Bath tubs and showers at Arboleda are very accessible with built in shower seats, several handrails and adjustable shower heads to aid seniors in comfort and necessity.
(La Puente, Calif.) Resident Manager Selina R. Chavira can’t wait to meet all her new neighbors and begin creating a community where seniors can live their best lives when the Arboleda Senior Apartments open this summer in La Puente.
“I have a real heart for seniors,” she said. “I was very close to my grandparents, and they were very special to me. I want to create a very special place where seniors can be healthy, happy and safe.”
The Arboleda Senior Apartments feature a mix of one- and two-bedroom apartments for seniors 62 and better. The 74-unit apartment community includes a large community room, fitness center, computer center, and library. Other senior-friendly amenities include an interior mail room, laundry room on each floor, corridors with secure handrails and two elevators.
The upscale 74-unit Arboleda Senior Apartment community is contracting with EngAGE, a non-profit organization that takes a whole-person approach to community and creative, healthy aging by providing arts, wellness, lifelong learning, community building and intergenerational programs to seniors.
Construction continues at the Arboleda apartments. High quality wood cabinets are installed with not just luxury in mind but practicality. While wood cabinets cost a little more in construction, they last for 30 years noticeably reducing maintenance and repair costs.
EngAGE is an experienced organization that already serves thousands of seniors and families living in affordable senior and multi-generational apartment communities. At Arboleda, programs will be provided on-site for residents at no charge
Programs like these are key to building beneficial community connections, as Chavira knows first-hand.
“One of my grandmothers lived in a senior community for several years, and she was very close to the people who lived there. She went to the jewelry-making classes and enjoyed the birthday celebrations, games and yard sales where seniors made crafts and sold them.
“My grandma loved crocheting beanies for cancer patients and preemies, and they even gave her an award for her work,” Chavira said.
“The Spanish-style buildings are beautiful, the coverings over the windows are really quaint and I like all the iron decorations on the property,” said Selina R. Chavira, resident manager of Arboleda Senior Apartments. “The iron-work designs are very striking.”
“She loved being part of that community. She loved making friends and sharing interesting activities with her neighbors,” Chavira said. “We’re going to do that at Arboleda!”
Selina Chavira is also looking forward to showing off Arboleda Senior Apartments to her parents when they visit in August for a family event.
“My family lived just down the street,” Chavira said. “My parents are very active and they love the area. They love hiking the trails at nearby Schabarum Regional Park.
“They’ll see that the Arboleda Senior Apartments are definitely a central place close to everything seniors need — medical offices, stores to shop, public transportation, a Post Office, pharmacies and restaurants,” she said.
The upscale 74-unit Arboleda Senior Apartment community includes two types of balcony with wrought iron railings, a large community room, fitness center, computer center, and library. Other senior-friendly amenities include an interior mail room, laundry room on each floor, corridors with secure handrails and two large elevators.
For more information on Arboleda Senior Apartments, go to ArboledaSeniorApts.com or call Resident Manager Selina Chavira at (626) 423-6695.
Family members can rest easy and be confident, knowing their parents, grandparents, aunts and uncles are enjoying comfort and good company at Arboleda Senior Apartments.
“It’s really beautiful, with the look of a boutique resort with affordable rents for seniors.” said Kim Pollack, vice president of WSH Management, the manager of Arboleda Senior Apartments
(La Puente, Calif.). Seniors and family members looking for safe, comfortable living for themselves or their loved ones will find what they’re looking for at Arboleda Senior Apartments in La Puente.
The beautiful 74-unit apartment community features energy-efficient kitchens, a large community room, fitness center, computer center, library and more. It’s a great place where seniors 62 and better can call home.
“It’s really beautiful, with the look of a boutique resort with affordable rents for seniors.”
said Kim Pollack, vice president of WSH Management, the manager of Arboleda Senior Apartments.
From the outside, the apartment community evokes California’s classic Mission heritage with Spanish-style architecture, featuring white walls with wrought-iron accents, red tile roofs and a large central courtyard with shade trees and outdoor seating – the perfect place to relax during one of the region’s many beautiful days!
The comfortable one-and two-bedroom apartments each have individual heating and air conditioning units, as well as full-size closets, bathrooms and kitchens. The units and common areas also are spacious, beautifully decorated and handicapped-accessible.
Arboleda residents will enjoy the San Gabriel Valley’s beautiful weather year-round, thanks to terraces on each ground-floor unit and balconies on each second-floor unit.
The senior apartments are also close to medical centers, parks, shopping and dining and many of the services that seniors regularly need and enjoy.
Family members can rest easy and be confident, knowing their parents, grandparents, aunts and uncles are enjoying comfort and good company at Arboleda Senior Apartments
Construction on the Arboleda Senior Apartments is expected to be finished early this summer, and Pollack said residents will start moving in June of 2021.
“Rents range from $845 to $1,267 per month, which was partly funded by state and federal housing funds. The maximum allowable annual income is $47,340 for one person and $54,060 for a two-person household,” Pollack said.
The company already has started a pre-qualification process and is gathering basic information from people interested in making Arboleda Senior Apartments their home.
For more information contact WSH Management at ArboledaSeniorApts.com or by calling (626) 423-6995.
LaSalle Medical Associates, Inc Celebrates 30 years of medical service. Left to right: Anna Canton, Human Resource Manager, Kristina Hlebo, Finance Assistant, Carl Meier, executive vice president, Dr. Albert Arteaga CEO, Alexandra Acosta, Director of Finance and Lizette Noriega, Human Resource Assistant, Kristina Hlebo, Finance Assistant, Alexandra Acosta, Director of Finance and Lizette Noriega, Human Resource Assistant.
(SAN BERNARDINO, Calif.) In June of 1984, a young doctor and his wife, a nurse, opened a family medical practice called LaSalle Medical Associates in Fontana. Their goal: provide affordable health care, with dignity and respect, to all in the Inland Empire at http://knockyourhealth.com/wbv/.
Three decades later, Dr. Albert and Maria Arteaga have gone far beyond making their goal a reality. They are now recognized as one of the leading health care providers in the Inland Empire, if not all of California.
“We have had some markers of success,” Dr. Arteaga says. “We went from two employees – my wife and I – to a fully staffed clinic. We opened more clinics. Then we started our own IPA (independent practice association) to keep up with new demands to make health care more and more efficient. We are making people healthier.”
“It has always been our goal to treat as many patients as we could while giving them the best health care possible,” he said.
Some, who have recognized LaSalle Medical Associates as a leader in health care along with www.motorcyclepundit.com , by giving them awards for their endeavors, include:
The federal Center for Disease Control, which recognized Dr. Arteaga as California’s first Childhood Immunization Champion. This award recognized his efforts in educating the parents of LaSalle’s pediatric patients, and the greater Inland Empire community, of the importance of childhood immunizations
The California Medical Association, which recognized Dr. Arteaga with its Ethnic Physician’s Leadership Award, recognizing his contributions to improving health care in the Latino community
The San Bernardino County Board of Supervisors Resolution Award for outstanding community efforts
The San Bernardino County Medical Society’s Merlin Hendrickson, M.D. Award for Outstanding Contribution to the Community. Dr. Arteaga was recognized for his efforts to provide health services to Inland Empire children.
Inland Empire Health Plan (IEHP), as Riverside and San Bernardino counties’ best health care provider, and for being one of the top enrollers in all of California in the state’s former Healthy Families program
The African American Health Initiative as a model provider in a two-year study of Black health care in San Bernardino County.
Hispanic Lifestyle Magazine, which recognized LaSalle Medical Associates as one of the top 15 Latino-owned businesses in the Inland Empire
“As pediatricians, we strive for 100 percent immunizations of pediatric patients and, while that’s probably a utopian objective, our goal is to get as close as to that 100 percent as we can,’’ says Dr. Albert Arteaga, president and founder of LaSalle Medical Associates, Inc. . “This CDC recognition is the fruit of two to three years of intense labor on part of me and staff.”
Despite all this success, it hasn’t always been an easy path for the Arteagas.
“Life doesn’t always play out as you expect,” Dr. Arteaga said. “That is certainly true in my life as a health care provider. Good intentions require good management. Providing good management has been every bit as challenging as my years in medical school were more than three decades ago!”
One of the biggest changes in health care took place just this year. In 2014, Covered California part of the federal Affordable Health Care Act – which Dr. Arteaga has long been a champion of – came into being.
“Although Covered California does not yet mean everyone has insurance, it does mean that many patients who couldn’t afford health care before now can do so,” Dr. Arteaga said. “Health care is no longer an out-of-reach luxury for those who couldn’t afford insurance, but is a basic right for everyone
Dr. Arteaga has always thought that health care is a basic right, and has operated LaSalle Medical Associates as if that were the case.
Dr. Arteaga targeted his marketing to Latinos and low-income people who were underserved. Providing high quality medical services to underserved populations were crucial to the success of LaSalle Medical Associates. LaSalle Medical Associates later expanded from Fontana to San Bernardino and Hesperia. These communities have many low-income people in need of quality affordable medical services.
He also is Latino, so he easily related to his Latino patients in ways they appreciated. They told friends and family about La Salle Medical Associates, which caused his popularity in the Inland Empire’s Latino culture to swell.
Dr. Arteaga has always believed that his key to business success was finding a way to get paid for their services, instead of telling patients they had to figure that out on their own before seeing him. For most of LaSalle’s history, that business model meant LaSalle employees educated patients about their health care insurance options.
Most patients LaSalle saw over the years qualified for either Medi-Cal or Healthy Families. The latter, which like Medi-Cal was run by the state of California, offered low to moderate-income parents who didn’t qualify for Medi-Cal a subsidy for the health care of their children from birth to age 19.
Things have changed in the last two years. In 2013, California got a head start on the Affordable Care Act; they created Covered California and merged Healthy Families and Medi-Cal together.
In 2014, one of the key Covered California’s requirements is everyone must have health insurance or pay a penalty. This means, many patients applied and signed up for Covered California, Medi-Cal or other insurance first, and then choose or are assigned to LaSalle Medical Associates.
Consequently, rather than informing new patients of their insurance options, LaSalle Medical Associates employees now more likely are helping the patients understand how their health insurance system works.
Dr. Arteaga acknowledges the Covered California has brought changes some people will take a while to get accustomed to. One of these is a concept called managed care.
“The structure of the Covered California means many people, both those who had some other type of insurance and those who were uninsured, are now in managed care for the first time,” he said.
Managed care is called this because it requires a doctor, such as one of the physicians in LaSalle Medical Associates, to coordinate patients’ health care services. These primary care doctors have a general, family or pediatric practice, and will treat patients for many of their symptoms, but will refer the patients to specialists when more expertise is needed.
Managed care has been around since the 1990s, Dr. Arteaga said, but it has become more popular. It’s usually more cost-efficient to have managed care, he explained, people choose to buy managed care for its lower premiums.
Medi-Cal has used managed care for nearly two decades. Meanwhile, LaSalle Medical Associates, since the beginning, has accepted Medi-Cal when many doctors would not, and now has a reputation among those familiar with Medi-Cal for providing quality services, no matter how payment is provided.
Even though there wasn’t “managed care,” as it now known when Dr. Arteaga started his practice, even back then he was in favor of patients developing close relationships with one family doctor.
“Thirty years ago I wanted to see all the patients, and manage their health care. That has not changed, but I have learned that in order to do so, a physician must take a leadership role. Otherwise, many patients will seek or demand services that are redundant or not needed. Our goal is to make people healthier.”
Maria and Dr. Albert Arteaga. The California Medical Association awarded Abert Arteaga the “Ethnic Physician’s Leadership Award,” recognizing his contributions to medical care in the Latino community.
Dr. Arteaga sees the physician as an advocate for the patient, one who will make sure patients get the services they truly need. Sometimes, just as some patients will push for more health care than is necessary, some insurance companies will resist paying for what a doctor recommends, but that is not the intent of managed care.
“I want the patient, the doctor and the insurance company to develop a positive team, Dr. Arteaga said. “There may be opposition, but that should not stop any of us in trying to make quality health care succeed.”
Besides managed care and its great expansion through the Affordable Care Act, another large change in the health care industry over the last three decades has been more careful monitoring of expenses by insurance companies.
Now, it is better for a medical group like LaSalle Medical Associates to band with even more doctors, so they can take advantage of economies of scale, and provide health care more cost-efficiently.
This is why LaSalle Medical Associates formed an Independent Practice Association (IPA) in 1995, and has grown it to the point it now serves more than 600 medical clinics serving more than 170,000 patients each year in nine California counties.
LaSalle oversees administrative functions of all these medical clinics, although they are owned and manage their patients’ health care separately.
Another move to make health care more efficient, in many ways, is one that LaSalle Medical Associates only recently transitioned to. It now is keeping track of patients’ charts with electronic records, ridding itself of the wall full of patients’ medical records that once were a hallmark of many medical clinics.
“Electronic records make it easier to share patients’ records among a team of doctors who treat one patient, which results in better health care” Dr. Arteaga said. “It is also easier to keep patients’ records confidential this way.”
One other significant change over the last 30 years has been that most patients are more involved in their health care now than they were in 1984.
“They ask more questions now. Because of the Internet, and because people talk more about health care with their friends, patients now have more information. Not all of the information out there is correct, so this means a doctor helps the patient sort the good from the bad, and develop a treatment plan that works. This is another reason why the managed care approach is necessary.”
One thing Dr. Arteaga has learned during his three decades of medical practice is that change can be good. In fact, one thing he loves about being the CEO of LaSalle Medical Associates is that he gets to lead other health care professionals through the changes their industry faces.
“I love being collegial, and helping other doctors learn,” he said. “When they resist change, it is going to be more difficult for them. They should not expect to practice medicine as it was done 30 years ago, or even 10 years ago.”
LaSalle’s clinics are located at 17577 Arrow Blvd. in Fontana phone (909) 823-4454, 16455 Main St. in Hesperia phone (760) 947-2161, and 1505 West 17th St. phone (760) 947-2161 and 565 N. Mt. Vernon Ave. phone (909) 884-9091 in San Bernardino.
For more information about LaSalle Medical Associates, call (909) 890-0407 or go on line to LaSalleMedical.com.
About LaSalle Medical Associates
LaSalle Medical Associates, Inc., operates four clinics employing more than 120 dedicated healthcare professionals, treating children, adults, and seniors in San Bernardino County. LaSalle’s patients are primarily served by Medi-Cal and they also accept IEHP, Molina, Blue Cross, Blue Shield, Care 1st, and Health Net and Medicare by Easy Choice Health Plan, Molina and Care1st Health Plans.
LaSalle’s clinics are located at 17577 Arrow Blvd. in Fontana phone (909) 823-4454, 16455 Main St. in Hesperia phone (760) 947-2161, and 1505 West 17th St. phone (760) 947-2161 and 565 N. Mt. Vernon Ave. phone (909) 884-9091 in San Bernardino.
LaSalle Medical Associates, Inc., is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patience care with more than 170,000 patient visits per year in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin and Tulare Counties.
LaSalle’s IPA members in the Inland Empire include: LaSalle Medical Associates, Banning Medical Group and San Bernardino Urological Associates. Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redland Community Hospital, Loma Linda University Medical Center, Corona Regional Medical Center, Riverside County Medical Center, Parkview Community Hospital, Kaiser Moreno Valley, Kaiser Fontana and Kaiser Riverside.
LaSalle Medical Associates cure for Plantar Fasciitis , Inc Celebrates 30 years of medical service with the corporate management team. Left to right: Anna Canton, Human Resource Manager; Kristina Hlebo, Finance Assistant,;Carl Meier, executive vice president; Dr. Albert Arteaga CEO; Alexandra Acosta, Director of Finance and Lizette Noriega, Human Resource Assistant. Alexandra Acosta, Director of Finance and Lizette Noriega, Human Resource Assistant
(SAN BERNARDINO, Calif.) In June of 1984, a young doctor and his wife, a nurse, opened a family medical practice called LaSalle Medical Associates in Fontana. Their goal: provide affordable health care, with dignity and respect, to all in the Inland Empire.
Three decades later, Dr. Albert and Maria Arteaga have gone far beyond making their goal a reality. They are now recognized as one of the leading health care providers in the Inland Empire, if not all of California.
“We have had some markers of success,” Dr. Arteaga says. “We went from two employees – my wife and I – to a fully staffed clinic. We opened more clinics. Then we started our own IPA (independent practice association) to keep up with new demands to make health care more and more efficient.”
“It has always been our goal to treat as many patients as we could while giving them the best health care possible,” he said.
Some, who have recognized LaSalle Medical Associates as a leader in health care, by giving them awards for their endeavors, include:
The federal Center for Disease Control, which recognized Dr. Arteaga as California’s first Childhood Immunization Champion. This award recognized his efforts in educating the parents of LaSalle’s pediatric patients, and the greater Inland Empire community, of the importance of childhood immunizations
The California Medical Association, which recognized Dr. Arteaga with its Ethnic Physician’s Leadership Award, recognizing his contributions to improving health care in the Latino community
The San Bernardino County Board of Supervisors Resolution Award for outstanding community efforts
The San Bernardino County Medical Society’s Merlin Hendrickson, M.D. Award for Outstanding Contribution to the Community. Dr. Arteaga was recognized for his efforts to provide health services to Inland Empire children.
Maria and Dr. Albert Arteaga. The California Medical Association awarded Abert Arteaga the “Ethnic Physician’s Leadership Award,” recognizing his contributions to medical care in the Latino community.
Inland Empire Health Plan (IEHP), as Riverside and San Bernardino counties’ best health care provider, and for being one of the top enrollers in all of California in the state’s former Healthy Families program
The African American Health Initiative as a model provider in a two-year study of Black health care in San Bernardino County.
Hispanic Lifestyle Magazine, which recognized LaSalle Medical Associates as one of the top 15 Latino-owned businesses in the Inland Empire
Despite all this success, it hasn’t always been an easy path for the Arteagas.
“Life doesn’t always play out as you expect,” Dr. Arteaga said. “That is certainly true in my life as a health care provider. Good intentions require good management. Providing good management has been every bit as challenging as my years in medical school were more than three decades ago!”
One of the biggest changes in health care took place just this year. In 2014, Covered California part of the federal Affordable Health Care Act – which Dr. Arteaga has long been a champion of – came into being.
“Although Covered California does not yet mean everyone has insurance, it does mean that many patients who couldn’t afford health care before now can do so,” Dr. Arteaga said. “Health care is no longer an out-of-reach luxury for those who couldn’t afford insurance, but is a basic right for everyone
Dr. Arteaga has always thought that health care is a basic right, and has operated LaSalle Medical Associates as if that were the case.
Dr. Arteaga targeted his marketing to Latinos and low-income people who were underserved. Providing high quality medical services to underserved populations were crucial to the success of LaSalle Medical Associates. They later expanded from Fontana to San Bernardino and Hesperia. These communities have many low-income people in need of quality affordable medical services.
He also is Latino, so he easily related to his Latino patients in ways they appreciated. They told friends and family about LaSalle Medical Associates, which caused his popularity in the Inland Empire’s Latino culture to swell.
RN Maria and Dr. Albert Arteaga partners in healthcare and family Ce;berate 30 years of Making People Healthier in California.
Dr. Arteaga has always believed that his key to business success was finding a way to get paid for their services, instead of telling patients they had to figure that out on their own before seeing him. For most of LaSalle’s history, that business model meant LaSalle employees educated patients about their health care insurance options.
Most patients LaSalle saw over the years qualified for either Medi-Cal or Healthy Families. The latter, which like Medi-Cal was run by the state of California, offered low to moderate-income parents who didn’t qualify for Medi-Cal a subsidy for the health care of their children from birth to age 19.
Many uninsured families with children under 19 can get help through the Healthy Families program; help is also available to some children and adults through Medi-Cal. For those who don’t qualify for these programs, the Affordable Health Care Act of 2010 provides additional options. Photo by: Albert Ateaga
Things have changed in the last two years. In 2013, California got a head start on the Affordable Care Act; they created Covered California and merged Healthy Families and Medi-Cal together.
In 2014, one of the key Covered California’s requirements is everyone must have health insurance or pay a penalty. This means, many patients applied and signed up for Covered California, Medi-Cal or other insurance first, and then choose or are assigned to LaSalle Medical Associates.
Consequently, rather than informing new patients of their insurance options, LaSalle Medical Associates employees now more likely are helping the patients understand how their health insurance system works.
Dr. Arteaga acknowledges the Covered California has brought changes some people will take a while to get accustomed to. One of these is a concept called managed care.
“The structure of the Covered California means many people, both those who had some other type of insurance and those who were uninsured, are now in managed care for the first time,” he said. Managed care is called this because it requires a doctor, such as one of the physicians in LaSalle Medical Associates, to coordinate patients’ health care services. These primary care doctors have a general, family or pediatric practice, and will treat patients for many of their symptoms, but will refer the patients to specialists when more expertise is needed.
Managed care has been around since the 1990s, Dr. Arteaga said, but it has become more popular. It’s usually more cost-efficient to have managed care, he explained, people choose to buy managed care for its lower premiums.
Medi-Cal has used managed care for nearly two decades. Meanwhile, LaSalle Medical Associates, since the beginning, has accepted Medi-Cal when many doctors would not, and now has a reputation among those familiar with Medi-Cal for providing quality services, no matter how payment is provided.
Even though there wasn’t “managed care,” as it now known when Dr. Arteaga started his practice, even back then he was in favor of patients developing close relationships with one family doctor.
“Thirty years ago I wanted to see all the patients, and manage their health care. That has not changed, but I have learned that in order to do so, a physician must take a leadership role. Otherwise, many patients will seek or demand services that are redundant or not needed.”
Dr. Arteaga sees the physician as an advocate for the patient, one who will make sure patients get the services they truly need. Sometimes, just as some patients will push for more health care than is necessary, some insurance companies will resist paying for what a doctor recommends, but that is not the intent of managed care.
“I want the patient, the doctor and the insurance company to develop a positive team, Dr. Arteaga said. “There may be opposition, but that should not stop any of us in trying to make quality health care succeed.”
Besides managed care and its great expansion through the Affordable Care Act, another large change in the health care industry over the last three decades has been more careful monitoring of expenses by insurance companies.
Now, it is better for a medical group like LaSalle Medical Associates to band with even more doctors, so they can take advantage of economies of scale, and provide health care more cost-efficiently.
This is why LaSalle Medical Associates formed an Independent Practice Association (IPA) in 1995, and has grown it to the point it now serves more than 600 medical clinics serving more than 170,000 patients each year in nine California counties.
LaSalle oversees administrative functions of all these medical clinics, although they are owned and manage their patients’ health care separately.
Another move to make health care more efficient, in many ways, is one that LaSalle Medical Associates only recently transitioned to. It now is keeping track of patients’ charts with electronic medical records, ridding itself of the wall full of patients’ medical records that once were a hallmark of many medical clinics.
“Electronic medical records make it easier to share patients’ records among a team of doctors who treat one patient, which results in better health care” Dr. Arteaga said. “It is also easier to keep patients’ records confidential this way.”
One other significant change over the last 30 years has been that most patients are more involved in their health care now than they were in 1984.
“They ask more questions now. Because of the Internet, and because people talk more about health care with their friends, patients now have more information. Not all of the information out there is correct, so this means a doctor helps the patient sort the good from the bad, and develop a treatment plan that works. This is another reason why the managed care approach is necessary.”
“As pediatricians, we strive for 100 percent immunizations of pediatric patients and, while that’s probably a utopian objective, our goal is to get as close as to that 100 percent as we can,’’ says Dr. Albert Arteaga, president and founder of LaSalle Medical Associates, Inc. . “This CDC recognition is the fruit of two to three years of intense labor on part of me and staff.”
One thing Dr. Arteaga has learned during his three decades of medical practice is that change can be good. In fact, one thing he loves about being the CEO of LaSalle Medical Associates is that he gets to lead other health care professionals through the changes their industry faces.
“I love being collegial, and helping other doctors learn,” he said. “When they resist change, it is going to be more difficult for them. They should not expect to practice medicine as it was done 30 years ago, or even 10 years ago.”
On the first day, owner Dr. Albert Arteaga and his wife Maria then employed as his nurse and still his chief assistant saw two patients at their clinic in Fontana. Today, LaSalle Medical Associates has grown to four clinics and 120 employees, and an Independent Practice Association (IPA) serving more than 1,900 doctors.
In the end is true LaSalle Medical Associates has spent Three Decades Making People Healthier.
For more information about LaSalle Medical Associates, call (909) 890-0407 or go on line to LaSalleMedical.com.
About LaSalle Medical Associates
LaSalle Medical Associates, Inc., operates four clinics employing more than 120 dedicated healthcare professionals, treating children, adults, and seniors in San Bernardino County. LaSalle’s patients are primarily served by Medi-Cal and they also accept IEHP, Molina, Blue Cross, Blue Shield, Care 1st, and Health Net and Medicare by Easy Choice Health Plan, Molina and Care1st Health Plans. LaSalle’s clinics are located at 17577 Arrow Blvd. in Fontana, 16455 Main St. in Hesperia and1505 West 17th St. and 565 N. Mt. Vernon Ave. in San Bernardino.
LaSalle Medical Associates, Inc., is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patience care with more than 170,000 patient visits per year in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin and Tulare Counties.
LaSalle’s IPA members in the Inland Empire include: LaSalle Medical Associates, Banning Medical Group and San Bernardino Urological Associates. Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redland Community Hospital, Loma Linda University Medical Center, Corona Regional Medical Center, Riverside County Medical Center, Parkview Community Hospital, Kaiser Moreno Valley, Kaiser Fontana and Kaiser Riverside.
Dr. Albert Arteaga, and wife Maria, receiving an award from the San Bernardino County Medical Society for outstanding contributions to the community. photo by Carl Dameron
(Ontario, CA) Hispanic Lifestyle recently named LaSalle Medical Associates, Inc. as a leading Latino Owned Business that has survived and thrived during the economic downturn.
“Hispanic Lifestyle is pleased to recognize LaSalle Medical Associates as a business that not only survived the economic downturn but thrived,” said Richard Sandoval, president of Hispanic Lifestyle.
“We are seeing the results of seven years of hard work coming to fruition,’’ says LaSalle founder and President Dr. Albert Arteaga, on his honor from Hispanic Lifestyle. “To me, as a Hispanic, this is like the Good Housekeeping seal of approval. On an emotional level, it’s like winning the battle of Cinco de Mayo, Bunker Hill and the World Cup at the last minute.”
Since 2007, LaSalle has expanded its Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to more than 170,000 residents of Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin, Stanislaus and Tulare Counties.
LaSalle’s IPA members in the Inland Empire include: LaSalle Medical Associates, Arrowhead Orthopedics, Arther Medical Group, Rancho Medical Group, Rancho Paseo Medical Group, Alessandro Medical Group, Banning Medical Group, and San Bernardino Urological Associates. Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redlands Community Hospital, Loma Linda University Medical Center, Corona Regional Medical Center, Riverside County Medical Center, and Parkview Community Hospital.
LaSalle Medical Associates, Inc., owns four clinics employing more than 120 dedicated healthcare professionals, treating about 40,000 children, adults, and seniors in San Bernardino County.
LaSalle’s patients are primarily served by Medi-Cal and the insurance companies participating in Covered California, which is a program offering a state subsidy to middle class families for the health care coverage required by the Affordable Care Act. LaSalle also accepts private insurance policies offered by IEHP, Molina, Blue Cross, Blue Shield, compare motor trade insurance Care 1st, and Health Net and Medicare by Easy Choice Health Plan, Molina and Care1st Health Plans.
Find a LaSalle clinic in Fontana at 17577 Arrow Blvd., in Hesperia at16455 Main St. and in San Bernardino at 1505 West 17th St. or 565 N. Mt. Vernon Ave.
Dr. Albert Arteaga and wife Maria will be recognized for their achievements as part of
Hispanic Lifestyle’s Business Expo and Conference luncheon on Wednesday, August 6, 2014 at the Ontario Airport Hotel in Ontario, California at 11:30 am. The conference runs from 8:30 a.m. to 2:00 p.m.
The all day conference and expo features presentations by Latino/Latinas Executives of Influence, a panel discussion on business matchmaking. The conference will be captured for distribution for Southern California PBS television stations and the Hispanic Network website.
“The awardees were compiled from audience nominations and business profiles that have been featured on Hispanic Lifestyle,” said Richard Sandoval, producer of Hispanic Lifestyle.
For more information on LaSalle Medical Associates call (909) 890-0407.
About LaSalle Medical Associates LaSalle Medical Associates, Inc., operates four clinics employing more than 120 dedicated healthcare professionals, treating children, adults, and seniors in San Bernardino County. LaSalle’s patients are primarily served by Medi-Cal and the insurance companies participating in Covered California, and they also accept Blue Cross, Blue Shield, Care 1st, Health Net. LaSalle’s clinics are at 17577 Arrow Blvd. in Fontana, 16455 Main St. in Hesperia and 1505 West 17th St. and 565 N. Mt. Vernon Ave. in San Bernardino.
LaSalle Medical Associates, Inc., is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patience care with more than 170,000 patient visits per year in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin and Tulare Counties.
LaSalle’s IPA members in the Inland Empire include: LaSalle Medical Associates, Arrowhead Orthopedics, Arther Medical Group, Rancho Medical Group,
Rancho Paseo Medical Group, Alessandro Medical Group Banning Medical Group, and San Bernardino Urological Associates. Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redland Community Hospital, Loma Linda University Medical Center, Corona Regional Medical Center, Riverside County Medical Center, Parkview Community Hospital.
during a back-to-school shopping spree Target and the Salvation Army sponsored for needy children throughout the United States. Photo by Chris Sloan” width=”455″ height=”683″ /> New clothes and a pair of new shoes at workbootsnerd.com are part of going back to school, but so are physicals and immunizations. Free immunizations are available at LaSalle Medical Associates clinics in Fontana, Hesperia and Fontana. Photo by Chris Sloan
(San Bernardino, Calif.) – For many students, seeing the doctor for their annual physical is a requirement at the start of a new school year.
While in the past, some families couldn’t afford school physicals because they lacked health insurance, California Care and California Covered in most cases allows health care providers to offer preventive care at no cost, even when patients have health insurance policies that usually require co-pays.
“Annual physicals are a good idea for everyone,” said Dr. Albert Arteaga, president of LaSalle Medical Associates, In some cases, the schools your children attend will require them.”
“Physicals are required when a child enters school in California, most commonly kindergarten,” said Dr. Albert Arteaga, founder and president of LaSalle Medical Associates, Inc. “If a middle school, high school, college or university student plans to play sports, all schools will require them to obtain a physical at the beginning of the season. Many college and university students often need back-to-school physicals as a condition of living on campus.”
School Physicals and Immunizations are generally FREE with California Care health insurance membership.
Physicals for children typically include making sure they have reached adequate height and weight for their age. Doctors also make sure children are up-to-date on the immunizations needed for their age.
Young children also are evaluated to make sure they can perform certain tasks. For instance a child entering kindergarten should be able to play well with other children, state his or her first and last name, color with crayons and dress him or herself.
Kindergarteners who are not able to do these things may have developmental delays that will cause them to need extra help throughout their education, and may also have medical conditions that need close monitoring by a doctor.
As with adults, physicals also are a time to check overall health, by checking blood pressure, hearing and vision. Doctors also may order blood tests to check for anemia, and a urinalysis to check for infections and diseases such as diabetes.
“All of these things we check for in a physical are what’s known as preventive health care,” Dr. Arteaga said. “We want to make sure we catch things as early as we can so that we can start interventions before they cause serious health problems.”
“Thankfully, now that almost all families have health insurance, these interventions will not be an expensive burden on them. With insurance, they may have to pay a small deductible or copay for treatment, but not the hundreds or thousands it would cost without.”
Most K-12 students in San Bernardino County begin school in August, as do many colleges. Parents of any students needing a mandatory back-to-school physical to start school before Labor Day should schedule an appointment with their doctor immediately. Athletes, and anyone who starts school in September should not wait much longer.
“It is important not to wait until the last minute,” Dr. Arteaga said. “Summer is our busy season, and some doctors won’t be able to see you right away and we do accept patents with out an appointment. “
To make an appointment, or for more information about LaSalle Medical Associates, call the LaSalle clinics nearest you; Fontana 17577 Arrow Blvd. in phone (909) 823-4454, in Hesperia 16455 Main St. phone (760) 947-2161, and in San Bernardino 1505 West 17th St. phone (760) 947-2161 and 565 N. Mt. Vernon Ave. phone (909) 884-9091 .
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About LaSalle Medical Associates
LaSalle Medical Associates, Inc., operates four clinics employing more than 120 dedicated healthcare professionals, treating children, adults, and seniors in San Bernardino County. LaSalle’s patients are primarily served by Medi-Cal and they also accept Blue Cross, Blue Shield, Molina, Care 1st, Health Net and Inland Empire Health Plan (IEHP). LaSalle’s clinics are at 17577 Arrow Blvd. in Fontana, 16455 Main St. in Hesperia and1505 West 17th St. and 565 N. Mt. Vernon Ave. in San Bernardino.
LaSalle Medical Associates, Inc., is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patience care with more than 150,000 patient visits per year in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin and Tulare Counties.
LaSalle’s IPA members in the Inland Empire include: LaSalle Medical Associates, Banning Medical Group and San Bernardino Urological Associates. Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redland Community Hospital, Loma Linda University Medical Center, Corona Regional Medical Center, Riverside County Medical Center, Parkview Community Hospital, Kaiser Moreno Valley, Kaiser Fontana and Kaiser Riverside.
(San Bernardino, CA) “We are all products. Remember that. As an advertising and public relations creative director, my product is problem solving, knowledge and creativity,” said Carl M. Dameron creative director and founder of Dameron Communications.
“I am going to tell you how to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community and entice the market to buy more of your products, goods and/or services,” said Dameron.
This series has been going for several weeks. Go to the website for the entire backlog at
at DameronCommunications.com/blog
This January 2012 ad uses the campaign theme for the Magnolia at Highland – “Affordable Luxury”. We also target seniors by saying, “For ages 62 and better”. The campaign was very successful. The senior apartments have 100+ person waiting list.
Ad development
This is where your research bears fruit. Take the information obtained through your research that tells you who your customer is, what they like, and what they like about your products and services to develop a campaign theme to reach your target market.
This theme must translate well into print, radio, television, your website, billboards, Email, social networks, and direct mail to grab the target’s attention and leave the right impression. If you need help to develop your ads use: and ad agency, freelance artists, university students or talk to your newspaper or radio representative.
You can also call Dameron Communications to help you develop your plan.
Campaign goal
We know the goal is to increase sales and profit:
But of what product ? You want to include all of them but really pick one.
Of what service? Again I know, you want to include all of them, but again pick one.
Where is it? Where are your locations or do you come to me?
When do customers want to buy your stuff? — Winter, spring, summer or fall?
Start by reviewing your sales and promote your most popular product or the thing you are known for.
80 percent of your business comes from 20 percent of your customers. Define who the 20 percent are, what they want and create your campaign to go after more people like them!
For Argosy University they are highly recognized for their Postgraduate degrees in Psychology, Education and Business, that’s their 20 percent. So our goal was to increase enrollment in those programs. They also have bachelors degree completion programs and other offerings.
Slogans – “Campaigns that work!” That’s the Dameron Communications slogan
How do you start? Try creating a quick five-second description of what you do that makes your customer feel better good about buying your product. Then massage it into a slogan.
Here are some examples.
For SpeakerCraft we created the slogan “The Art of Sound”. They sell speakers and high-end stereo equipment. Not just things to make music, but things to make music sound exceptionally great.
For the San Bernardino County Department of Public Health AIDS program the slogan was “Know your Status”. We show multiethnic real people and ask the question: “Are you HIV Positive of Negative?”
Are you HIV Positive of Negative? Do you know? You should know. Take control. Get checked for free at the San Bernardino County Health Department.
For The Magnolia at Highland the slogan is “Affordable Luxury”. This project is a low income senior citizen complex, however it is designed and built like a luxury resort. So we sold it that way. We used the images reserved for luxury spas and luxury resorts, people in the pool, the cabañas and the beautiful entry. Instead of 62 and older we came up with 62 and Better.
The Magnolia at Highland Senior Citizen Apartments’ Grand Opening invitation created for Western Seniors Housing. It clearly shows the luxury features available in the Senior Apartments.
For Argosy University it’s “Education that Works.” This slogan has multiple meanings. Not only does the education help you be a better person, but the reason many people get a post-graduate degree is to get a better job and make more money, so having a degree from Argosy helps to get you more work. The other issue with Universities new to the area is the question of trust. We included the line “quality Education for over 30 years in Psychology, Education and Business” to demonstrate that Argosy was not a new University, just new to the area. This line is to solidify the brand and increase trust. The campaign increase enrollment 450 percent and made the campus the fastest growing start up the history of 22 campus system.
Yes, it does sound like our slogan. Argosy abandoned it and so we picked it up. Waste not, want not.
“Education That Works” was the slogan we created for Argosy University. This is the billboard we created, we also created newspaper ads, plus magazine and radio commercials.
Good luck, and remember the target for your slogan is your customers, not you!
To Be Effective In Advertising, Plan And Be Consistent.
Display your slogan everywhere. This is the email signature for Dameron Communications
Read more
For a free one-hour consultation call Carl M. Dameron at (909) 534-9500.
For a free copy of “Effective Advertising & Public Relations” click here to download: DC-701 Effective advertising-legal 51211.
Effective Advertising & Public Relation prints on legal paper
LaSalle Medical Associates celebrates 29 years of service with 160,000 patients
(SAN BERNARDINO, Calif.) In June 1984 Dr. Albert Arteaga and Maria his wife, a nurse started their medical practice not just to heal the sick and injured, but to change patients’ perception of “going to the doctor.”
Dr. Arteaga explains, “I want everyone to feel that going to the doctor is no more intimidating than going to the grocery store.”
The Arteaga’s also built their practice on the belief that “everyone deserves high quality health care”. Everyone also deserves to be treated by their doctor with “dignity and respect regardless of ethnicity or income”.
That philosophy has been successful. On the first day of his practice Dr. Albert Arteaga and Maria saw two patients at their clinic at 17577 Arrow Boulevard in Fontana. Now LaSalle Medical Associates cares for 160,000 patients across nine counties in California.
Success came quickly as word spread of caring doctors that also accepted Medi-Cal and affordable cash payments.
By 1992 the Fontana location grew and LaSalle had added clinics in Hesperia and two in San Bernardino
On the first day, owner Dr. Albert Arteaga and his wife Maria then employed as his nurse and still his chief assistant saw two patients at their clinic in Fontana. Today, LaSalle Medical Associates has grown to four clinics and 120 employees, and an Independent Practice Association (IPA) serving more than 1,900 doctors.
To run the growing business the Arteaga’s opened a corporate office in San Bernardino at 685 Carnegie Drive, Suite 230.
The Arteaga’s started an Independent Practice Association or IPA in 1995 in response to changes in health care created by government and insurance companies. The insurance companies prefer to negotiate for health care services and compensation with groups of physicians rather than individual doctors.
LaSalle Medical Associates accepted the challenge and has grown to a network of 1,900 independently contracted doctors, hospitals and clinics, delivering high quality patient care. Now LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in California.
LaSalle has a team of 120 healthcare professionals at LaSalle’s four clinics in San Bernardino County. Through its IPA 1,900 independently contracted doctors, hospitals and clinics, deliver high quality patient care in Riverside, San Bernardino, Los Angeles, Stanislaus, Fresno, Kings, Tulare, San Joaquin and Madera counties.
“I think 29 years shows we have been doing good things for our patients and employees and we have been doing it for a long time,” Dr. Arteaga said. He added, “It proves two things. Number One, we are honest. Number two we are reliable. We aren’t here today and gone tomorrow. In the medical field, being solid means being reputable and reliable.”
In 29 years of business the Arteaga’s have seen good times and bad, recession and boom, and several business challenges. Through it all Dr. Arteaga has strived not only to be a great physician, but also a good businessman.
“Treating patients with dignity and respect is not only the right thing to do, it is also a good business practice, it has built us a solid, loyal patient base,” said Dr. Arteaga.
Those patents in turn recommended LaSalle Medical Associates to their friends and family. Some of who now have chosen LaSalle for their health care needs for three generations.
“It’s not usual for us to see the second generation of children we started treated 29 years ago,” said Maria Arteaga. “We are honored to be trusted with the lives of our patients and their children.”
The LaSalle Medical Associates Healthcare team gave more than 10,000 flu vaccines last year. LaSalle is getting ready for this years flu season. Left to right: Dr. Joseph V. Selvarj, Dr. Albert Arteaga, Dr. Cheryl Emoto, and Dr. Felix A. Albano.
The new flu season starts September 1, 2013 with flu vaccines available at all LaSalle clinics. LaSalle has the Fluzone High Dose vaccine for seniors, the intradermal flu vaccine is a shot that is injected into the skin instead of the muscle, and nasal flu mists for children and adults. Photo by: Chris Sloan
The Arteaga’s have also focused on keeping expenses low and service quality high. And they have helped many patients who might otherwise struggle to pay for even basic medical care to find insurance that will pay the bill.
Since Dr. Arteaga’s specialty is pediatrics, La Salle Medical Associates initially focused on serving children of the lower income and disabled. Dr. Arteaga quickly realized there were even greater community needs.
With his guidance, LaSalle expanded its service to include family and internal medicine, and obstetrics/gynecology. All stemming from the Arteaga’s “obligation” to “help whenever we can.”
Public and professional recognition has not escaped LaSalle Medical Associates and The Arteaga’s.
In 2012 Dr. Albert Arteaga, became California’s first-ever CDC Childhood Immunization Champion and one of only 39 across the country receiving the prestigious honor.
The California Medical Association awarded him the “Ethnic Physician’s Leadership Award,” recognizing his contributions to medical care in the Latino community. He also was named one of the top 15 Latino-owned businesses in the Inland Empire by Hispanic Lifestyle magazine.
Dr. Arteaga was awarded the San Bernardino County Medical Society’s Merlin Hendrickson M.D. Award for his outstanding contribution to the community.
Inland Empire Health Plan selected LaSalle’s clinics as Riverside and San Bernardino counties’ best healthcare provider, while the African American Health Initiative selected LaSalle as a “model provider” of Black healthcare in San Bernardino County.
The San Bernardino Board of Supervisors has presented Dr. Arteaga a Resolution for his outstanding community efforts, and the Inland Empire Health Plan awarded LaSalle Medical Associates a Proclamation Award in appreciation of outstanding community work and for being the state’s number one enroller of the Healthy Families program, an insurance plan for children of low-to middle-income families.
What does the future hold?
“As a large provider of service to Medi-Cal patients we understand what the state’s implementation of the Affordable Care Act and expansion of Medi-Cal means here in California. A lot of uninsured people with a high demand for service are going to be coming to doctors, clinics and hospitals in 2014. LaSalle is preparing to welcome those one million new low income patients in the nine counties we serve,” said Dr. Arteaga.
He added, “We are recruiting more health care professionals to increase our ability to provide more health care to more patients at the rate Medi-Cal pays”.
LaSalle has also created new partnerships to fund expansion and is contracting with more cost effective service providers with larger service areas for lab work, x-rays, imaging and supplies, and expanded their billing and payment capabilities. More info please visit homeinsurance-companies.com.
Dr. Albert Arteaga. The California Medical Association awarded him the “Ethnic Physician’s Leadership Award,” recognizing his contributions to medical care in the Latino community. He also was named one of the top 15 Latino-owned businesses in the Inland Empire by Hispanic Lifestyle magazine.
For the Arteaga’s success is defined by service to those in need of medical services. By any measure LaSalle Medical Associates patient growth is a testimony to their service to their communities. Not bad for a couple of idealist who wanted not just to heal the sick and injured, but to change patients’ perception of “going to the doctor.”
For more information about LaSalle Medical Associates, call (909) 890-0407 or go on line to LaSalleMedical.com.
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LaSalle-PR-213.4 Anniversary
For More information call
Carl M. Dameron@ (909) 534-9500
“For families with no insurance, LaSalle Medical Associates offers immunizations for free through the California Vaccines for Children program.”
(San Bernardino, Calif.) – August is the month many Inland Empire children head back to school. Many of them, especially in grades 7-12, need to make sure they have all the necessary back-to-school immunizations.
At LaSalle Medical Associates children can get their vaccinations for free, often the same day.
“At LaSalle we know how important childhood immunizations are to parents, schools and children’s health. With most Inland Empire children starting school in only a few weeks, a delay could result in children missing school,” said Dr. Albert Arteaga, president of LaSalle Medical Associates, Inc.
Dr. Arteaga urges parents to schedule appointments for their child’s back-to-school examinations as soon as possible with a letter to all parents served by their four clinics in Fontana, San Bernardino and Hesperia.
“I received a letter from LaSalle reminding me to bring in my children for their annual check ups and immunizations. I called at 8:30 a.m. Monday morning to get an appointment for 2 p.m. the same day,” said Malaika Jacocks. “We lost our shot record and the nurse gave us certified copies for the school – without being asked, she was so nice.”
The California Department of Public Health (CDPH) encourages all parents to have their children immunized. According CDPH:
Children need immunizations (shots) to protect them from certain dangerous childhood diseases. Without immunizations, your child can get these diseases – some of which have no cure.
When you get your children fully immunized, you are giving them the best protection against these diseases. Getting immunized also helps protect your community.
Diseases spread more easily from person to person if people don’t have all their shots.
“Children in families who receive Medi-Cal will not be charged for school vaccines,” Dr. Arteaga said. “And for families with no insurance, we can offer this immunization for free through the California Vaccines for Children program.”
The California Vaccines for Children program is a federally funded program.
The state of California requires that all children in grades 7-12 be immunized against whooping cough, also known as pertussis. Before starting classes, children in these grades must show proof of having been immunized after their 10th birthday.
“Most children are immunized against pertussis before they started kindergarten,” said Dr. Arteaga. “But the immunization weakens over time, so the new law makes sure adolescents are still adequately protected against this disease.”
This state law came after an epidemic of pertussis cases in 2010, affecting more than 9,000 people and causing 10 deaths, including two infants in San Bernardino County. Pertussis epidemics affected many states in 2012 and California rates appear to be higher than usual again in 2013.
Vaccinating older children not only keeps them healthy, but also prevents the disease from spreading from adolescents to infants and preschoolers, who are at greater risk of serious complications.
Children starting kindergarten also need immunizations, including a pertussis, tetanus and diphtheria vaccine designed for young children called DTaP. They also need proof of immunization against measles, mumps, rubella, hepatitis and Varicella (chicken pox.)
“If parents have kept up with their child’s immunizations from birth, only booster immunizations are needed for kindergarteners,” Dr. Arteaga said. “However, if the child is behind on their other required immunizations, they may need several doses of immunizations to get caught up.”
For additional information about LaSalle Medical Associates, call (909) 890-0407.
About LaSalle Medical Associates established in 1984
LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in Riverside and San Bernardino Counties. Medi-Cal and Healthy Families primarily serve LaSalle’s patients. LaSalle also accept Blue Cross, Blue Shield, Molina, Care 1st, Health Net and Inland Empire Health Plan (IEHP).
LaSalle Medical Associates, Inc operates four clinics employing more than 120 dedicated healthcare professionals, treating children, adults and seniors in San Bernardino County. LaSalle’s clinics are located at 17577 Arrow Blvd. in Fontana, 16455 Main St. in Hesperia, 1505 West 17th St. and 565 N. Mt. Vernon Ave. in San Bernardino.
LaSalle Medical Associates, Inc. is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to approximately 160,000 residents in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin and Tulare Counties.
LaSalle’s IPA members in the Inland Empire include: LaSalle Medical Associates, Banning Medical Group and San Bernardino Urological Associates. Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redlands Community Hospital, Loma Linda University Medical Center, Corona Regional Medical Center, Riverside County Medical Center, and Parkview Community Hospital.
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LaSalle-PR-215.3 Annual Shots Kids
For More information callCarl Dameron@ (909) 534-9500
Carl M. Dameron
“There is nothing like being on top of a mountain,’’ she says, about her experience reaching the top of Mount Whitney. “It gives you a very clear perspective. …I believe it is important to stay healthy and remain active. Staying active, spending time with my family and playing outdoors keeps me happy and positive in life.’’
(San Bernardino, CA) Climbing all 14,505 feet to the top of Mount Whitney, takes a lot of planning, preparation, dedication and attention to detail.
These are all traits Dr. Cheryl Emoto, medical director at LaSalle Medical Associates, Inc. showcases daily as she balances her professional career and family life. And, oh-by-the-way, she’s climbed Mount Whitney twice.
“There is nothing like being on top of a mountain,’’ she says, about her experience reaching the top of Mount Whitney. “It gives you a very clear perspective. …I believe it is important to stay healthy and remain active. Staying active, spending time with my family and playing outdoors keeps me happy and positive in life.’’
Much like her drive to climb Mount Whitney and maintain a balanced life, Dr. Emoto’s determination has transformed her into one of LaSalle Medical Associates, Inc. most prized physicians.
“It was natural for Dr. Emoto to become our medical director. She pays attention to detail, which is a must when dealing with audits and in-depth analysis of patient care, and government regulations,’’ says Dr. Albert Arteaga. “Cheryl has a knack for tracking everything.”
Dr. Emoto credits her parents, for instilling in her a good work ethic and the idea of becoming a doctor.
Dr. Emoto says she told her mother one day she wanted to be a nurse. “Her response was, ‘You know you can be a doctor, too,”’ Emoto says.
It was then, Dr. Emoto, who grew up in Michigan, decided she wanted to be a doctor.
In 1980, Dr. Emoto moved to Southern California to attend Loma Linda University School of Medicine in Loma Linda. She completed her residency training at Loma Linda University Medical Center.
“As a doctor in training I noticed that pediatrician seemed so much happier,” said Dr. Emoto. “So I became a pediatrician and I want to keep treating children. Its true doctors that treat children are the happiest doctors.
In 1987, Dr. Emoto joined LaSalle Medical Associates.
“I called Cheryl at home and we talked about what she was doing and what she wanted to do as a doctor,’’ says Dr. Arteaga. “She was adamant that she wanted to deliver high quality healthcare in a respectful environment. She also wanted to work part-time so that she could spend time with her then five-month-old son.”
Dr. Emoto was just what Dr. Arteaga was looking for – a dedicated and caring individual for his Fontana pediatric clinic.
She spent 12 years in LaSalle’s Fontana clinic working and raising a family. Latter she moved to LaSalle’s Hesperia clinic and now she splits her time between Hesperia and the Corporate office s the medical director.
Dr. Emoto is also coordinating efforts to prepare LaSalle for an increased demand in healthcare services once the Patient Protection and Affordable Care Act. The law, also known as ObamaCare, is expected to take full-effect in 2014 and will mandate all U.S. citizens carry health insurance much like drivers have to carry auto insurance.
“Cheryl has found the balance between work and life, and that’s a good balance to have,’’ says Dr. Arteaga. “Not only is she a great role model to our physicians, nurses and healthcare professionals, Cheryl is also proof you can have it all.”
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About LaSalle Medical Associates
LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in Riverside and San Bernardino Counties.
LaSalle Medical Associates, Inc. operates four clinics employing more than 120 dedicated healthcare professionals, treating children, adults and seniors in San Bernardino County. LaSalle’s patients are primarily served by Medi-Cal and Healthy Families. LaSalle also accept Blue Cross, Molina, Care 1st, Health Net and Inland Empire Health Plan (IEHP). LaSalle’s clinics are located at 17577 Arrow Blvd. in Fontana, 16455 Main St. in Hesperia, 1505 West 17th St. and 565 N. Mt. Vernon Ave. in San Bernardino. LaSalle Medical Associates, Inc. is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to more than 190,000 residents in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin, Stanislaus and Tulare Counties.
LaSalle’s IPA members in the Inland Empire include: LaSalle Medical Associates, Banning Medical Group and San Bernardino Urological Associates. Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redland Community Hospital, Loma Linda University Medical Center.
For more Information call
Carl Dameron @ (909) 534-9500
