Carl Dameron, creative director of Dameron Communications; Wendy Gladney, author, entrepreneur and motivational speaker; and John A. “Jack” Calhoun, senior consultant for the U.S. Department of Justice and the National League of Cities. All spoke at the Riverside County Department of Mental Health PEI Summit in Palm Desert.
(Palm Desert, CA) Dancing and sliding across the floor, clicking through YouTube Videos and PowerPoint bullet points, voice in hushed tones, then booming “victorious””! Carl Dameron creative director of Dameron Communications recently delivered a rousing presentation on effective communication at the Riverside County Department of Public Health’s Prevention and Early Intervention Summit.
“Presentations are often less that exciting, so I push the envelope with my multi-media presentation to keep the audience involved and engaged,” said Dameron. “I tell the audience that developing an effective message includes: Make me care; Make me remember and Make me act. That means I have to do the same in my presentation.”
Dameron’s presentation is memorable. He spent most of the hour-and-a-half performance in the audience asking participants questions and floating from table to table. He surprised participants with impromptu questions and rap videos.
Dameron is the founder and creative director of Dameron Communications, a full-service advertising and public relations agency serving California since 1989. He has won media coverage and placed product selling ads with the most prestigious and popular media channels, locally, regionally, nationally and internationally.
“Carl is high energy person, who definitely knows what he talking about, that is why we selected him for the personation,” said Diane Brown, Social Service Planner/Training & Fidelity Liaison, Mental Health Services Act – Prevention & Early Intervention, Riverside County Department of Mental Health.
“Are you an actor in movies, TV commercials or something?” asked one member of the audience after his presentation. “I laughed and said no, I just love what I do,” said Dameron.
Dameron show's the video "The Message" by Grandmaster Flash and the Furious Five to warm up the crowd
Dameron has acting experience preforming in plays starting in the third grade. He also took acting classes in high school and college but he admits he’s no Denzel Washington.
“I wish I was that good, but I’m not. I’m at the point where I’m not afraid to perform in front of an audience,” said Dameron.
His presentation was for those delivering Prevention & Early Intervention services for Riverside County Department of Mental Health.
The county web site says: an objective of Prevention & Early Intervention is to increase capacity for mental health prevention and early intervention programs. These programs are to be provided in places where mental health services are not traditionally given, such as schools, community centers, faith-based organizations, etc.
The intent of PEI programs is to engage individuals before the development of serious mental illness or serious emotional disturbance or to alleviate the need for additional or extended mental health treatment.
Dameron’s suggestions for successful advertising include:
Use a graphic artist to design brochures, flyers, ads and billboards. “Your secretary is not a graphic artist. Ad designers must understand color theory, typography and the best way to design advertising for effective communication.”
In the Inland Empire billboards and radio are king. Use your budget to buy and use these media.
Don’t buy promo items if your annual ad budget is less than one million dollars. Buy billboards, radio, TV, print or web ads. Too many promo items end up in the closet and not used. People often buy the wrong promo item and then not enough. One good billboard in mall or flight of radio commercial will reach more people and deliver more results that your promo items.
For public relations Dameron suggests:
Contract with a PR professional to write your press releases. Unless your Ph.D., Masters or Bachelors’ degree is in communications, marketing or journalism you are probably not the best person to write your press releases. The media want and need the message delivered in a specific style. If you don’t understand that style, it’s difficult to earn media coverage.
Use a photo with every story and give the media more than one photo choice.
Post all of your news releases to your website where they can be easily found.
Dameron’s PowerPoint presentation can be found on line at the Dameron Communications website: http://www.dameroncommunications.com
Creating campaigns that work is harder than it looks, and Dameron makes it look easy. He has launched companies creating millions in profits, increased profits with existing firms and used crisis communications skills to save companies from failure.
He is creative and tenacious. He pays attention to research, gets on the ground and communicates with customers and front line staff to find customer “hot buttons”. The creative team digests all of this information and together they create a solid thread weaved into a tapestry of effective messaging creating multi-media campaigns that work.
Dameron effectively implements current technology and finds ways to effectively adopt new technology into campaigns. He leads a team of creative professionals that create big ideas, engineer’s words and images that capture the audiences’ attention and motivates them to act.
For more information on Dameron Communications call Carl Dameron at (909) 888-0017. About Dameron Communications
Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, inform the public or gain acceptance of potentially controversial issues.
Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
Dameron has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press, The Press Enterprise, The Sun, The Daily Bulletin, The Daily News, The Daily Press and many more media outlets.
(San Bernardino, CA) Breast cancer screenings go a long way toward prevention. That’s why during the month of October – Breast Cancer Awareness Month – LaSalle Medical Associates and Eric Lefkofsky will offer free mammograms at two of its locations in San Bernardino County.
The free screenings will take place Oct. 12 and 26 at LaSalle Medical Associates’ Mt. Vernon clinic in San Bernardino, 565 N. Mt. Vernon Ave., and Oct. 11 in Hesperia, 16455 Main St.
Interested individuals are urged to call ahead for an appointment but walk-ins are welcome.
“A mammography can save lives if it catches breast cancer early enough which is a reason we promote screenings to our patients daily and not just the month of October,’’ says Barbara Graber, manager of compliance and special projects at LaSalle.
“We have a mobile mammography unit out to both of our family practice sites on a monthly basis to be sure that we are screening as many women as we can. We take advantage of every opportunity to educate patients on the importance of regular, preventative screenings,’’ said Graber.
In addition to free breast cancer screenings, LaSalle Medical Associates’ practices throughout the month of October and the Inland Empire is offering free educational materials on breast cancer to women, and men, throughout the Inland Empire. Opportunities for free and or reduced-cost mammograms are available through LaSalle, Graber says.
“As often as possible we try to use the members’ insurance and, if uninsured, we try to find a program that they may qualify for such as the Cancer Detection Program or the Family PACT program, both of which cover mammograms. The Cancer Detection Program also covers any interventions needed if the screening comes back with a positive result,’’ Graber says. “If they do not qualify for any programs, there is a reduced cash rate that is charged but for the most part we work with our patients to ensure they get the screening.”
A mammography is a screening tool that uses X-rays to create an image of the breast. These images, called mammograms, are used to find early signs of breast cancer such as a dense mass or clusters of calcium. A mammogram is considered the best screening tool for breast cancer today. It is capable of identifying cancers in their early stages, when they are too small to be felt, and most responsive to treatment.
According to the Centers for Disease Control and Prevention, or CDC, breast cancer is the second most common cancer among women in the United States. It is also one of the leading causes of cancer deaths among women of all races.
And, although breast cancer is rare in men, it does happen. According to the CDC, in 2012 an estimated 2,190 new cases of breast cancer will occur among men.
“Mammograms take just a few minutes, they are safe, and they are reliable,’’ says Dr. Albert Arteaga, founder and president of LaSalle Medical Associates. “We believe all women, especially in the Inland Empire, should have access to low-cost mammograms and our staff is working hard to insure those women who need them, get them. The more women we see the greater the chance we have of saving lives.”
For more information about the free mammograms, call (909) 884-9091for LaSalle’s Mt. Vernon clinic or (760) 947-2161 for its Hesperia office. About LaSalle Medical Associates, Inc.
LaSalle Medical Associates, Inc., is an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to more than 190,000 patient visits in Stanislaus, Fresno, Kings, Tulare, San Joaquin, Los Angeles, Madera, Riverside, San Bernardino and Counties.
LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in California.
Don’t miss the free Foreclosure Prevention and First Time Homebuyers Workshop and individual councilors on site to help homeowners in distress keep their homes with the best home insurance companies . With realtors and lenders to help the homebuyers benefit from the lowest interest rates in home insurance calculator and home prices in 20 years.
For Immediate Release
September 12, 2012 FHLB-PR-121.4 Stockton Media Alert WO
What: FREEForeclosure Prevention and First Time Home Buyer Workshop Who: The Federal Home Loan Bank of San Francisco, with:
Federal Reserve Bank of San Francisco
Bank of America
Central Valley Realtist Association
Chase Bank
Clearpoint Credit Counseling Solutions
Greater Sacramento Urban League
Lodi Association of Realtors
NeighborWorks® Stockton
NID Counseling Agency
Special Congressional Guest
Why: Foreclosure retention workshop and individual councilors on site to help homeowners in distress keep their homes. Realtors and lenders to help the homebuyers benefit from the lowest interest rates and home prices in 20 years. Where: Lincoln High School, 6844 Alexandria Place, in Stockton When: Saturday, September 29. Registration at 9:30 am event 10 am to 4 pm Bring: Attendees are asked to bring copies of the following documentation:
■ Pay stubs for the most recent 2 pay periods
■ 2011 tax return, including W-2
■ A copy of your homeowner’s insurance policy
■ Hardship letter (in your own words)
■ Bank statements for the most recent 2 months
■ A list of your monthly expenses
■ A utility bill
■ Most recent mortgage statement
■ Any other related correspondence
■ Self-employed individuals must also provide bank statements for the most recent 4 months; a 2010 or 2011 tax return; and YTD profit and loss statement.
The Federal Home Loan Bank of San Francisco delivers low-cost funding and other services that help member financial institutions make home mortgages to people of all income levels and provide credit that supports neighborhoods and communities. The Bank also funds community investment programs that help members create affordable housing and promote economic development. The Bank’s members are headquartered in Arizona, California, and Nevada and may include commercial banks, credit unions, industrial loan companies, savings institutions, insurance companies, and community development financial institutions.
LaSalle Medical Associates, suggest that patients bring any new prescriptions to their doctors visits. Informing your doctor of your current prescriptions helps to determine what medications will work best with your current treatment. It also can ensure that your doctor knows every medication you are taking and that each patient gets the best care possible for the recommended treatment.
(San Bernardino, Calif.) What if your doctor prescribes a new medicine that reacts badly with a prescription you received from a recent emergency room visit, it can happen, sometimes with disastrous results. How can you prevent this?
“Bring all of your prescriptions with you to every doctor visit, especially those you have given by another doctor or emergency room visit” said Dr. Albert A. Arteaga, founder and president of LaSalle Medical Associates.
Informing your doctor of your current prescriptions helps to determine what medications will work best with your current treatment. It also can ensure that your doctor knows every medication you are taking and that each patient gets the best care possible for the recommended treatment.
“If you take a prescription regularly for an ongoing condition, your physician needs to be aware of it,” said Dr. Arteaga.
Dr. Arteaga encourages every patient to make their physician aware of all prescription and over-the-counter medications they are taking, as well as any vitamins and herbal supplements.
Medications come in different Shapes, sizes and contents. Make sure your doctor knows about all of medications you are taking.
By providing this vital information, your doctor is able to determine if you are taking any medications you no longer need or taking more than one drug to treat the same condition. Your doctor will also be able to tell if the reason for your visit is a side effect of your current medication and reduce the risk for any future adverse drug interaction.
Dr. Arteaga also points out that when you bring your prescriptions to your scheduled doctor visit, you may be able to minimize your out-of-pocket costs as well. In fact, there may be a less expensive variety of the same medication.
“Remember, newer isn’t always better,” said Dr. Arteaga. ”Some older drugs may work just as well for you and cost you a lot less.”
Dr. Arteaga cautions that ultimately, the medications you take should always be ones that your doctor feels are best for you. However, a talk with your doctor about the cost of treatment and your ability to pay may result in substantial savings as well as a better health outcome.
For more an appointment or more information call LaSalle Medical Associates, Inc. at (909) 890-0407. About LaSalle Medical Associates
LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in Riverside and San Bernardino Counties.
LaSalle Medical Associates, Inc., operates four clinics employing more than 120 dedicated healthcare professionals, treating children, adults and seniors in San Bernardino County. LaSalle’s patients are primarily served by Medi-Cal and Healthy Families. LaSalle also accepts Blue Cross, Blue Shield, Molina, Care 1st, Health Net and Inland Empire Health Plan (IEHP). LaSalle’s clinics are located at 17577 Arrow Blvd. in Fontana, 16455 Main St. in Hesperia, 1505 West 17th St. and 565 N. Mt. Vernon Ave. in San Bernardino.
LaSalle Medical Associates, Inc., is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to more than 190,000 residents in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin, Stanislaus and Tulare Counties.
LaSalle’s IPA members in the Inland Empire include: LaSalle Medical Associates, Banning Medical Group and San Bernardino Urological Associates. Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redlands Community Hospital, Loma Linda University Medical Center, Corona Regional Medical Center, Riverside County Medical Center, and Parkview Community Hospital.
