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    Duane E. Whittington Leaves Beaver Medical Group and Joins LaSalle Medical Associates as New CEO

    Dr. Albert Arteaga, MD, Chairman of LaSalle and Duane E. Whittington new Chief Executive Officer of LaSalle Medical Associates, Inc.

    Dr. Albert Arteaga, MD, Chairman of LaSalle and Duane E. Whittington new Chief Executive Officer of LaSalle Medical Associates, Inc.

    “LaSalle has grown from one patient to more than 350,000,” says Albert Arteaga, MD, Chairman of LaSalle Medical Associates, “and we want to grow more, so we’ve hired a seasoned CEO to help us get to the next level.”

    SAN BERNARDINO, CALIF. – LaSalle Medical Associates has hired Duane E. Whittington as their new Chief Executive Officer. “We conducted a very thorough search,” says Albert Arteaga, MD, Chairman of LaSalle, “and we were pleased to find a highly qualified local candidate with extensive medical practice management experience.”

    During his 15-plus-year tenure as CAO with Beaver Medical Group, he founded EPIC Health Plan and developed it from its birth to maturity. In June 2021 he was promoted to Chief Executive Officer, overseeing a $700 million enterprise serving 110,000 HMO members.

    Whittington, 55, earned his Bachelor of Business Administration degree from York University in Toronto, Ontario, Canada, and his MBA from Pepperdine. After graduating from Pepperdine, he was hired as Executive Director for Pacific Physician Services in Redlands.

    He then served as Regional Vice President for First Physician Care in Atlanta, Georgia, followed by a move back to Southern California as a healthcare and technology consultant with Tustin-based The Capitalist Group, LLC.

    Whittington next returned to Redlands as Chief Operations Officer for Inland Health Organization for six years before joining EPIC Management/Beaver Medical Group, as Senior Vice President, and Chief Administrative Officer, responsible for the Accountable Care Services Division.

    “I was approached about a leadership position at LaSalle, an organization I knew had been providing services for over 30 years in the Inland Empire. Due to a recent change in ownership where I was working at the time, I decided to pursue the opportunity,” says Whittington.

    “I met with Dr. Arteaga, the Founder and President of LaSalle. He shared his vision and goals for LaSalle, building on the rich tradition of providing quality healthcare to families with courtesy and respect. Frankly, I found the opportunity to join a physician-led, community-focused provider group to be compelling.

    “I’m super excited to take this position with a truly unique organization. Dr. Arteaga is a remarkable physician-leader and I am looking forward to helping him grow his organization and take it to the next level,” said Whittington.

    Dr. Arteaga says, “We feel very fortunate to add Duane Whittington to our senior executive team. His extensive experience in the healthcare industry as a chief operating officer and chief executive officer showed he was the right choice, right from day one. We are looking forward to benefitting from his management and leadership experience as we continue to grow.”

    LaSalle Medical Associates serves more than 350,000 patients in their clinics and statewide Independent Physicians Association Group (IPA) who are covered by Medi-Cal, Medicare, and Covered California, as well as those covered by Blue Cross, Blue Shield, Molina, Care 1st, Health Net and Inland Empire Health Plan (IEHP).

    LaSalle staff also help people who come into a clinic without any insurance to become enrolled for a variety of state and federal health coverage.

    For clinic locations and more information about LaSalle Medical Associates, call (909) 890-0407 or go online to LaSalleMedical.com.

    —30—

    B R I E F: 307 Words

    LaSalle Medical Associates Announces a New CEO

     “LaSalle has grown from one patient to more than 350,000,” says Albert Arteaga, MD, Chairman of LaSalle Medical Associates, “and we want to grow more, so we’ve hired a seasoned CEO to help us get to the next level.”

    SAN BERNARDINO, CALIF. – LaSalle Medical Associates has hired Duane E. Whittington as Chief Executive Officer. “We conducted a very thorough search,” says Albert Arteaga, MD, President of LaSalle, “and we found a highly qualified local candidate with extensive medical practice management experience.”

    Whittington, 55, earned his MBA from Pepperdine. After graduating, he served as Executive Director for Pacific Physician Services in Redlands. He went on to serve as a C-suite executive for several healthcare organizations from Redlands to Atlanta, to Tustin, and back again to Redlands in 2000 as COO for Inland Health Organization.

    In 2006 Whittington joined EPIC Management/Beaver Medical Group, as Senior Vice President, and Chief Administrative Officer, responsible for the Accountable Care Services Division. In June 2021 he was promoted to CEO, overseeing a $700 million enterprise serving 110,000 HMO members.

    “With a recent ownership change where I was,” says Whittington, “I started to think about making a change. When I was approached about a leadership role at LaSalle, it turned out the timing was right. Dr. Arteaga shared his goals and intentions and I have to say that I’m super excited to take this position with a truly unique organization. I am looking forward to helping Dr. Arteaga grow his organization and take it to the next level,” said Whittington.

    Dr. Arteaga says, “We feel fortunate to have Duane Whittington on our team. We look forward to benefitting from his management and leadership experience as we continue to grow.”

    For clinic locations and more information about LaSalle Medical Associates, call (909) 890-0407 or go online to LaSalleMedical.com.

    About LaSalle Medical Associates

    LaSalle Medical Associates, Inc. is one of the largest independent and Latino-owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands.

    LaSalle is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals, and clinics, delivering high-quality patient care to over 350,000 patients in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino and Tulare counties.

    LaSalle-PR-343.5 New CEO at LaSalle Medical

    For More Information call

    Dr. Greg Zerovnik @ (909) 730-8428

    or email Greg.Z@DameronCommunications.com

     

    Seniors: Stay in Touch with Your Healthcare Provider

    Dr. Albert Arteaga, president and founder of LaSalle Medical Associates, speaks with Baron Jordan, of San Bernardino, at the LaSalle Medical Associates medical office located in Rialto, Calif. Jordan is talking Dr. Arteaga about his healthcare.

    Dr. Albert Arteaga, president and founder of LaSalle Medical Associates, speaks with Baron Jordan, of San Bernardino, at the LaSalle Medical Associates medical office in Rialto, Calif. Jordan is talking to Dr. Arteaga about his healthcare.

     “Seniors need to have an ongoing relationship with their healthcare provider,” says Dr. Albert Arteaga.

    SAN BERNARDINO, CALIF. According to the Centers for Disease Control and Prevention, the three leading causes of death for people 65 and older are heart disease, cancer, and COVID-19. The CDC also notes that 23.3 percent of seniors are in only fair or poor health.

    Leading negative indicators for poor healthcare outcomes are obesity and hypertension (high blood pressure). For men aged 65 to 74, 41.9 percent are obese, for men 75 or older, it’s 31.8 percent. For women aged 65 to 74, 45.9 percent are obese, for women 75 or older, it’s 36.1 percent.

    Hypertension affects 66.7 percent of men aged 65 to 74 and 81.5 percent of those 75 and older. For women, it’s 74.3 percent of those 65 to 74 and 86.0 percent for those 75 and older.

    These are sobering statistics, and they point out the necessity for seniors to have an ongoing relationship with their healthcare provider. “Conditions like obesity and hypertension can be managed with proper lifestyle changes and medication,” says Dr. Albert Arteaga, President of LaSalle Medical Associates. 

    “Seniors need to have an ongoing relationship with their healthcare provider. We deploy an active outreach program to our senior patients,” says Dr. Arteaga, “and make it a point to contact them when it’s time for a checkup or a follow-up visit to track their compliance with healthcare directives and medications. “Follow up, follow up, follow up is the magic formula. Continuity is King.”

    For those who have reached the age of 65, the average life expectancy for women is an additional 19.7 years, and for men, 17.0 years. But life expectancy itself is not the goal. The aim is for one’s remaining years to be fruitful, free from debilitating diseases, and able to interact with friends and family free of dementia or Alzheimer’s.

    LaSalle Medical Associates has clinics in Fontana, Rialto, Hesperia, Victorville, and two in San Bernardino. The LaSalle healthcare professionals know what senior care requires and they treat all their older patients with respect, regardless of their race or ethnicity.

    Carl Dameron is 64 years old and stays in touch with his doctors. This is a diabetic check up with his PA at Lasalle Medical Clinic's Mt. Vernon Office.

    Carl Dameron is 64 years old and stays in touch with his doctors. This is a diabetic check-up with his PA at Lasalle Medical Clinic’s Mt. Vernon Office.

     “We have only one standard of care for all our patients,” says Arteaga, “and Black, Latino, Asian, Indigenous or white are all welcome and we stand ready to help those who are not covered by their employer, a pension fund or private insurance, enroll in one of the healthcare coverage alternatives.”

     For more information or to make an appointment, call 1-855-349-6019.

     

     

    BRIEF: 265 words

     Seniors: Stay in Touch with Your Healthcare Provider

      “Seniors need to have an ongoing relationship with their healthcare provider,” says Dr. Albert Arteaga.

                                                                                                                         

    SAN BERNARDINO, CALIF. The Centers for Disease Control and Prevention says the three leading causes of death for people 65 and older are heart disease, cancer, and COVID-19. 

    Obesity and hypertension (high blood pressure) contribute to those outcomes. For men 65 to 74, 41.9 percent are obese; for 75+, 31.8 percent. For women 65 to 74, 45.9 percent are obese; for 75+, 36.1 percent.

    Hypertension affects 66.7 percent of men 65 to 74, 81.5 percent of those 75+. For women, it’s 74.3 percent of those 65 to 74, 86.0 percent 75+.

    “Obesity and hypertension can be managed with proper lifestyle changes and medication,” says Dr. Albert Arteaga, President of LaSalle Medical Associates. “Seniors need to have an ongoing relationship with their healthcare provider.

    “We make it a point to contact our senior patients when it’s time for a checkup or a follow-up visit to track their compliance with healthcare directives and medications,” says Dr. Arteaga. “Follow up, follow up, follow up is the magic formula. Continuity is King.”

    For those now 65, the average life expectancy for women is 19.7 years, and for men, 17.0 years. And those extra years need to be fruitful, free from debilitating diseases while interacting normally with friends and family.

    “LaSalle cares, and we stand ready to help those who are not covered by their employer, a pension fund, or private insurance, enroll in one of the healthcare coverage alternatives.”

     

    For more information or to make an appointment, call 1-855-349-6019.

     

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    About LaSalle Medical Associates

    LaSalle Medical Associates, Inc. is one of the largest independent and Latino-owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands. 

     LaSalle is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals, and clinics, delivering high-quality patient care to approximately 365,000 patients in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, and Tulare counties.

     

    LaSalle-PR-340.2 Senior Care

    For More Information call

    Dr. Greg Zerovnik @ (909) 730-8428

    or email Greg.Z@DameronCommunications.com

    FOR IMMEDIATE RELEASE: 423 words

    Type 2 Diabetes Affects Latinos and Blacks More than Whites

    Carl Dameron has a diabetice check up with his PA at Lasalle Medical Clinic's Mt. Vernon Office.

    Carl Dameron has a diabetic check-up with his PA at Lasalle Medical Clinic’s Mt. Vernon Office. Carl and his family of four have been LaSalle patient since 2004.

    We see a lot of Latino and Black people and sad to say, type 2 diabetes and its harmful effects are far too common with us,” said LaSalle Medical Associates CEO Dr. Albert Arteaga.”

    SAN BERNARDINO, CAIF. There is an old saying that “You are what you eat.” And when it comes to what you eat and your chances of contracting type 2 diabetes, this is especially true.

    According to the Food and Drug Administration, “You can inherit a predisposition for diabetes, a disease that disproportionately affects racial and ethnic minorities.” The FDA goes on to note that the death rate for Hispanics from diabetes is “50 percent higher than for non-Hispanic whites.”

    The U.S. Department of Health and Human Services Office of Minority Health research studies spanning the years 2018 and 2019 found that non-Hispanic Blacks were “twice as likely as non-Hispanic whites to die from diabetes” and “2.5 times more likely to be hospitalized with diabetes and associated long-term complications than non-Hispanic whites.”

    San Bernardino County’s population is 55.8 percent Hispanic or Latino and 9.4 percent Black or African American, per the United States Census Bureau’s July 2022 estimates. In Riverside County, the percentages are 51.6 for Hispanics or Latinos and 7.5 for Blacks or African Americans.

    “We see a lot of Latino and Black people,” said LaSalle Medical Associates CEO Dr. Albert Arteaga, “and sad to say, type 2 diabetes and its harmful effects are far too common with us.” Type 2 diabetes is a major health concern for the Inland Empire and LaSalle Medical Associates works hard to address the problem.

    Dr. Arteaga says, “Our physicians make it a point to discuss proper nutrition with patients they see who may be pre-diabetic or who have already been diagnosed with the disease.”

    Several risk factors contribute to this problem and one of those is eating the wrong foods. Latino and African American diets often include fatty pork, foods fried or cooked with lard or unhealthy shortenings and oils, and starchy vegetables like beans, corn, potatoes, chickpeas, and parsnips, not to mention lots of sugary soft drinks and juices.

    Some foods are loaded with refined sugars that few people think as high in sugar, including barbecue sauces, ketchup, baked beans, tomato soups and sauces, canned fruits and vegetables, salad dressings, and Asian-style sauces like Thai sweet chili and teriyaki. These, too, are often part of ethnic minority diets.

    Now that the Covid pandemic has receded, LaSalle’s clinics are reaching out to encourage people to come in for preventive health screenings that include talking about diet and diabetes. “We see a lot of Latino and Black clients and we make sure that they get the facts about how important good nutrition is to their overall health and especially diabetes prevention and treatment,” said Dr. Arteaga.

    “In addition to avoiding the bad foods, we recommend good ones: lean pork, chicken—especially with the skin off and roasted rather than fried, fish, and healthy veggies—spinach, kale, broccoli, beets, carrots, collard greens, cabbage, cucumbers, cauliflower, raw tomatoes, onions, bell peppers, alfalfa sprouts, and garlic,” added Dr. Arteaga.

    Another key factor is consistent management. Diabetes has no cure. Once a person has it, no magic pill or shot will make it go away. “You must stick with your treatment program,” said Dr. Arteaga. “Staying on one’s meds and sticking to a healthy diet is something we constantly remind our adult and pediatric patients to do.”

    LaSalle serves many people who are covered by Medi-Cal and Healthy Families. They also accept patients covered by Blue Cross, Blue Shield, Molina, Care 1st, Health Net, and Inland Empire Health Plan (IEHP). LaSalle knows how to help people who lack insurance enroll in coverage that fits their needs.

    For more information about LaSalle Medical Associates, call (855) 349-6019 or go online to LaSalleMedical.com.

    About LaSalle Medical Associates

    LaSalle Medical Associates, Inc. is one of the largest independent and Latino-owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands.

    LaSalle operates six clinics employing more than 100 dedicated healthcare professionals, treating children, adults, and seniors in San Bernardino and Riverside counties. LaSalle’s patients are primarily served by Medi-Cal and Healthy Families. LaSalle also accepts Blue Cross, Blue Shield, Molina, Care 1st, Health Net, and Inland Empire Health Plan (IEHP) coverage.

    LaSalle is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals, and clinics, delivering high-quality patient care to approximately 365,000 patients in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin, and Tulare counties.

    LaSalle Medical Associates Teams Up with Altura Management Services

    LaSalle Medical Associates CEO Dr. Albert Arteaga

    LaSalle Medical Associates CEO Dr. Albert Arteaga, M.D.

     

    We did a very thorough review and evaluation of several management services organizations, and we believe that Altura will be a great help in freeing us up to spend more time with our patients,” said Dr. Albert Arteaga, CEO of LaSalle Medical Associates.

     

    SAN BERNARDINO, CAIF. On September 1, 2023, LaSalle Medical Associates transitions to a new Management Services Organization (MSO)—Altura Management Services Organization, LLC. MSOs are organizations that provide a variety of administrative functions for Independent Practice Associations on a contract basis.

    Services include such routine but time-consuming tasks as utilization management, claims processing, and provider credentialing.

    “We did a very thorough review and evaluation of several management services organizations, and we believe that Altura will be a great help,” said Dr. Albert Arteaga, CEO of LaSalle Medical Associates.

    Altura’s goal is to continuously enhance the quality of the Independent Practice Association (IPA) services that they provide.  LaSalle’s alliance with Altura is expected to improve the timeliness, accuracy, and quality of claims payments, credentialing, utilization management, reporting, and other services. This will also advance LaSalle’s relationships with health plans and its performance of health plan requirements.

    LaSalle serves many people who are covered by Medi-Cal and Healthy Families. They also accept patients covered by Blue Cross, Blue Shield, Molina, Care 1st, Health Net, and Inland Empire Health Plan (IEHP). LaSalle knows how to help people who lack insurance enroll in coverage that fits their needs.

    For more information about LaSalle Medical Associates, call (909) 890-0407 or go online to LaSalleMedical.com.

     

    About LaSalle Medical Associates

    LaSalle Medical Associates, Inc. is one of the largest independent and Latino-owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands.

    LaSalle is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals, and clinics, delivering high-quality patient care to approximately 365,000 patients in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, and Tulare counties.

     

    Growing Inland Achievement President and CEO, Dr. Carlos Ayala, to Retire

    Growing Inland Achievement President and CEO, Dr. Carlos Ayala, to Retire

    Growing Inland Achievement President and CEO, Dr. Carlos Ayala, Dr. Carlos Ayala speaks at GIA’s annual Toward a Shared Vision Summit.  Photo by Robert A. Whitehead

    Ayala is credited with working with the Network to establish Growing Inland Achievement (GIA), as a 501(c)(3), IRS tax-exempt organization; more than doubling the size of the organization; and bringing more than $20 Million to the region for education.

    INLAND EMPIRE, CA – President and CEO of Growing Inland Achievement (GIA), Dr. Carlos Ayala, will retire in June 2023.

    GIA serves both San Bernardino and Riverside Counties as a regional, cross-sector network of education, government, nonprofit and business partners in the Inland Empire; collectively, they work towards a shared vision of educational and economic success.

    “It has been an honor to serve the students of the Inland Empire, says Dr. Ayala. “I have learned a great deal about the affordances and constraints our students, families, institutions and community-based organizations face when it comes to student success.”

    Dr. Ayala, age 62, has more than 25 years of service in public education.  During his tenure as CEO, Ayala is credited with working with the network’s partners to establish GIA as a 501(c) (3), tax-exempt organization, more than doubling the size of the organization and raising millions of dollars for Inland Empire education.

    Under his guidance and working with the network members, GIA was accepted as one of only six organizations in the U.S. chosen by the Bill and Melinda Gates Foundation to participate in its Intermediaries for Scale program, also known as Higher Endeavor, bringing $10 million of support to the region for postsecondary transformation reforms.

    “I want to thank the GIA Board of Directors and employees for their commitment to the people and students of the Inland Empire,” Ayala said. “I also wish to thank the vast array of people who are committed to changing the economy of the Inland Empire through education. Their work is notable and I remain convinced that the path forward is at your doorstep—engage collectively.”

    The Board of Directors for GIA will oversee the process of choosing Dr. Ayala’s successor.

    “As its first CEO, Carlos established the organization, including a set of processes to help us move forward,” said Dr. Kim Wilcox, GIA Board Chair and Chancellor of UC Riverside.  “I’m personally grateful for his efforts.”

    “Dr. Ayala brought a deep knowledge of the education landscape, strong leadership, and a passion for positively impacting student lives to our organization,” said Ann Marie Sakrekoff, COO of Growing Inland Achievement. “He is leaving GIA in a great position to succeed in our next chapter. Under Dr. Ayala’s leadership, GIA has become nationally recognized.”

    GIA’s shared vision is that by 2035, San Bernardino and Riverside Counties will be widely recognized for their educated workforce, thriving communities and vibrant economy that creates prosperity for all.

    Watch a video announcement from Dr. Ayala  https://youtu.be/DwqwOkfNyjE

     

    About Growing Inland Achievement

    Growing Inland Achievement, which serves both San Bernardino and Riverside Counties, is a regional cross-sector network of education, government, nonprofit, and business partners in the Inland Empire, collectively working towards a shared vision of educational and economic success.

    GIA staff support this work by researching issues and opportunities, developing financial resources for the region, and connecting diverse stakeholders across the two-county region of the Inland Empire.

    GIA’s shared vision is that by 2035, San Bernardino and Riverside Counties will be widely recognized for their educated workforce, thriving communities, and vibrant economy that creates prosperity for all.

    Learn More About the Local Salvation Army

    PHOTO CAPTION: Majors Isaias (left) and Adelma Braga.

    Majors Isaias (left) and Adelma Braga.

    The Salvation Army has served San Bernardino since 1887. They support those in need without discrimination. The Salvation Army serves the cities of Big Bear, Blue Jay, Crestline, Lake Arrowhead, other mountain communities, Bloomington, Colton, Grand Terrace, Highland, Rialto, Loma Linda, Yucaipa, Mentone, Redlands, and San Bernardino.

    https://youtu.be/NOImNUVdoGA

    Dameron Communications selected as “Top PR Agencies 2022”

    Dameron Communications of San Bernardino, CA has been honored with a recognition by UpCity.com in its selection of "Top PR Agencies 2022."

    Dameron Communications of San Bernardino, CA has been honored with recognition by UpCity.com in its selection of “Top PR Agencies 2022.”

    San Bernardino, Calif. – Dameron Communications of San Bernardino, CA has been honored with recognition by UpCity.com in its selection of “Top PR Agencies 2022.”

    Carl Dameron, founder of Dameron Communications said: “This is quite an honor for us. The fact that UpCity.com included Dameron Communications in its selection of “Top PR Agencies 2022,” signals that our constant efforts toward business excellence are paying off. We are proud to be included in this recognition.”

    Dameron Communications is a team of 15 diverse, talented communications professionals who are experts in research, advertising, public relations, and government and community relations.

    The Dameron Communications Team

    The Dameron Communications Team

    Dameron Communications’ is an Advertising and public relations agency based in Southern California receiving award-winning client accolades, and delivering effective Advertising and public relations for more than 30 years.

    “We infuse research and creativity into our advertising and public relations methods to deliver winning and measurable results,” said Dameron.

    He added, “We serve clients who make the world a better place: businesses small or large; candidates; governments or nonprofits; and products, services, or causes. We reach our clients’ communications goals.”

    Following the publication of Dameron Communications’ selection for UpCity.com’s Top PR Agencies 2022 list, American Registry seconded the honor and added Dameron Communications to the “Registry of Business Excellence™”. An exclusive recognition plaque, shown above, has been designed to commemorate this honor.

    For more information on Dameron Communications, located in San Bernardino, CA please call 909-534-9500, or visit Dameron Communications.com.

    Dameron Communications has served Southern California clients since 1988

    Stuff a plane with toys for The Salvation Army

    Saturday, Dec. 3, 2022 – 9 a.m. – 2 pm.

    • No-cost aircraft rides for ages 8-17. Registration: 9 a.m. – 10 a.m.

    Redlands Municipal Airport, 1745 Sessums Drive, Redlands, CA

    From  Redlands Airport Association:

    The Redlands Airport Association is once again hosting a charity toy drive to benefit The Salvation Army San Bernardino Corps.

    “The Salvation Army has been helping families with holiday needs since 1891. The toys collected will go to kids in the local area.

    “Redlands EAA Chapter 845 will be holding a Young Eagles event that day starting at 9:00 am. Kids 8-17 can experience an aircraft ride at no cost and learn about aviation.

    “Kids must be accompanied by an adult. Registration is from 9-10am. For more information contact: Beverly 909-771-3279or Rick 909-223-0266

    “Santa Claus will be flying in to say hi to the kids, as well.

    “In the spirit of giving we will once again be hosting a LifeStream Blood Drive. Consider donating as their is a severe shortage of blood. You may save a life! The bloodmobile will be onsite between 10am -2:30 pm.

    “Walk-in’s are welcome but appointments are highly recommended. You can make an appointment to donate at: https://giftoflife.lstream.org/donor/schedules/drive_schedule/104632

    “The RAA will be cooking up a barbecue lunch starting at 11 am and going until 2.

    “Pilots from local airports are welcome to fly-in, show off their plane and donate a toy.

    “The event is open to families and members of the local community. Come on out and enjoy the fun! Please bring a new unwrapped toy and support this wonderful campaign.

    “Be a Hero and Donate a New Unwrapped Toy for Kids in Need!

    “Admission is free, but guests are asked to bring a new unwrapped toy to donate.

    “The event includes:

    • EAA Young Eagles Flights
    • A Visit from Santa
    • Blood Drive
    • Food for Purchase”

    https://raacp.org/stuff-a-plane-toy-drive/?fbclid=IwAR1kwNpcZY0hiZzrahaBX6bM4HWfKUl-pgfs38kc0NPi6jyTZsQ9-dVgee4

    Non-Profit Organization Takes Action to Combat Homeless Crisis in San Bernardino and Support Local Veterans

    Reaching New Heights Foundation Hosts Stand Down Outreach Event for Veterans and Homeless in San Bernardino 

    Non-Profit Organization Takes Action to Combat Homeless Crisis in San Bernardino and Support Local Veterans 

    SAN BERNARDINO, Calif. (August 24, 2022)—Reaching New Heights Foundation (RNHF), a nonprofit veteran organization, is hosting a Veterans Stand Down and Homeless Resource Event on Wednesday, October 12, 2021, at Perris Hill Park in San Bernardino. The one-day event is designed to support Inland Empire veterans and to provide much-needed resources to the area’s homeless population. 

    On average, there are 960 veterans a year who are homeless in San Bernardino. The 2020 San 

    Bernardino Homeless Count Survey shows the homeless count in 2020 increased 19.9% over 2019. RNHF is hoping the Veteran Stand Down event will be a way to take action against the extensive homeless issue that has been referred to as a “human services crisis.” 

    “We believe in making a difference so we’re bringing over sixty different service providers to one place. We are asking that the providers not just hand out information, but provide on-site services,” said RNHF Founder and CEO Sgt. Major (Ret.) Gregory Coker. “Normally it would take a veteran or a homeless individual several months to receive this kind of service we’re providing in one day.” 

    In the military, a stand down is an opportunity to pause and regroup to help those in need. With this Veterans Stand Down event, two underserved and at-risk populations—veterans and the homeless—will be able to regroup with access to an abundance of resources. 

    “Veterans will receive surplus clothing, access to medical and dental service, counseling and more. The homeless will receive free food, clothing, haircuts, medical checkups, and showers, said Coker. “We want to give our homeless and veterans a hand up, not a handout.” 

    RNHF is collaborating with local city, county, state, and federal organizations to host the event. 

    Key supporters include San Bernardino County Veterans Affairs, VA Loma Linda Veteran Health Care System, The Salvation Army, United Way, Goodwill, IEHP, Molina Healthcare, San Manuel Casino and Volunteers for Veterans Foundation. 

    After the event, RNHF is committed to following up on the success of all individuals who register to receive help and will provide 6 -12 months of additional support. 

    EVENT DETAILS: 

    October 12, 2022 

    Perris Hill Park 

    1135 E. Highland Ave. San Bernardino, CA 92408 10:00 a.m.-3:30 p.m. 

    Event Website: standdownvet.com 

     

    About Reaching New Heights Foundation 

    Founded in 2013, Reaching New Heights Foundation, Inc. is an award-winning non-profit organization created by a veteran for veterans. It proudly helps Inland Empire veterans successfully transition from active-duty military service, incarceration, or homelessness to life as civilians and productive members of society. Reaching New Heights assists nearly 300 veterans a month with a variety of services including housing, jobs, educational resources, mentorships and more. For more information visit www.rnhf.org 

     

    Press Contact: Sgt. Major Greg Coker

    320 N. E. St.,
    San Bernardino, CA 92401

    (909) 518-4951 info@rnhf.org

    Black and Latino Men Fight for Mental Health

    “Our entire approach can be summed up as ‘Friendship Is Good for One’s (Mental) Health,'” says Ceseña. “Friends need to learn how to help their friends—and family—when life starts getting them down. The skills learned are immediately useful and give men (and women) real solutions when life for their friends and loved ones becomes overwhelming.”

     

    Our classes teach people how to recognize and support those who are carrying heavy mental health or addiction burdens,” said Ceseña.

     

    SAN BERNARDINO, CA— “Men in general and Black and Latino men, in particular, don’t like to talk about their emotions,” says Inland Empire Men’s Mental Health program director Gerzon Ceseña. “They don’t want to appear weak or vulnerable because they have been taught their whole lives that men don’t cry and must always be strong.”

    The Making Hope Happen Foundation obtained grant funding to open a training program that teaches people how to accurately recognize when someone may be in need and then, using proven techniques, helps them to take the first step—to open up and talk.

    “We don’t offer clinical training,” said Ceseña, “but we do offer an introductory QPR Gatekeeper (Question, Persuade, Refer) course and two Mental Health First Aid courses, one that focuses on adults and one on youth. They both include lessons about anxiety, depression, symptoms of psychosis, and how to recognize the cues that can help participants refer them to the appropriate professionals,” said Ceseña.

    Inland Empire Men's Mental Health program director Gerzon Ceseña

    Inland Empire Men’s Mental Health program director Gerzon Ceseña

    In addition, suicidal thoughts or feelings of desperation can also be contributing factors. The IE Men’s Mental Health initiative introductory course lasts only 90 minutes and trains participants on how to recognize suicidal ideation and gives students practical advice on how to get those suffering from this condition to open up about it.

    “Our entire approach can be summed up as ‘Friendship Is Good for One’s (Mental) Health,'” says Ceseña. “Friends need to learn how to help their friends—and family—when life starts getting them down. The skills learned are immediately useful and give men (and women) real solutions when life for their friends and loved ones becomes overwhelming.”

    For more information or to sign up for a course, visit. https://www.mhhfmentalhealth.org/adult.htm or call (909) 347-7234. Class schedules are updated monthly.

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    About Making Hope Happen Foundation

    The Making Hope Happen Foundation supports the educational mission of the San Bernardino City Unified School District which has embraced the power of hope as a primary driver of personal motivation and community change. Making Hope Happen Foundation engages people, builds partnerships, provides leadership, and delivers resources where they are needed to achieve a thriving and innovative community in which every student is a life-long learner and can be successful in meeting their hopes and aspirations. For more information, please visit www.MakingHope.org.

    The Foundation’s Inland Empire Men’s Mental Health initiative  offers free mental health training for non-professionals, equipping them to recognize, approach and support friends, family, and colleagues. With support from Dignity Health and the Unihealth Foundation, Making Hope Happen Foundation has trained thousands of local men and women in Youth and Adult Mental Health First Aid and/or QPR Gatekeeper.

    For more information on The IE Men’s Mental Health Initiative  please visit  www.IEMensMentalHealth.org or call (909) 347-7234.