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    Second Annual IE Cupcake Fair Announces winners

    Simply Fancy Cuisine

    Simply Fancy Cuisine

    Cupcakes from Dreamy Little Cupcakes

    Cupcakes from Dreamy Little Cupcakes

    (Riverside, CA) It was all about cupcakes in downtown Riverside recently, when IEShineOn.com hosted the second annual Inland Empire Cupcake Fair “Cupcakes for a Cause” at the Riverside Convention Center.
     
    “Last year, we learned some things, and this year put on an even better event,” organizer Su Pak of IEShineOn.com said. “I appreciate all the bakers, vendors, volunteers and our sponsor California Cake Decorations & Supply Co. It shows there is support for this type of event. I also want to thank the organizations I worked with, California Riverside Ballet and Community Connect.”  The two organizations received a portion of the proceeds from this event.
     
    IEShineOn.com has announced the winners of this year’s Cupcake Fair. Cupcakes were judged in amateur and professional categories, with awards for the best overall and for the most unique ingredients.
     
    The Inland Empire Cupcake Fair had two contests whose winners were determined by event guests. “Most Popular Cupcake,” went to [desi]gn cakes & cupcakes, whose Buffalo Chicken cupcake was voted the best. “Best Decorated Booth” went to Dreamy Little Cupcakes.
     
    Most Popular Cupcake voted by event guests - Buffalo Chicken from [desi]gn cakes & cupcakes

    Most Popular Cupcake voted by event guests – Buffalo Chicken from [desi]gn cakes & cupcakes

    In the professional category, the first place Most Unique Ingredient winner was Viva Los Cupcakes, which won with their “Tamal con Mole” cupcake, which is a corn cake with mole frosting topped with a corn (tamal) shell. The Los Angeles-based cupcake baker Karina Jiminez, sells her products primarily at festivals throughout southern California.
     
    Professional Most Unique Ingredient winners (left to right: Viva los Cupcakes, Simply Fancy Cuisine, KML Events)

    Professional Most Unique Ingredient winners (left to right: Viva los Cupcakes, Simply Fancy Cuisine, KML Events)

    Viva Los Cupcakes also took second place for Professional Best Overall for its Margarita cupcake.
     
    Second place in the Most Unique Ingredient category was Simply Fancy Cuisine’s Hummingbird Cupcake, which is a southern-style cupcake topped with coconut and pineapple flowers. Simply Fancy Cuisine sells cupcakes and other bakery treats at the Redlands City Farmers’ Market and at the Grove Charter School Farmer’s Market, both of which take place in Redlands on Saturdays.
     
    Buffalo Chicken & Blueberry French Toast cupcakes from [desi]gn cakes & cupcakes

    Buffalo Chicken & Blueberry French Toast cupcakes from [desi]gn cakes & cupcakes

    Third place in the Most Unique Ingredient category was KML Event’s Lemon Lavender Cupcake. KML Events is a mother-daughter events planning and catering team in Ontario, which also sells cupcakes on special orders and at various community festivals.
     
    The Professional first place Best Overall winner was Queen Sin’s Cupcakes Caramel Macchiato cupcake. Queen Sin’s Cupcakes are available for purchase on an almost daily basis at Everything Sweet Cake and Candy Supplies, 1235 Indiana Ct., Suite 102 in Redlands, and can also be special ordered.
     
    Third place professional best overall was MyCuppyLittleCake’s “Carrot Cuppycake.”
    Professional Best Overall Cupcake winners (left to right: Queen Sin's Cupcakes, My Cuppy Little Cake, Viva los Cupcakes)

    Professional Best Overall Cupcake winners (left to right: Queen Sin’s Cupcakes, My Cuppy Little Cake, Viva los Cupcakes)

    In the Amateur competition Cup2myCakes, is the Amateur Best Overall winner with her “Sock It To Me” cupcake. Her “Brown Sugar Kahlua” cupcakes took the prize for the Most Unique Ingredient cupcake
     
    Second place Amateur Best Overall winner was Blukat Sugar Art, with “Double Chocolate cupcakes.” The winner described these cupcakes as made with double chocolate, dipped in chocolate ganache, frosted with chocolate whip cream frosting and topped with a chocolate covered strawberry.
     
    The third place Amateur Best Overall was Jamie’s Cakes, which won with “Vanilla Coke” cupcakes.
     
    Amateur Best Overall Cupcake winners (left to right: Cup2myCakes, Jamie's Cakes, BluKat Sugar Art)

    Amateur Best Overall Cupcake winners (left to right: Cup2myCakes, Jamie’s Cakes, BluKat Sugar Art)

    “A tasty time was had by all,” said Pak.
     
    For information on the next The Inland Empire Cupcake Fair “Cupcakes for a Call” call Su Pak at (909) 257-8862 or go email hello@ieshineon.com
     
    Andrea Vasquez from Lavish Cupcakery

    Andrea Vasquez from Lavish Cupcakery

     

    Carl Dameron interviewed on KVCR 91.9

    Carl  M. Dameron Founder and Creative Director of Dameron Communications.

    Carl M. Dameron Founder and Creative Director of Dameron Communications interviewed on KVCR.

    Dameron Communications
    Published On : 2/19/2014
    By : Ken Vincent
    From : KVCR
    Categories : Local, Business
    KVCR commemorates African-American history month by hearing about the history of trying to get nonprofit government and other small groups with small budgets to realize the importance of public relations. KVCR’s Ken Vincent talks with San Bernardino PR pro, Carl M. Dameron.
    Listen to Podcast
    http://kvcr.org/News/Stories/2014/February/0219_Dameron_Communications

    Second Annual IE Cupcake Fair Set for Sunday, May 4th

     

    Decisions, decisions picking cupcakes to taste was a fun discussion at the las years Inland Empire Cupcake Fair in Riverside. The 2014 IE Cupcake Fair is set for May 4th at the Riverside Convention Center.

    Decisions, decisions picking cupcakes to taste was a fun discussion at last years Inland Empire Cupcake Fair in Riverside. The 2014 IE Cupcake Fair is set for May 4th at the Riverside Convention Center.

    IE Cupcake founder Su Pak with two of the three winners for Best Overall Cupcake and Most Unique Ingredient competition (left to right): Andrea Vasquez - Lavish Cupcakery, Su Pak - IEShineOn.com, Desiree Massei - [desi]gn cakes & cupcakes

    IE Cupcake founder Su Pak with two of the three winners for Best Overall Cupcake and Most Unique Ingredient competition (left to right): Andrea Vasquez from Lavish Cupcakery, Su Pak, founder IEShineOn.com and Desiree Massei from [desi]gn cakes & cupcakes

    (Riverside, CA) The Second Annual Inland Empire Cupcake Fair is set for Sunday, May 4, 2014, at the Riverside Convention Center.  The fair has cupcake tastings, judging, giveaways, cake decoration demonstrations by California Cake Decorations & Supply Co., live entertainment, free massages, Kids Zone provided by Seeking Sitters Inland Empire, Craft Corner and lots of shopping!
     
    “The Inland Empire Cupcake Fair is back for more delicious fun! We’ve learned a few things since last year’s Premiere event and we’re excited to say this year is going to be bigger and better,” said Su Pak event creator and founder of IEShineOn.com.
     
    Last year’s bakers included not only the best bakers in the Inland Empire but also the best cupcake baker in the United States! Desiree Massei from Design Cakes & Cupcakes, a three time Cupcake Wars winner and Casey’s Cupcakes also a Cupcake Wars winner.
     
    Pak not only shares the cupcakes she shares the wealth. “This year, proceeds from the Inland Empire Cupcake Fair will benefit Community Connect and California Riverside Ballet.”
     
    Pak has partnered with some great community organizations.  “We’re proud to be working with the Riverside Downtown Partnership, the Riverside Convention Center and Dameron Communications,” said Pak.
    A delicious clover leaf cupcake from Christie Cakes in San Bernardino and it's the Double Chocolate Vanilla Bean Buttercream Dream. She won for her Orange Cremesicle cupcake - 3rd place in Best Overall

    A delicious clover leaf cupcake from Christie Cakes in San Bernardino and it’s the Double Chocolate Vanilla Bean Buttercream Dream. She won for her Orange Cremesicle cupcake – 3rd place in Best Overall

     
    “We are so excited to be in the fabulous, brand new Riverside Convention Center with the latest and greatest technology and comforts.  We think our guests are going to love having it there. We plan to have the IE Cupcake Fair at the Riverside Convention Center for the next five years!” said Pak.
     
    The IE Cupcake Fair is a family event with cupcake tastings, professional and amateur baking competition, live entertainment, a spa zone with free massages, a kid’s zone with professional babysitters from Seeking Sitters Inland Empire and a free photo booth hosted by Shutter Cubby.
     
    Tickets go on sale Wednesday, February 25th. Visit IEShineOn.com for packages including VIP early entry specials and group rates.
     
    Sponsored by IEShineOn.com, a website for finding the best dining, shopping, attractions and fun events in the Inland Empire.  The Inland Empire Cupcake Fair is also sponsored by Key Sponsor California Cake Decorations & Supply Co. in Redlands
    The Ghirardelli Chocolate Company manufacturer and marketer of premium chocolate products brought their delicious chocolates to the IE Cupcake Fair.

    The Ghirardelli Chocolate Company manufacturer and marketer of premium chocolate products brought their delicious chocolates to the IE Cupcake Fair.

     
    “Event, booth, table space and sponsorships are available but are filling up fast,” said Pak.  “The response from bakers and vendors has been excellent.”
     
    For more information call: Su Pak (909) 257-8862 or go to IEShineOn.com/cupcakes.

     Enjoy the slide show from last years Inland Empire Cupcake Fair in Riverside, CA

    -end-

    <iframe width=”853″ height=”480″ src=”//www.youtube.com/embed/L2Mx-tdnFW0?rel=0″ frameborder=”0″ allowfullscreen></iframe>
     
    IECC-PR-102 Announce
    For More Information call
    Carl M. Dameron @ (909) 534-9500

     

    Moreno Valley School District and Teachers Union Working Together For Student Success

     
     

    Dr. Judy D. White flanked by band members at the State of the District Speech

    Dr. Judy D. White flanked by band members at the State of the District Speech

     

    “We meet regularly to work together on the issues facing our school district,” said Harold Acord, president of the Moreno Valley Educators’ Association. “This is true whether it’s a problem affecting the entire school district, or one individual teacher’s problem.”

     
    (Moreno Valley, CA)  In Moreno Valley both the district administration and the teachers’ union have a common goal. They work together to achieve the district’s mission of preparing students to become productive members of society.
     
    “We agree on our mission of learning for all,” said Dr. Judy White, superintendent of Moreno Valley Unified School District.  “We collaborate on best practices that increase student achievement.”
     
    “We meet regularly to work together on the issues facing our school district,” said Harold Acord, president of the Moreno Valley Educators Association. “This is true whether it’s a problem affecting the entire school district, or one individual teacher’s problem.”
     
     “We provide support and communication to each one of our teachers, so they know how much they are valued in our school district,” Dr. White said.
     
    An issue affecting the entire district is initiatives the state of California is considering regarding school funding.  The 2013-2014 state budget significantly changes how public schools are funded, giving most school districts more money to spend flexibly on student programs  
     
    However, school districts must now provide more accountability to the state for how they are educating students.  The standards for this accountability haven’t yet been set, so school districts statewide are weighing in on what they think will work.
     
    “In Moreno Valley, the district administration and its teachers stand shoulder to shoulder on state initiatives related to funding,” Dr. White said. “We are also exploring other ways to focus on students’ and teachers’ learning conditions, so we can make sure the state provides funding mechanisms that meet the needs of our students.”
     
    School districts also receive federal funding. This, more than ever, is tied to academic performance.
     
    In Moreno Valley, the teachers’ union and the District have stepped up to develop a student-centered evaluation pilot program rather than waiting for grant opportunities which may come with mandates.
     
    “Together, teachers and administrators have collaborated on an evaluation instrument that includes the California Standards for the Teaching Profession as a rubric of measurement. This is expressed in a format that structures collaborative conversations, support and high expectations between the site administrator and teachers. This was done because it is the right thing to do,” said Dr. White.
     
    Besides working together to develop accountability standards and positions on state and federal legislation, the Moreno Valley Educators’ Association and the district administration also collaborate on other projects. Recently, one of these was planning and hosting a regional leadership conference and access to for teachers and administrators, which had was titled “Collaborate, Coach and Connect.”
     

    Moreno Valley Unified School District superintendent of schools Dr. Judy White and California CTA state president Dean Vogel at 2013 joint leadership summit.  Vogel spoke well of the direction the district is taking to increase student performance.

    Moreno Valley Unified School District superintendent of schools Dr. Judy White and California CTA state president Dean Vogel at 2013 Joint Leadership Summit.
    Vogel spoke well of the direction the district is taking to increase student performance.

    “We had several speakers from the California Teachers Association, and the keynote speaker was CTA President Dean Vogel,” said local president Acord. “It was a great success, and we received high evaluations from those who participated.”
     
    Since students are the top priority in Moreno Valley Unified School District, recognizing outstanding student achievement is another way the administration and teachers’ union work together. With a third partner, the Moreno Valley Chamber of Commerce, they provide a “Student of the Month” program to honor and reward one outstanding student each month at each school in the district.  They also work jointly with the Chamber to explain how local businesses can support education in Moreno Valley.
     
    Even in contract negotiations, the one activity where relationships between school administrations and their teachers unions can be adversarial, they’re not in Moreno Valley Unified School District. Here, the two parties participate in Interest Based Bargaining.
     
    In typical negotiations, the teachers’ union asks for as generous a contract as it finds feasible, while the district administration counter offers with something less generous. The contract is successfully negotiated when one or both sides make concessions to the other.
     
    But in Interest Based Bargaining, the administration and teachers focus on common interests, and work together to ensure these interests are met. Since attracting and keeping quality teachers is one of their common goals, developing an attractive teachers’ contract becomes a solution.
     
    “We meet regularly to work together on the issues facing our school district,” said Harold Acord, president of the Moreno Valley Educators’ Association. “This is true whether it’s a problem affecting the entire school district, or one individual teacher’s problem.”

    “We meet regularly to work together on the issues facing our school district,” said Harold Acord, president of the Moreno Valley Educators’ Association. “This is true whether it’s a problem affecting the entire school district, or one individual teacher’s problem.”

     
    “It is supposed to be a win-win situation,” Acord said. “It’s not one side wins, and the other side loses.”
     
    Clearly, with everyone working together, there is one big winner in the process. That is Moreno Valley Unified School District students.
     
    The Moreno Valley Unified School District’s mission is to prepare all students academically and socially to become productive members of society.
     
    For more information on the Moreno Valley Unified School District call the district office at (951) 571-7500 or go to their website at www.MVUSD.net.
     

    -end-

     
     

    African-American Students RAP Their Way to Excellence In Moreno Valley Elementary Schools

    DSC04378

    Front row Students from

    DSC04262 DSC04354 DSC04362 DSC04363 DSC04373 IMG_0650 DSC04382 DSC04377

    Project Moving Forward, backed by a $1.9 million federal grant, improved academic scores in two local schools.  African American students at Hendrick Ranch Elementary School achieved impressive academic gains, where Academic Performance Index or API scores jumped 51 points

     
    (Moreno Valley, CA)  Students in two Moreno Valley elementary schools have become top academic achievers through a simple concept: learning vocabulary the RAP way!
     
    Short for Rehearse, Analyze and Produce, RAP is based on 12 years of research by Dr. Linda Ventriglia-Navarrette, a Harvard educated researcher and professor at National University.
     
    Hendrick Ranch and Armada Elementary schools posted the highest academic scores in their history, becoming the top two achieving elementary schools in 2013 among 23 in the Moreno Valley Unified School District. Both schools are located in low-income neighborhoods where academic achievement has suffered.
     
    African American students at Hendrick Ranch Elementary School achieved impressive academic gains, where Academic Performance Index or API scores jumped 51 points while improvement was up 49 points at Armada.  Hispanic students also made significant increases, moving from far below basic skills to proficiency in reading and math.
     
    Based on the recent results, Hendrick Ranch was the only school in the District to achieve the state Academic Performance Index and Annual Yearly Progress scores.  Armada was the only school where over 90 percent socially disadvantaged students achieved an academic performance index of 700.  Hendrick Ranch achieved a 796 ranking.
     
    How did they do it?  By adopting a vocabulary instructional program called RAP, or the Rule of three.  Armed with a $1.9 million federal grant funded by the U.S. Department of Education, the District created a partnership with National University where teachers learned how to increase student’s academic achievement through vocabulary instruction.
     
    The program provided 60 hours of teacher training and coaching, using the Rule of 3 or RAP as ways to teach words across the curriculum.
     
    Research shows that improving academic vocabulary has the highest correlation with success in school.
     
    Other educators agree.  E.D. Hirsch, a widely known academic researcher, says, “The achievement gap between Black and White, rich and poor is not due to lack of money.  It largely comes down to a vocabulary gap, because words name things.”  Hirsch found that poor children have a massive vocabulary deficit that today’s U.S. education system does not address.
     
    In the RAP program, students rehearse words by clicking out, spelling and saying the letters of the words, including focused conversations about the words.  They teach vocabulary words to a partner.  Students also analyze word structures and produce their own individual meanings for words in their Power Word books.
     
    Many teachers at Hendrik and Armada elementary schools reported that the RAP program was popular with students.  They enjoyed learning new words, which became an exciting part of the school day.
     
    Robert Gordon, who was principal of Hendrick Ranch said, “These vocabulary development strategies made a significant difference in students’ achievements.”
     
    Armada principal Jeff Jones said, “Armada’s teachers improved the delivery of consistent, effective and engaging instructional strategies that addressed the critical areas of vocabulary development and reading comprehension.”
     
    At the district, the performance results were well received.  “We are extremely proud of our students at Hendrick and Armada,” said Dr. Judy White, Superintendent of Schools in Moreno Valley.  “This program demonstrates how students in economically disadvantaged areas can achieve remarkable academic results by focusing on their learning styles.  It captures how students learn.”
     
    For more information on the Moreno Valley Unified School District’s call the District office at (951) 571-7500 or go to the website at MVUSD.net.
     
     
    About the Moreno Valley Unified School District
    Moreno Valley Unified School District, with 3,400 employees and 35,000 students.
     
    Moreno Valley Unified School District’s mission is to prepare all students academically and socially to become productive members of society.
     

    -end-

     

     

    LaSalle Adds Fresno To Medicare Coverage In Central Valley

    LaSalles-Medical-Asscoaites

    (Fresno, CA)  LaSalle Medical Associates Inc. grows in the Central Valley announcing a new contract with Care 1st to serve as its Medicare healthcare provider in Fresno County.
     
    LaSalle Medical Associates, Inc. is an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to approximately 150,000 people in Fresno, Kings, San Joaquin, Stanislaus, Madera, Tulare, Los Angeles, Riverside, and San Bernardino Counties.
     
    “Care 1st has tapped in to LaSalle’s long standing service presence in the Central Valley to help them serve Medicare patients.  LaSalle is already delivering a full range of medical insurance products including and Medicare in a number of other counties in California,” said Carl Maier, executive vice president of LaSalle Medical Associates, Inc.
     
    LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in California. LaSalle also accepts Anthem Blue Cross, Molina, Care 1st, Health Net and Inland Empire Health Plan (IEHP) in 9 California counties.
     
    “Many people think of LaSalle as a medical provider for children’s services.  They are very surprised to know we deliver services to children, adults, seniors and people with disabilities.  Many of the people we serve today already have Medicare or will get Medicare shortly because of their disabilities,” said Maier.
     
    “LaSalle currently serves Medi-Cal and Medicare patients in the Central Valley, we are in active negotiations to bring more products to counties we serve,” said Maier
     
    “I am honored to have more Doctors to help serve the thousands of patients who have placed their trust in our network of primary physicians and healthcare professionals in California,” said Dr. Albert Arteaga founder and Chief Executive officer of LaSalle Medical Associates, Inc.
     
    LaSalle plans to continue to grow and serve low-income people and welcomes the new Affordable Health Care Act some times called Obama Care.
     
    “As a large provider of service to government sponsored health care programs we understand what the state’s implementation of the Affordable Health Care Act and expansion of Medi-Cal means here in California.  A lot of uninsured people with a high demand for service are going to be coming to doctors, clinics and hospitals in 2014,” said Dr. Arteaga.
     
    “Our mission continues and LaSalle is preparing to welcome 1 million new low-income patients in the nine counties we serve.  We are recruiting more health care professionals to increase our ability to provide more health care to more patients.  Why?  Everyone deserves high quality health care delivered with dignity and respect regardless of ethnicity or income,” said Dr. Arteaga.
     
    For more information about LaSalle Medical Associates, call (909) 890-0407 or go on line to LaSalleMedical.com.
     

    -end-

    Creating an Advertising Campaign That WORKS – Ad Development

     (San Bernardino, CA)  “We are all products. Remember that. As an advertising and public relations creative director, my product is problem solving, knowledge and creativity,” said Carl M. Dameron creative director and founder of Dameron Communications.
     
    “I am going to tell you how to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community and entice the market to buy more of your products, goods and/or services,” said Dameron.
     
    This series has been going for several weeks.  Go to the website for the entire backlog at
    at DameronCommunications.com/blog

    Layout 1
    This January 2012 ad uses the campaign theme for the Magnolia at Highland – “Affordable Luxury”.  We also target seniors by saying, “For ages 62 and better”.  The campaign was very successful. The senior apartments have 100+ person waiting list.

     
    Ad development
    This is where your research bears fruit. Take the information obtained through your research that tells you who your customer is, what they like, and what they like about your products and services to develop a campaign theme to reach your target market.
     
    This theme must translate well into print, radio, television, your website, billboards, Email, social networks, and direct mail to grab the target’s attention and leave the right impression. If you need help to develop your ads use: and ad agency, freelance artists, university students or talk to your newspaper or radio representative.
     
    You can also call Dameron Communications to help you develop your plan.
     
     
    Campaign goal
    We know the goal is to increase sales and profit:

    • But of what product ?   You want to include all of them but really pick one.
    • Of what service?  Again I know, you want to include all of them, but again pick one.
    • Where is it?  Where are your locations or do you come to me?
    • When do customers want to buy your stuff? — Winter, spring, summer or fall?

     
    Start by reviewing your sales and promote your most popular product or the thing you are known for.
     
    80 percent of your business comes from 20 percent of your customers.  Define who the 20 percent are, what they want and create your campaign to go after more people like them!
     
    For Argosy University they are highly recognized for their Postgraduate degrees in Psychology, Education and Business, that’s their 20 percent.  So our goal was to increase enrollment in those programs.  They also have bachelors degree completion programs and other offerings.
     
     
    Slogans – “Campaigns that work!”  That’s the Dameron Communications slogan
     
    How do you start?  Try creating a quick five-second description of what you do that makes your customer feel better good about buying your product.  Then massage it into a slogan.
     
    Here are some examples.
     

    • For SpeakerCraft we created the slogan “The Art of Sound”.  They sell speakers and high-end stereo equipment.  Not just things to make music, but things to make music sound exceptionally great.

     

    • For the San Bernardino County Department of Public Health AIDS program the slogan was “Know your Status”.  We show multiethnic real people and ask the question: “Are you HIV Positive of Negative?”
    HIV/AIDS Bus Shelter
    Are you HIV Positive of Negative?  Do you know?  You should know.  Take control.  Get checked for free at the San Bernardino County Health Department.

     

    • For The Magnolia at Highland the slogan is “Affordable Luxury”.   This project is a low income senior citizen complex, however it is designed and built like a luxury resort.  So we sold it that way.   We used the images reserved for luxury spas and luxury resorts, people in the pool, the cabañas and the beautiful entry.  Instead of 62 and older we came up with 62 and Better.

     

    The Magnolia at Highlands Senior Citizen Apartments Grand Opening invitation created for Western Seniors Housing
    The Magnolia at Highland Senior Citizen Apartments’ Grand Opening invitation created for Western Seniors Housing.  It clearly shows the luxury features available in the Senior Apartments.
    • For Argosy University it’s “Education that Works.”  This slogan has multiple meanings.  Not only does the education help you be a better person, but the reason many people get a post-graduate degree is to get a better job and make more money, so having a degree from Argosy helps to get you more work.  The other issue with Universities new to the area is the question of trust. We included the line “quality Education for over 30 years in Psychology, Education and Business” to demonstrate that Argosy was not a new University, just new to the area.  This line is to solidify the brand and increase trust.  The campaign increase enrollment 450 percent and made the campus the fastest growing start up the history of 22 campus system.
    • Yes, it does sound like our slogan.  Argosy abandoned it and so we picked it up.  Waste not, want not.
    Education That Works was the Slogan we created for Argosy University
    “Education That Works” was the slogan we created for Argosy University. This is the billboard we created, we also created newspaper ads, plus magazine and radio commercials.

    Good luck, and remember the target for your slogan is your customers, not you!
     
    To Be Effective In Advertising, Plan And Be Consistent.

    Display your slogan everywhere. This is the email signature for Dameron Communications

     
    DC Email art_DC has Moved correct
    Read more
    For a free one-hour consultation call Carl M. Dameron at (909) 534-9500.
    For a free copy of “Effective Advertising & Public Relations” click here to download: DC-701 Effective advertising-legal 51211.
    Effective Advertising & Public Relation prints on legal paper

    2012 Census of Governments: Finance — Survey of Public Pensions: State-Administered Defined Benefit Data

    This release provides a comprehensive look at the financial selling annuities activity and membership information of the nation’s 227 state-administered defined benefit retirement systems.
    Statistics are shown at the national and state levels for revenues, expenditures, cash and investment holdings, membership and beneficiaries. This information includes actuarial liability statistics, which project bail bonds orange county the total obligation required to cover costs for providing pensions to former and present employees.
    For more information on the review of iq option , go to http://www.census.gov/govs/retire/state_retire.html. or click here

    CalState Radio Consultant Is New President of Local Advertising Club

    Lacey Kendall new AAF president

    Lacey Kendall new AAF president

     
    Contact John Barry,
    AAF public relations
    Jpbarry05@yahoo.com

     
    (San Bernardino, CA)  Lacey Kendall, a radio consultant and broadcast advisor at Cal State San Bernardino has been named president of the Inland Empire Chapter of the American Advertising Federation (AAF).
     
    Kendall served as vice president of the AAF last year where she played a key role in the annual ADDY awards, a gala that recognizes excellence in advertising throughout the Inland Empire.  She also helped organize monthly educational programs and fundraising events for the local chapter.
     
    “I’m so excited to serve as president of the AAF for this coming year.  This chapter has a long history of service to the advertising community in the Inland Empire and I am looking forward to continuing that tradition.”
     
    Her goals for the coming year are, “To increase membership, host an incredible ADDY award competition and strengthen relationships with local colleges and universities who offer advertising as an academic major,” says Kendall.
     
    “We also believe that advertising students should be better connected to the professional organization that represents their industry.  This year we’re going to work to improve those relationships with this AAF chapter and increase the academic scholarships we already offer to deserving advertising students.”
     
     
     
    Kendall, 52, of North Rialto became interested in radio broadcasting at San Bernardino Valley College in 1979 where she hosted ‘Bluegrass Alive!’  Since then she has worked as a producer, manager and on-air host for radio stations in Los Angeles, San Bernardino and Ventura Counties.
     
    Hired to cast voices for worldwide radio and TV commercials at Voice Over LA Studios in Hollywood, she worked on the George H.W. Bush presidential campaign and with clients such as Nike, Touchstone Pictures, Men’s Health Magazine and McDonalds.
     
    In 1994 she started 909Creative, an Inland Empire commercial production company.  She has also taught radio broadcasting at San Bernardino Valley College and at the University of LaVerne.  And in 2003 she worked with American radio news legend Daren Lane to build KCAA/NBC News Radio where she served as operations manager.
     
    In 2007 Kendall was hired as the broadcast consultant at Cal State San Bernardino, where today she advises over 140 students who are studying broadcasting, marketing, advertising and station management.  Her duties include managing Coyote Radio, the Cal State radio station, and she produces My Awesome Empire, a radio show about the Inland Empire and the Isla Earth Radio Series, broadcast over 300 stations in the U.S. and heard by over seven million weekly listeners.  Additionally she continues to host a Saturday show on 96.7 KCAL Rocks where she first worked 33 years ago.
     
    Kendall was born in Lakewood, Ca. and grew up in Rialto.  She earned a B.A. in radio broadcasting from the University of La Verne and a M.A in Communications from Cal State San Bernardino.
     

    #####

    Carl Dameron

    Dameron Says The Secret To Increased Sales – Ask for More Customers

    CSA DUI ad 1

    “The Community Settlement Association is increasing attendance in their DUI program by asking for more people to attend. Advertising works when it’s done right,” says Carl Dameron.

     
    (SAN BERNARDINO, Calif.)   With 24 months of increased employment and retail sales it is quite clear we are in an economic  recovery.  “But tough economic times convinced  too many companies stop advertising their business, or they cut their public relations budget because its easier than cutting people,” says Carl M. Dameron, founder and Creative Director of Dameron Communications, (DameronCommunications.com) a leading public relations and advertising agency serving California.
    “The problem is many companies have been so lean for so long they have forgotten they must increase their ad budget to get more customers.  They are still in survival mode and afraid to advertise.  Waiting could very well be the wrong thing to do now,” said Dameron.
    A free brochure from Dameron Communications, Effective Advertising & Public Relations, outlines a step-by-step program to effectively reach a company’s target market, create a positive image of the business and entice their target market to use their products and services.
    According to Dameron the solution to increasing business in a changing economy is to change your advertising strategy. “The recession is ending and pent up demand is driving increased traffic and sales at many businesses. Buyers are redefining their purchases based on what they need, not just want.
    Dameron offers more solutions to energize or create and implement an effective advertising and public relations strategy.
    The program consists of four major components: research, ad development, media planning and placement and finally ad monitoring for effectiveness.  While a successful campaign fulfills all four components, a combination of effective planning and consistency is also required to be effective.
    Additionally, Dameron’s guide gives information on developing effective public relations, government relations and community relations strategies.
    Effective Ad and PR Strategies prints on legal paper

    Effective Ad and PR Strategies prints on legal paper

    Dameron goes one step further. “If your business needs help sorting out your media options or creating a new message, we will provide you a free one-hour consultation on your advertising, public relation plan.”
    For a free copy of Effective Advertising & Public Relations go on line to DameronCommunications.com.  For a free one-hour consultation call Carl Dameron  at (909) 534-9500.
    The Dameron Communications Difference
    Dameron Communications’ inspired Advertising; public relations, community relations and government relations work has been winning awards and client accolades for more than 20 years.  Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
    We serve clients who make the world a better place – small business or large, government or non-profit, product, service or cause primarily in California’s Orange, Riverside and San Bernardino Counties.
    For more information or a free one-hour consultation call us in (909) 534-9500.
    Click her to download the PDF: DC-711 legal effective advertising web