Marriott Hotel from 6-8pm.
Tickets are still available according to Jacob Poore, president of the ad club. “We are very excited to join the AMA & PRSA this year to create a special holiday event. This is going to be THE networking event for 2012 and we expect a great crowd, so please join us!”
At the door, tickets are $40 and $25 for club members who register by Nov. 30. Non-members are $35 in advance. Club members can register at their respective web sites.
