LaSalle Medical Associates cure for Plantar Fasciitis , Inc Celebrates 30 years of medical service with the corporate management team. Left to right: Anna Canton, Human Resource Manager; Kristina Hlebo, Finance Assistant,;Carl Meier, executive vice president; Dr. Albert Arteaga CEO; Alexandra Acosta, Director of Finance and Lizette Noriega, Human Resource Assistant. Alexandra Acosta, Director of Finance and Lizette Noriega, Human Resource Assistant
(SAN BERNARDINO, Calif.) In June of 1984, a young doctor and his wife, a nurse, opened a family medical practice called LaSalle Medical Associates in Fontana. Their goal: provide affordable health care, with dignity and respect, to all in the Inland Empire.
Three decades later, Dr. Albert and Maria Arteaga have gone far beyond making their goal a reality. They are now recognized as one of the leading health care providers in the Inland Empire, if not all of California.
“We have had some markers of success,” Dr. Arteaga says. “We went from two employees – my wife and I – to a fully staffed clinic. We opened more clinics. Then we started our own IPA (independent practice association) to keep up with new demands to make health care more and more efficient.”
“It has always been our goal to treat as many patients as we could while giving them the best health care possible,” he said.
Some, who have recognized LaSalle Medical Associates as a leader in health care, by giving them awards for their endeavors, include:
The federal Center for Disease Control, which recognized Dr. Arteaga as California’s first Childhood Immunization Champion. This award recognized his efforts in educating the parents of LaSalle’s pediatric patients, and the greater Inland Empire community, of the importance of childhood immunizations
The California Medical Association, which recognized Dr. Arteaga with its Ethnic Physician’s Leadership Award, recognizing his contributions to improving health care in the Latino community
The San Bernardino County Board of Supervisors Resolution Award for outstanding community efforts
The San Bernardino County Medical Society’s Merlin Hendrickson, M.D. Award for Outstanding Contribution to the Community. Dr. Arteaga was recognized for his efforts to provide health services to Inland Empire children.
Maria and Dr. Albert Arteaga. The California Medical Association awarded Abert Arteaga the “Ethnic Physician’s Leadership Award,” recognizing his contributions to medical care in the Latino community.
Inland Empire Health Plan (IEHP), as Riverside and San Bernardino counties’ best health care provider, and for being one of the top enrollers in all of California in the state’s former Healthy Families program
The African American Health Initiative as a model provider in a two-year study of Black health care in San Bernardino County.
Hispanic Lifestyle Magazine, which recognized LaSalle Medical Associates as one of the top 15 Latino-owned businesses in the Inland Empire
Despite all this success, it hasn’t always been an easy path for the Arteagas.
“Life doesn’t always play out as you expect,” Dr. Arteaga said. “That is certainly true in my life as a health care provider. Good intentions require good management. Providing good management has been every bit as challenging as my years in medical school were more than three decades ago!”
One of the biggest changes in health care took place just this year. In 2014, Covered California part of the federal Affordable Health Care Act – which Dr. Arteaga has long been a champion of – came into being.
“Although Covered California does not yet mean everyone has insurance, it does mean that many patients who couldn’t afford health care before now can do so,” Dr. Arteaga said. “Health care is no longer an out-of-reach luxury for those who couldn’t afford insurance, but is a basic right for everyone
Dr. Arteaga has always thought that health care is a basic right, and has operated LaSalle Medical Associates as if that were the case.
Dr. Arteaga targeted his marketing to Latinos and low-income people who were underserved. Providing high quality medical services to underserved populations were crucial to the success of LaSalle Medical Associates. They later expanded from Fontana to San Bernardino and Hesperia. These communities have many low-income people in need of quality affordable medical services.
He also is Latino, so he easily related to his Latino patients in ways they appreciated. They told friends and family about LaSalle Medical Associates, which caused his popularity in the Inland Empire’s Latino culture to swell.
RN Maria and Dr. Albert Arteaga partners in healthcare and family Ce;berate 30 years of Making People Healthier in California.
Dr. Arteaga has always believed that his key to business success was finding a way to get paid for their services, instead of telling patients they had to figure that out on their own before seeing him. For most of LaSalle’s history, that business model meant LaSalle employees educated patients about their health care insurance options.
Most patients LaSalle saw over the years qualified for either Medi-Cal or Healthy Families. The latter, which like Medi-Cal was run by the state of California, offered low to moderate-income parents who didn’t qualify for Medi-Cal a subsidy for the health care of their children from birth to age 19.
Many uninsured families with children under 19 can get help through the Healthy Families program; help is also available to some children and adults through Medi-Cal. For those who don’t qualify for these programs, the Affordable Health Care Act of 2010 provides additional options. Photo by: Albert Ateaga
Things have changed in the last two years. In 2013, California got a head start on the Affordable Care Act; they created Covered California and merged Healthy Families and Medi-Cal together.
In 2014, one of the key Covered California’s requirements is everyone must have health insurance or pay a penalty. This means, many patients applied and signed up for Covered California, Medi-Cal or other insurance first, and then choose or are assigned to LaSalle Medical Associates.
Consequently, rather than informing new patients of their insurance options, LaSalle Medical Associates employees now more likely are helping the patients understand how their health insurance system works.
Dr. Arteaga acknowledges the Covered California has brought changes some people will take a while to get accustomed to. One of these is a concept called managed care.
“The structure of the Covered California means many people, both those who had some other type of insurance and those who were uninsured, are now in managed care for the first time,” he said. Managed care is called this because it requires a doctor, such as one of the physicians in LaSalle Medical Associates, to coordinate patients’ health care services. These primary care doctors have a general, family or pediatric practice, and will treat patients for many of their symptoms, but will refer the patients to specialists when more expertise is needed.
Managed care has been around since the 1990s, Dr. Arteaga said, but it has become more popular. It’s usually more cost-efficient to have managed care, he explained, people choose to buy managed care for its lower premiums.
Medi-Cal has used managed care for nearly two decades. Meanwhile, LaSalle Medical Associates, since the beginning, has accepted Medi-Cal when many doctors would not, and now has a reputation among those familiar with Medi-Cal for providing quality services, no matter how payment is provided.
Even though there wasn’t “managed care,” as it now known when Dr. Arteaga started his practice, even back then he was in favor of patients developing close relationships with one family doctor.
“Thirty years ago I wanted to see all the patients, and manage their health care. That has not changed, but I have learned that in order to do so, a physician must take a leadership role. Otherwise, many patients will seek or demand services that are redundant or not needed.”
Dr. Arteaga sees the physician as an advocate for the patient, one who will make sure patients get the services they truly need. Sometimes, just as some patients will push for more health care than is necessary, some insurance companies will resist paying for what a doctor recommends, but that is not the intent of managed care.
“I want the patient, the doctor and the insurance company to develop a positive team, Dr. Arteaga said. “There may be opposition, but that should not stop any of us in trying to make quality health care succeed.”
Besides managed care and its great expansion through the Affordable Care Act, another large change in the health care industry over the last three decades has been more careful monitoring of expenses by insurance companies.
Now, it is better for a medical group like LaSalle Medical Associates to band with even more doctors, so they can take advantage of economies of scale, and provide health care more cost-efficiently.
This is why LaSalle Medical Associates formed an Independent Practice Association (IPA) in 1995, and has grown it to the point it now serves more than 600 medical clinics serving more than 170,000 patients each year in nine California counties.
LaSalle oversees administrative functions of all these medical clinics, although they are owned and manage their patients’ health care separately.
Another move to make health care more efficient, in many ways, is one that LaSalle Medical Associates only recently transitioned to. It now is keeping track of patients’ charts with electronic medical records, ridding itself of the wall full of patients’ medical records that once were a hallmark of many medical clinics.
“Electronic medical records make it easier to share patients’ records among a team of doctors who treat one patient, which results in better health care” Dr. Arteaga said. “It is also easier to keep patients’ records confidential this way.”
One other significant change over the last 30 years has been that most patients are more involved in their health care now than they were in 1984.
“They ask more questions now. Because of the Internet, and because people talk more about health care with their friends, patients now have more information. Not all of the information out there is correct, so this means a doctor helps the patient sort the good from the bad, and develop a treatment plan that works. This is another reason why the managed care approach is necessary.”
“As pediatricians, we strive for 100 percent immunizations of pediatric patients and, while that’s probably a utopian objective, our goal is to get as close as to that 100 percent as we can,’’ says Dr. Albert Arteaga, president and founder of LaSalle Medical Associates, Inc. . “This CDC recognition is the fruit of two to three years of intense labor on part of me and staff.”
One thing Dr. Arteaga has learned during his three decades of medical practice is that change can be good. In fact, one thing he loves about being the CEO of LaSalle Medical Associates is that he gets to lead other health care professionals through the changes their industry faces.
“I love being collegial, and helping other doctors learn,” he said. “When they resist change, it is going to be more difficult for them. They should not expect to practice medicine as it was done 30 years ago, or even 10 years ago.”
On the first day, owner Dr. Albert Arteaga and his wife Maria then employed as his nurse and still his chief assistant saw two patients at their clinic in Fontana. Today, LaSalle Medical Associates has grown to four clinics and 120 employees, and an Independent Practice Association (IPA) serving more than 1,900 doctors.
In the end is true LaSalle Medical Associates has spent Three Decades Making People Healthier.
For more information about LaSalle Medical Associates, call (909) 890-0407 or go on line to LaSalleMedical.com.
About LaSalle Medical Associates
LaSalle Medical Associates, Inc., operates four clinics employing more than 120 dedicated healthcare professionals, treating children, adults, and seniors in San Bernardino County. LaSalle’s patients are primarily served by Medi-Cal and they also accept IEHP, Molina, Blue Cross, Blue Shield, Care 1st, and Health Net and Medicare by Easy Choice Health Plan, Molina and Care1st Health Plans. LaSalle’s clinics are located at 17577 Arrow Blvd. in Fontana, 16455 Main St. in Hesperia and1505 West 17th St. and 565 N. Mt. Vernon Ave. in San Bernardino.
LaSalle Medical Associates, Inc., is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patience care with more than 170,000 patient visits per year in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin and Tulare Counties.
LaSalle’s IPA members in the Inland Empire include: LaSalle Medical Associates, Banning Medical Group and San Bernardino Urological Associates. Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redland Community Hospital, Loma Linda University Medical Center, Corona Regional Medical Center, Riverside County Medical Center, Parkview Community Hospital, Kaiser Moreno Valley, Kaiser Fontana and Kaiser Riverside.
Dr. Albert Arteaga, and wife Maria, receiving an award from the San Bernardino County Medical Society for outstanding contributions to the community. photo by Carl Dameron
(Ontario, CA) Hispanic Lifestyle recently named LaSalle Medical Associates, Inc. as a leading Latino Owned Business that has survived and thrived during the economic downturn.
“Hispanic Lifestyle is pleased to recognize LaSalle Medical Associates as a business that not only survived the economic downturn but thrived,” said Richard Sandoval, president of Hispanic Lifestyle.
“We are seeing the results of seven years of hard work coming to fruition,’’ says LaSalle founder and President Dr. Albert Arteaga, on his honor from Hispanic Lifestyle. “To me, as a Hispanic, this is like the Good Housekeeping seal of approval. On an emotional level, it’s like winning the battle of Cinco de Mayo, Bunker Hill and the World Cup at the last minute.”
Since 2007, LaSalle has expanded its Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to more than 170,000 residents of Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin, Stanislaus and Tulare Counties.
LaSalle’s IPA members in the Inland Empire include: LaSalle Medical Associates, Arrowhead Orthopedics, Arther Medical Group, Rancho Medical Group, Rancho Paseo Medical Group, Alessandro Medical Group, Banning Medical Group, and San Bernardino Urological Associates. Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redlands Community Hospital, Loma Linda University Medical Center, Corona Regional Medical Center, Riverside County Medical Center, and Parkview Community Hospital.
LaSalle Medical Associates, Inc., owns four clinics employing more than 120 dedicated healthcare professionals, treating about 40,000 children, adults, and seniors in San Bernardino County.
LaSalle’s patients are primarily served by Medi-Cal and the insurance companies participating in Covered California, which is a program offering a state subsidy to middle class families for the health care coverage required by the Affordable Care Act. LaSalle also accepts private insurance policies offered by IEHP, Molina, Blue Cross, Blue Shield, compare motor trade insurance Care 1st, and Health Net and Medicare by Easy Choice Health Plan, Molina and Care1st Health Plans.
Find a LaSalle clinic in Fontana at 17577 Arrow Blvd., in Hesperia at16455 Main St. and in San Bernardino at 1505 West 17th St. or 565 N. Mt. Vernon Ave.
Dr. Albert Arteaga and wife Maria will be recognized for their achievements as part of
Hispanic Lifestyle’s Business Expo and Conference luncheon on Wednesday, August 6, 2014 at the Ontario Airport Hotel in Ontario, California at 11:30 am. The conference runs from 8:30 a.m. to 2:00 p.m.
The all day conference and expo features presentations by Latino/Latinas Executives of Influence, a panel discussion on business matchmaking. The conference will be captured for distribution for Southern California PBS television stations and the Hispanic Network website.
“The awardees were compiled from audience nominations and business profiles that have been featured on Hispanic Lifestyle,” said Richard Sandoval, producer of Hispanic Lifestyle.
For more information on LaSalle Medical Associates call (909) 890-0407.
About LaSalle Medical Associates LaSalle Medical Associates, Inc., operates four clinics employing more than 120 dedicated healthcare professionals, treating children, adults, and seniors in San Bernardino County. LaSalle’s patients are primarily served by Medi-Cal and the insurance companies participating in Covered California, and they also accept Blue Cross, Blue Shield, Care 1st, Health Net. LaSalle’s clinics are at 17577 Arrow Blvd. in Fontana, 16455 Main St. in Hesperia and 1505 West 17th St. and 565 N. Mt. Vernon Ave. in San Bernardino.
LaSalle Medical Associates, Inc., is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patience care with more than 170,000 patient visits per year in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin and Tulare Counties.
LaSalle’s IPA members in the Inland Empire include: LaSalle Medical Associates, Arrowhead Orthopedics, Arther Medical Group, Rancho Medical Group,
Rancho Paseo Medical Group, Alessandro Medical Group Banning Medical Group, and San Bernardino Urological Associates. Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redland Community Hospital, Loma Linda University Medical Center, Corona Regional Medical Center, Riverside County Medical Center, Parkview Community Hospital.
during a back-to-school shopping spree Target and the Salvation Army sponsored for needy children throughout the United States. Photo by Chris Sloan” width=”455″ height=”683″ /> New clothes and a pair of new shoes at workbootsnerd.com are part of going back to school, but so are physicals and immunizations. Free immunizations are available at LaSalle Medical Associates clinics in Fontana, Hesperia and Fontana. Photo by Chris Sloan
(San Bernardino, Calif.) – For many students, seeing the doctor for their annual physical is a requirement at the start of a new school year.
While in the past, some families couldn’t afford school physicals because they lacked health insurance, California Care and California Covered in most cases allows health care providers to offer preventive care at no cost, even when patients have health insurance policies that usually require co-pays.
“Annual physicals are a good idea for everyone,” said Dr. Albert Arteaga, president of LaSalle Medical Associates, In some cases, the schools your children attend will require them.”
“Physicals are required when a child enters school in California, most commonly kindergarten,” said Dr. Albert Arteaga, founder and president of LaSalle Medical Associates, Inc. “If a middle school, high school, college or university student plans to play sports, all schools will require them to obtain a physical at the beginning of the season. Many college and university students often need back-to-school physicals as a condition of living on campus.”
School Physicals and Immunizations are generally FREE with California Care health insurance membership.
Physicals for children typically include making sure they have reached adequate height and weight for their age. Doctors also make sure children are up-to-date on the immunizations needed for their age.
Young children also are evaluated to make sure they can perform certain tasks. For instance a child entering kindergarten should be able to play well with other children, state his or her first and last name, color with crayons and dress him or herself.
Kindergarteners who are not able to do these things may have developmental delays that will cause them to need extra help throughout their education, and may also have medical conditions that need close monitoring by a doctor.
As with adults, physicals also are a time to check overall health, by checking blood pressure, hearing and vision. Doctors also may order blood tests to check for anemia, and a urinalysis to check for infections and diseases such as diabetes.
“All of these things we check for in a physical are what’s known as preventive health care,” Dr. Arteaga said. “We want to make sure we catch things as early as we can so that we can start interventions before they cause serious health problems.”
“Thankfully, now that almost all families have health insurance, these interventions will not be an expensive burden on them. With insurance, they may have to pay a small deductible or copay for treatment, but not the hundreds or thousands it would cost without.”
Most K-12 students in San Bernardino County begin school in August, as do many colleges. Parents of any students needing a mandatory back-to-school physical to start school before Labor Day should schedule an appointment with their doctor immediately. Athletes, and anyone who starts school in September should not wait much longer.
“It is important not to wait until the last minute,” Dr. Arteaga said. “Summer is our busy season, and some doctors won’t be able to see you right away and we do accept patents with out an appointment. “
To make an appointment, or for more information about LaSalle Medical Associates, call the LaSalle clinics nearest you; Fontana 17577 Arrow Blvd. in phone (909) 823-4454, in Hesperia 16455 Main St. phone (760) 947-2161, and in San Bernardino 1505 West 17th St. phone (760) 947-2161 and 565 N. Mt. Vernon Ave. phone (909) 884-9091 .
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About LaSalle Medical Associates
LaSalle Medical Associates, Inc., operates four clinics employing more than 120 dedicated healthcare professionals, treating children, adults, and seniors in San Bernardino County. LaSalle’s patients are primarily served by Medi-Cal and they also accept Blue Cross, Blue Shield, Molina, Care 1st, Health Net and Inland Empire Health Plan (IEHP). LaSalle’s clinics are at 17577 Arrow Blvd. in Fontana, 16455 Main St. in Hesperia and1505 West 17th St. and 565 N. Mt. Vernon Ave. in San Bernardino.
LaSalle Medical Associates, Inc., is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patience care with more than 150,000 patient visits per year in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin and Tulare Counties.
LaSalle’s IPA members in the Inland Empire include: LaSalle Medical Associates, Banning Medical Group and San Bernardino Urological Associates. Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redland Community Hospital, Loma Linda University Medical Center, Corona Regional Medical Center, Riverside County Medical Center, Parkview Community Hospital, Kaiser Moreno Valley, Kaiser Fontana and Kaiser Riverside.
LaSalle Medical Associates celebrates 29 years of service with 160,000 patients
(SAN BERNARDINO, Calif.) In June 1984 Dr. Albert Arteaga and Maria his wife, a nurse started their medical practice not just to heal the sick and injured, but to change patients’ perception of “going to the doctor.”
Dr. Arteaga explains, “I want everyone to feel that going to the doctor is no more intimidating than going to the grocery store.”
The Arteaga’s also built their practice on the belief that “everyone deserves high quality health care”. Everyone also deserves to be treated by their doctor with “dignity and respect regardless of ethnicity or income”.
That philosophy has been successful. On the first day of his practice Dr. Albert Arteaga and Maria saw two patients at their clinic at 17577 Arrow Boulevard in Fontana. Now LaSalle Medical Associates cares for 160,000 patients across nine counties in California.
Success came quickly as word spread of caring doctors that also accepted Medi-Cal and affordable cash payments.
By 1992 the Fontana location grew and LaSalle had added clinics in Hesperia and two in San Bernardino
On the first day, owner Dr. Albert Arteaga and his wife Maria then employed as his nurse and still his chief assistant saw two patients at their clinic in Fontana. Today, LaSalle Medical Associates has grown to four clinics and 120 employees, and an Independent Practice Association (IPA) serving more than 1,900 doctors.
To run the growing business the Arteaga’s opened a corporate office in San Bernardino at 685 Carnegie Drive, Suite 230.
The Arteaga’s started an Independent Practice Association or IPA in 1995 in response to changes in health care created by government and insurance companies. The insurance companies prefer to negotiate for health care services and compensation with groups of physicians rather than individual doctors.
LaSalle Medical Associates accepted the challenge and has grown to a network of 1,900 independently contracted doctors, hospitals and clinics, delivering high quality patient care. Now LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in California.
LaSalle has a team of 120 healthcare professionals at LaSalle’s four clinics in San Bernardino County. Through its IPA 1,900 independently contracted doctors, hospitals and clinics, deliver high quality patient care in Riverside, San Bernardino, Los Angeles, Stanislaus, Fresno, Kings, Tulare, San Joaquin and Madera counties.
“I think 29 years shows we have been doing good things for our patients and employees and we have been doing it for a long time,” Dr. Arteaga said. He added, “It proves two things. Number One, we are honest. Number two we are reliable. We aren’t here today and gone tomorrow. In the medical field, being solid means being reputable and reliable.”
In 29 years of business the Arteaga’s have seen good times and bad, recession and boom, and several business challenges. Through it all Dr. Arteaga has strived not only to be a great physician, but also a good businessman.
“Treating patients with dignity and respect is not only the right thing to do, it is also a good business practice, it has built us a solid, loyal patient base,” said Dr. Arteaga.
Those patents in turn recommended LaSalle Medical Associates to their friends and family. Some of who now have chosen LaSalle for their health care needs for three generations.
“It’s not usual for us to see the second generation of children we started treated 29 years ago,” said Maria Arteaga. “We are honored to be trusted with the lives of our patients and their children.”
The LaSalle Medical Associates Healthcare team gave more than 10,000 flu vaccines last year. LaSalle is getting ready for this years flu season. Left to right: Dr. Joseph V. Selvarj, Dr. Albert Arteaga, Dr. Cheryl Emoto, and Dr. Felix A. Albano.
The new flu season starts September 1, 2013 with flu vaccines available at all LaSalle clinics. LaSalle has the Fluzone High Dose vaccine for seniors, the intradermal flu vaccine is a shot that is injected into the skin instead of the muscle, and nasal flu mists for children and adults. Photo by: Chris Sloan
The Arteaga’s have also focused on keeping expenses low and service quality high. And they have helped many patients who might otherwise struggle to pay for even basic medical care to find insurance that will pay the bill.
Since Dr. Arteaga’s specialty is pediatrics, La Salle Medical Associates initially focused on serving children of the lower income and disabled. Dr. Arteaga quickly realized there were even greater community needs.
With his guidance, LaSalle expanded its service to include family and internal medicine, and obstetrics/gynecology. All stemming from the Arteaga’s “obligation” to “help whenever we can.”
Public and professional recognition has not escaped LaSalle Medical Associates and The Arteaga’s.
In 2012 Dr. Albert Arteaga, became California’s first-ever CDC Childhood Immunization Champion and one of only 39 across the country receiving the prestigious honor.
The California Medical Association awarded him the “Ethnic Physician’s Leadership Award,” recognizing his contributions to medical care in the Latino community. He also was named one of the top 15 Latino-owned businesses in the Inland Empire by Hispanic Lifestyle magazine.
Dr. Arteaga was awarded the San Bernardino County Medical Society’s Merlin Hendrickson M.D. Award for his outstanding contribution to the community.
Inland Empire Health Plan selected LaSalle’s clinics as Riverside and San Bernardino counties’ best healthcare provider, while the African American Health Initiative selected LaSalle as a “model provider” of Black healthcare in San Bernardino County.
The San Bernardino Board of Supervisors has presented Dr. Arteaga a Resolution for his outstanding community efforts, and the Inland Empire Health Plan awarded LaSalle Medical Associates a Proclamation Award in appreciation of outstanding community work and for being the state’s number one enroller of the Healthy Families program, an insurance plan for children of low-to middle-income families.
What does the future hold?
“As a large provider of service to Medi-Cal patients we understand what the state’s implementation of the Affordable Care Act and expansion of Medi-Cal means here in California. A lot of uninsured people with a high demand for service are going to be coming to doctors, clinics and hospitals in 2014. LaSalle is preparing to welcome those one million new low income patients in the nine counties we serve,” said Dr. Arteaga.
He added, “We are recruiting more health care professionals to increase our ability to provide more health care to more patients at the rate Medi-Cal pays”.
LaSalle has also created new partnerships to fund expansion and is contracting with more cost effective service providers with larger service areas for lab work, x-rays, imaging and supplies, and expanded their billing and payment capabilities. More info please visit homeinsurance-companies.com.
Dr. Albert Arteaga. The California Medical Association awarded him the “Ethnic Physician’s Leadership Award,” recognizing his contributions to medical care in the Latino community. He also was named one of the top 15 Latino-owned businesses in the Inland Empire by Hispanic Lifestyle magazine.
For the Arteaga’s success is defined by service to those in need of medical services. By any measure LaSalle Medical Associates patient growth is a testimony to their service to their communities. Not bad for a couple of idealist who wanted not just to heal the sick and injured, but to change patients’ perception of “going to the doctor.”
For more information about LaSalle Medical Associates, call (909) 890-0407 or go on line to LaSalleMedical.com.
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LaSalle-PR-213.4 Anniversary
For More information call
Carl M. Dameron@ (909) 534-9500
“For families with no insurance, LaSalle Medical Associates offers immunizations for free through the California Vaccines for Children program.”
(San Bernardino, Calif.) – August is the month many Inland Empire children head back to school. Many of them, especially in grades 7-12, need to make sure they have all the necessary back-to-school immunizations.
At LaSalle Medical Associates children can get their vaccinations for free, often the same day.
“At LaSalle we know how important childhood immunizations are to parents, schools and children’s health. With most Inland Empire children starting school in only a few weeks, a delay could result in children missing school,” said Dr. Albert Arteaga, president of LaSalle Medical Associates, Inc.
Dr. Arteaga urges parents to schedule appointments for their child’s back-to-school examinations as soon as possible with a letter to all parents served by their four clinics in Fontana, San Bernardino and Hesperia.
“I received a letter from LaSalle reminding me to bring in my children for their annual check ups and immunizations. I called at 8:30 a.m. Monday morning to get an appointment for 2 p.m. the same day,” said Malaika Jacocks. “We lost our shot record and the nurse gave us certified copies for the school – without being asked, she was so nice.”
The California Department of Public Health (CDPH) encourages all parents to have their children immunized. According CDPH:
Children need immunizations (shots) to protect them from certain dangerous childhood diseases. Without immunizations, your child can get these diseases – some of which have no cure.
When you get your children fully immunized, you are giving them the best protection against these diseases. Getting immunized also helps protect your community.
Diseases spread more easily from person to person if people don’t have all their shots.
“Children in families who receive Medi-Cal will not be charged for school vaccines,” Dr. Arteaga said. “And for families with no insurance, we can offer this immunization for free through the California Vaccines for Children program.”
The California Vaccines for Children program is a federally funded program.
The state of California requires that all children in grades 7-12 be immunized against whooping cough, also known as pertussis. Before starting classes, children in these grades must show proof of having been immunized after their 10th birthday.
“Most children are immunized against pertussis before they started kindergarten,” said Dr. Arteaga. “But the immunization weakens over time, so the new law makes sure adolescents are still adequately protected against this disease.”
This state law came after an epidemic of pertussis cases in 2010, affecting more than 9,000 people and causing 10 deaths, including two infants in San Bernardino County. Pertussis epidemics affected many states in 2012 and California rates appear to be higher than usual again in 2013.
Vaccinating older children not only keeps them healthy, but also prevents the disease from spreading from adolescents to infants and preschoolers, who are at greater risk of serious complications.
Children starting kindergarten also need immunizations, including a pertussis, tetanus and diphtheria vaccine designed for young children called DTaP. They also need proof of immunization against measles, mumps, rubella, hepatitis and Varicella (chicken pox.)
“If parents have kept up with their child’s immunizations from birth, only booster immunizations are needed for kindergarteners,” Dr. Arteaga said. “However, if the child is behind on their other required immunizations, they may need several doses of immunizations to get caught up.”
For additional information about LaSalle Medical Associates, call (909) 890-0407.
About LaSalle Medical Associates established in 1984
LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in Riverside and San Bernardino Counties. Medi-Cal and Healthy Families primarily serve LaSalle’s patients. LaSalle also accept Blue Cross, Blue Shield, Molina, Care 1st, Health Net and Inland Empire Health Plan (IEHP).
LaSalle Medical Associates, Inc operates four clinics employing more than 120 dedicated healthcare professionals, treating children, adults and seniors in San Bernardino County. LaSalle’s clinics are located at 17577 Arrow Blvd. in Fontana, 16455 Main St. in Hesperia, 1505 West 17th St. and 565 N. Mt. Vernon Ave. in San Bernardino.
LaSalle Medical Associates, Inc. is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to approximately 160,000 residents in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin and Tulare Counties.
LaSalle’s IPA members in the Inland Empire include: LaSalle Medical Associates, Banning Medical Group and San Bernardino Urological Associates. Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redlands Community Hospital, Loma Linda University Medical Center, Corona Regional Medical Center, Riverside County Medical Center, and Parkview Community Hospital.
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LaSalle-PR-215.3 Annual Shots Kids
For More information callCarl Dameron@ (909) 534-9500
Carl M. Dameron
“There is nothing like being on top of a mountain,’’ she says, about her experience reaching the top of Mount Whitney. “It gives you a very clear perspective. …I believe it is important to stay healthy and remain active. Staying active, spending time with my family and playing outdoors keeps me happy and positive in life.’’
(San Bernardino, CA) Climbing all 14,505 feet to the top of Mount Whitney, takes a lot of planning, preparation, dedication and attention to detail.
These are all traits Dr. Cheryl Emoto, medical director at LaSalle Medical Associates, Inc. showcases daily as she balances her professional career and family life. And, oh-by-the-way, she’s climbed Mount Whitney twice.
“There is nothing like being on top of a mountain,’’ she says, about her experience reaching the top of Mount Whitney. “It gives you a very clear perspective. …I believe it is important to stay healthy and remain active. Staying active, spending time with my family and playing outdoors keeps me happy and positive in life.’’
Much like her drive to climb Mount Whitney and maintain a balanced life, Dr. Emoto’s determination has transformed her into one of LaSalle Medical Associates, Inc. most prized physicians.
“It was natural for Dr. Emoto to become our medical director. She pays attention to detail, which is a must when dealing with audits and in-depth analysis of patient care, and government regulations,’’ says Dr. Albert Arteaga. “Cheryl has a knack for tracking everything.”
Dr. Emoto credits her parents, for instilling in her a good work ethic and the idea of becoming a doctor.
Dr. Emoto says she told her mother one day she wanted to be a nurse. “Her response was, ‘You know you can be a doctor, too,”’ Emoto says.
It was then, Dr. Emoto, who grew up in Michigan, decided she wanted to be a doctor.
In 1980, Dr. Emoto moved to Southern California to attend Loma Linda University School of Medicine in Loma Linda. She completed her residency training at Loma Linda University Medical Center.
“As a doctor in training I noticed that pediatrician seemed so much happier,” said Dr. Emoto. “So I became a pediatrician and I want to keep treating children. Its true doctors that treat children are the happiest doctors.
In 1987, Dr. Emoto joined LaSalle Medical Associates.
“I called Cheryl at home and we talked about what she was doing and what she wanted to do as a doctor,’’ says Dr. Arteaga. “She was adamant that she wanted to deliver high quality healthcare in a respectful environment. She also wanted to work part-time so that she could spend time with her then five-month-old son.”
Dr. Emoto was just what Dr. Arteaga was looking for – a dedicated and caring individual for his Fontana pediatric clinic.
She spent 12 years in LaSalle’s Fontana clinic working and raising a family. Latter she moved to LaSalle’s Hesperia clinic and now she splits her time between Hesperia and the Corporate office s the medical director.
Dr. Emoto is also coordinating efforts to prepare LaSalle for an increased demand in healthcare services once the Patient Protection and Affordable Care Act. The law, also known as ObamaCare, is expected to take full-effect in 2014 and will mandate all U.S. citizens carry health insurance much like drivers have to carry auto insurance.
“Cheryl has found the balance between work and life, and that’s a good balance to have,’’ says Dr. Arteaga. “Not only is she a great role model to our physicians, nurses and healthcare professionals, Cheryl is also proof you can have it all.”
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About LaSalle Medical Associates
LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in Riverside and San Bernardino Counties.
LaSalle Medical Associates, Inc. operates four clinics employing more than 120 dedicated healthcare professionals, treating children, adults and seniors in San Bernardino County. LaSalle’s patients are primarily served by Medi-Cal and Healthy Families. LaSalle also accept Blue Cross, Molina, Care 1st, Health Net and Inland Empire Health Plan (IEHP). LaSalle’s clinics are located at 17577 Arrow Blvd. in Fontana, 16455 Main St. in Hesperia, 1505 West 17th St. and 565 N. Mt. Vernon Ave. in San Bernardino. LaSalle Medical Associates, Inc. is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to more than 190,000 residents in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin, Stanislaus and Tulare Counties.
LaSalle’s IPA members in the Inland Empire include: LaSalle Medical Associates, Banning Medical Group and San Bernardino Urological Associates. Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redland Community Hospital, Loma Linda University Medical Center.
For more Information call
Carl Dameron @ (909) 534-9500
Frederick Robert Vinton, Jr., has recently joined LaSalle Medical Associates, Inc., as a Physicians Assistant. In his last position Vinton spent 22 years as the founder, physician and medical director for a district hospital in a remote area of Africa’s Democratic Republic of the Congo.
(San Bernardino, Calif.) Frederick Robert Vinton, Jr., has recently joined LaSalle Medical Associates, Inc., as a Physician Assistant. In his last position Vinton spent 22 years as the founder, physician assistant and administrator for a district hospital in a remote area of Africa’s Democratic Republic of the Congo.
Mission Grace Ministries International and Grace Church of the Congo sponsored the medical mission. Vinton founded an 80 bed hospital that now has a staff of 42 including two doctors and 15 nurses.
“Working in the Congo had lots of challenges, but we were able to make a big difference in peoples’ lives. It was very rewarding to deliver healthcare to so many people who had never received treatment before,” said Vinton.
His desire to serve started when he visited his grandfather for a year from 1980 to 1981 while a college student.
“My grandfather served in the Congo as a medical missionary for 75 years. He started when he was age 20 and served until he was 95 years old when he had a stroke and returned to the US. He died a year later.
“When I visited Africa as a young man and saw the great need for healthcare and how my grandfather’s faith led him to serve God by helping his fellow man, I was humbled. It changed my life and I decided to commit myself to helping people through the practice of medicine,” said Vinton.
The Democratic Republic of the Congo, formerly Zaïre, is a very dangerous place and has been since its inception. The Department of State warns U.S. citizens of the risks of traveling to the Congo. Armed groups, bandits, and elements of the Congolese military are known to pillage, steal vehicles, kidnap, rape, kill, and carry out military or paramilitary operations in which civilians are indiscriminately targeted.
In 2011 Vinton and his wife made the decision to leave the Congo and return home to Southern California. “It had been our goal to start a medical work which we could eventually turn over to the Congolese church. We felt that goal had been reached,” said Vinton.
Returning to California after 22 years in a remote area in the Congo proved difficult for Vinton and his family. Although they visited the U.S. every three to six years, there were still many adjustments to make. Where they lived there were few stores, few supplies and fewer medicines.
When Vinton and his team built their hospital in the Congo, they sawed their own lumber from the trees they cut down and made their own furniture using hand tools. They also made and fired their own bricks.
“Now I walk into a place like Home Depot and all of those items are made and ready to go. It is very different,” said Vinton.
There is also access to many more medicines that can prevent illness, or help patients recover faster with less pain. “At LaSalle we have access to the best medicines in the world. Learning about all of the new medications, treatment regiments and therapies has been exciting,” Vinton said.
Despite the changes and adjustments to California’s healthcare industry, Vinton is glad he joined the team at LaSalle Medical Associates as a Physician Assistant.
“When I learned of the opportunity to join LaSalle, I did my homework on the company,” said Vinton. “I am impressed with LaSalle’s mission to proved high quality healthcare to individuals and families with courtesy and respect.”
LaSalle’s President, Dr. Albert Arteaga is no stranger to missionary work. As the son of an Adventist Minister he spent several years as an adolescent in Argentina when his father was sent as a missionary.
“It’s nice to know that the President of LaSalle understands the many definitions of a mission include: a calling, an assigned task or a place that helps needy. I learned that Dr. Arteaga has made the delivery of high quality healthcare in California LaSalle’s mission,” said Vinton.
“What I most enjoy about working with the staff at LaSalle is how they express the company’s slogan “We Care” by serving each and every patient that walks through the door with quality healthcare, every day,” said Vinton.
Every LaSalle Doctor and physician assistant also shows the “We Care” attitude by using a chart with every four-dollar generic prescription available at Wal-Mart pharmacies.
“When I have a patient that does not have health insurance, I can prescribe a medicine my patients’ can afford to take. That means that our patients can use their medications and get better faster,” said Vinton.
“When I learned of the opportunity to join LaSalle, I did my homework on the company,” said Vinton. “I am impressed with LaSalle’s mission to proved high quality healthcare to individuals and families with courtesy and respect.”
“What I most enjoy about working with the staff at LaSalle is how they express the company’s slogan “We Care” by serving each and every patient that walks through the door with quality healthcare, every day,” said Vinton.
“We are honored that Frederick chose to work with us at LaSalle Medical Associates,” said Dr. Arteaga. His dedication to people and medicine are demonstrated by his 22 years of service to people in the dangerous, war torn country of the Congo. I am confident that Frederick delivers excellent healthcare to every patient he sees, everyday.”
Vinton graduated from California State University, Dominguez Hills in Carson and the Charles Drew University of Medicine and Science Physician Assistant (PA) Program.
A physician assistant (PA) is a medical professional who works as part of a team with a doctor. A PA is a graduate of an accredited PA educational program who is nationally certified and state-licensed to practice medicine with the supervision of a physician.
PAs perform physical examinations, diagnose and treat illnesses, order and interpret lab tests, perform procedures, assist in surgery, provide patient education and counseling and make rounds in clinics, hospitals and nursing homes.
Vinton works in LaSalle’s Hesperia clinic and the Mt. Vernon clinic in San Bernardino.
For more information or an appointment call (909) 884-9091for LaSalle’s Mt. Vernon clinic or (760) 947-2161 for its Hesperia office. About LaSalle Medical Associates, Inc.
LaSalle Medical Associates, Inc., is an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to more than 190,000 patient visits in Riverside, San Bernardino, Los Angeles, Stanislaus, Fresno, Kings, Tulare, San Joaquin and Madera counties.
LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in California.
Every LaSalle Doctor and physician assistant shows the “We Care” attitude by caring a chart with every four-dollar generic prescription available at Wal-Mart pharmacies.“When I have a patient that does not have health insurance, I can prescribe a medicine my patients’ can afford to take. That means that our patients can afford to use their medications and get better faster,” said Frederick Robert Vinton, Jr., who recently joined LaSalle Medical Associates, Inc., as a Physicians Assistant.
Carl Dameron, creative director of Dameron Communications; Wendy Gladney, author, entrepreneur and motivational speaker; and John A. “Jack” Calhoun, senior consultant for the U.S. Department of Justice and the National League of Cities. All spoke at the Riverside County Department of Mental Health PEI Summit in Palm Desert.
(Palm Desert, CA) Dancing and sliding across the floor, clicking through YouTube Videos and PowerPoint bullet points, voice in hushed tones, then booming “victorious””! Carl Dameron creative director of Dameron Communications recently delivered a rousing presentation on effective communication at the Riverside County Department of Public Health’s Prevention and Early Intervention Summit.
“Presentations are often less that exciting, so I push the envelope with my multi-media presentation to keep the audience involved and engaged,” said Dameron. “I tell the audience that developing an effective message includes: Make me care; Make me remember and Make me act. That means I have to do the same in my presentation.”
Dameron’s presentation is memorable. He spent most of the hour-and-a-half performance in the audience asking participants questions and floating from table to table. He surprised participants with impromptu questions and rap videos.
Dameron is the founder and creative director of Dameron Communications, a full-service advertising and public relations agency serving California since 1989. He has won media coverage and placed product selling ads with the most prestigious and popular media channels, locally, regionally, nationally and internationally.
“Carl is high energy person, who definitely knows what he talking about, that is why we selected him for the personation,” said Diane Brown, Social Service Planner/Training & Fidelity Liaison, Mental Health Services Act – Prevention & Early Intervention, Riverside County Department of Mental Health.
“Are you an actor in movies, TV commercials or something?” asked one member of the audience after his presentation. “I laughed and said no, I just love what I do,” said Dameron.
Dameron show's the video "The Message" by Grandmaster Flash and the Furious Five to warm up the crowd
Dameron has acting experience preforming in plays starting in the third grade. He also took acting classes in high school and college but he admits he’s no Denzel Washington.
“I wish I was that good, but I’m not. I’m at the point where I’m not afraid to perform in front of an audience,” said Dameron.
His presentation was for those delivering Prevention & Early Intervention services for Riverside County Department of Mental Health.
The county web site says: an objective of Prevention & Early Intervention is to increase capacity for mental health prevention and early intervention programs. These programs are to be provided in places where mental health services are not traditionally given, such as schools, community centers, faith-based organizations, etc.
The intent of PEI programs is to engage individuals before the development of serious mental illness or serious emotional disturbance or to alleviate the need for additional or extended mental health treatment.
Dameron’s suggestions for successful advertising include:
Use a graphic artist to design brochures, flyers, ads and billboards. “Your secretary is not a graphic artist. Ad designers must understand color theory, typography and the best way to design advertising for effective communication.”
In the Inland Empire billboards and radio are king. Use your budget to buy and use these media.
Don’t buy promo items if your annual ad budget is less than one million dollars. Buy billboards, radio, TV, print or web ads. Too many promo items end up in the closet and not used. People often buy the wrong promo item and then not enough. One good billboard in mall or flight of radio commercial will reach more people and deliver more results that your promo items.
For public relations Dameron suggests:
Contract with a PR professional to write your press releases. Unless your Ph.D., Masters or Bachelors’ degree is in communications, marketing or journalism you are probably not the best person to write your press releases. The media want and need the message delivered in a specific style. If you don’t understand that style, it’s difficult to earn media coverage.
Use a photo with every story and give the media more than one photo choice.
Post all of your news releases to your website where they can be easily found.
Dameron’s PowerPoint presentation can be found on line at the Dameron Communications website: http://www.dameroncommunications.com
Creating campaigns that work is harder than it looks, and Dameron makes it look easy. He has launched companies creating millions in profits, increased profits with existing firms and used crisis communications skills to save companies from failure.
He is creative and tenacious. He pays attention to research, gets on the ground and communicates with customers and front line staff to find customer “hot buttons”. The creative team digests all of this information and together they create a solid thread weaved into a tapestry of effective messaging creating multi-media campaigns that work.
Dameron effectively implements current technology and finds ways to effectively adopt new technology into campaigns. He leads a team of creative professionals that create big ideas, engineer’s words and images that capture the audiences’ attention and motivates them to act.
For more information on Dameron Communications call Carl Dameron at (909) 888-0017. About Dameron Communications
Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, inform the public or gain acceptance of potentially controversial issues.
Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
Dameron has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press, The Press Enterprise, The Sun, The Daily Bulletin, The Daily News, The Daily Press and many more media outlets.
(San Bernardino, CA) – Carl Dameron, president of Dameron Communications, has been nominated for recognition in the Fourth Annual Spirit of the Entrepreneur awards sponsored by California State University, San Bernardino.
The award honors local business people who have overcome challenges and given back to their community.
“I am honored to be considered for this award,” Dameron said. Dameron said he also appreciates how this awards program promotes an awareness of entrepreneurship among the Inland Empire’s youth.
“They need to realize there are successful professionals who live right down the street from them,” he said.
Dameron, 47, established Dameron Communications in 1989 after a marketing campaign for his former employer, AutoSound, increased that company’s profits by 250 percent. Despite his marketing success, Auto Sound was not able to keep Dameron on the payroll, so he parlayed that success into a business that has helped many other companies and non-profit organizations reach new customers.
Dameron has also worked as a journalist before, both on radio and newspaper. That experience still helps him in dealing with media.
“I see things with a journalist’s eye,” he said.
Some of Dameron’s earliest customers were in the automotive business, and while he has had large corporations as clients, today’s clients include non-profit organizations that pay a reduced rate. Dameron doesn’t charge them full price because he believes they are performing important services for the community.
For instance, the African-American Health Initiative promotes that African Americans in San Bernardino County will die, on average, 13 years before those of other races. The average African-American man in this county will not live to see his 56th birthday.
As the father of two young girls, Dameron does not want to be part of that statistic.
“I want to see my daughters graduate from high school,” he said. “I want to walk them to the altar on their wedding days.” Dameron also is an event producer.
The largest event he is involved with is the Inland Empire Diversity Job Fairs, and he assists the Inland Empire African-American Chambers of Commerce in bringing these to various San Bernardino and Riverside County locations. In the 14 years, they have helped thousands of residents find jobs close to home.
“People should be able to work where they live,” Dameron said. “The job fairs help local employers meet face to face with local people.”
Even though Dameron has recently started another business, 909Models.com, his workforce is still small, with just four full-time employees. The employees keep busy all day, and are talented at what they do, freeing them to concentrate on increasing business.
“I hire good people and stay out of their way,” he said. Frank Doughton, an account executive with the Riverside Press-Enterprise, nominated Dameron for this award.
“Carl has done so much, with his agency, the job fairs, starting 909Models.com and his agency,” Doughton said. “He has been out there, taking the risks, and I just think it’s time he got some recognition.”
Michael Stull, director of the Inland Center for Entrepreneurship, started this recognition program soon after coming to CSUSB in 2002. His university began the program with assistance from the Press-Enterprise, which continues to be a co-sponsor. Other sponsors this year include Arrowhead Credit Union, Citizens Business Bank, Citibank, Inland Empire National Bank, Loma Linda University Medical Center, Varner Saleson and Brandt LLP, Soren McAdam Christenson LLP, Family Business Partnership, Greater Riverside Chambers of Commerce, Glencrest Investment Advisors, the Riverside Convention Center, Wilkin Guge Marketing, KVCR, KTIE, and Milestone Media.
Stull said this program not only promotes awareness of the Center for Entrepreneurship but also provides role models to CSUSB students interested in starting their businesses.
“Students need to know about the great things people are doing right here,” he said.
The deadline to nominate an entrepreneur is Aug. 15. To do so, go to www.inlandspiritawards.com
For more information, call Stull at (909)) 537-3708
