“From clothes that don’t fit anymore to books you don’t read anymore, to kitchen and household items you don’t want or use, the Salvation Army can use them to recycle lives.”
(San Bernardino, Calif.) Spring is here and spring cleaning is on a lot of people’s minds right now. But rather than throw things away, donate them to the Salvation Army.
“The Salvation Army Adult Rehabilitation Center of San Bernardino will be happy to accept your donations of whatever you are cleaning out—clothes, furniture, even unwanted small appliances—and distribute them to our six Family Stores in the San Bernardino area,” said Administrator of Business at the San Bernardino Adult Rehabilitation Center, Major Donald Sheppard.
Shoppers get great bargains and the Salvation Army’s Adult Rehabilitation Center’s drug and alcohol rehabilitation programs get funds to continue serving those in need, said Major Sheppard.
“Our Family Stores raise almost all of the program’s revenue, which is used to help the rehabilitation centers’ men new job skills, helping them become more productive members of society after they complete the program,” said Major Sheppard.
Major Martha Sheppard, Administrator of Program (L), and Major Donald Sheppard (R), Administrator of Business, at the San Bernardino Adult Rehabilitation Center. Their 122-bed facility posted a 39 percentsustained recovery rate this past April.
“From clothes that don’t fit anymore to books you don’t read anymore, to kitchen and household items you don’t want or use, the Salvation Army can use them to recycle lives and 100 percentof the monies raised at the stores stays within the operations of the rehabilitation program” adds Major Sheppard.
“We need donations of every kind,” said Carl M. Dameron, Chair of San Bernardino’s Salvation Army Adult Rehabilitation Center Advisory Board.
“We receive no other funds, and with the Covid pandemic, donations have been at an all-time low. You can donate cars, trucks, boats, clothing, furniture, small appliances and even property,” said Dameron .
You can drop-off donations at all locations located at all of The Salvation Army Stores. You can also call 1-800-SA-TRUCK (1-800-728-7825) or visit the website at www.SATruck.org for the location near you.
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About the Salvation Army Adult Rehabilitation Center
The Adult Rehabilitation Center is a six-month social model program, which combines a comprehensive rehabilitation program and work therapy for men who wish to overcome drug or alcohol addiction. These men attend individual and group counseling, substance abuse education, 12-Step meetings, and learn about stress management, anger management, parenting and overcoming addiction, as well as spiritual counseling. Re-entry and alumni support services are also provided. Many recreational activities are also provided, which alumni can continue after their treatment as part of a sober lifestyle.
The Salvation Army is an evangelical part of the Universal Christian Church. One of the largest charitable and international service organizations in the world, The Salvation Army has been in existence since 1865 and in San Bernardino since 1887, supporting those in need without discrimination. To donate, call 1-800 SATRUCK.
Thom Salisbury, is the Art Director at Dameron Communications
“His versatility includes all aspects of effective storytelling and motivating people to respond. He makes me and the entire team better. Thom is the most valuable creative talent I have ever worked with.”
(San Bernardino, Calf.) Thom Salisbury has been designing and directing effective, enduring, and meaningful products in Southern California since the “dawn of time.” Prior to that, he was hanging on, and painting billboards in Las Vegas. In 2007, he joined forces with Dameron Communications as the Art Director.
Early in his career, Salisbury worked with the outstanding Sales and Marketing team at the Long Beach Press-Telegram. From there he was recruited to lead the advertising design team at The (San Bernardino) Sun. Later he moved on to completely redesign Pacific Coast Sportfishing magazine where he continued for many years without ever being able to conquer severe seasickness.
According to Agency Creative director and founder Carl M. Dameron, Salisbury delivers design and art direction with a straight-forward, clean, and practical approach that emphasizes visual impact and meaningful messaging that effectively tells the story and motivates the desired reaction from the audience.
“Thom’s understanding of audience, diversity, and straight-forward messaging, as well as his unparalleled abilities to ask the right questions and reject mediocre efforts are the bedrock to his ability to bring all together into truly outstanding solutions,” said Dameron. “He makes me and the entire team better. Thom is the most valuable creative talent I have ever worked with.”
His versatility includes all aspects of effective storytelling and motivating people to respond. From concept, copy writing, image selection (and direction), illustration, branding, and the ability to bring all components together in a powerful and cohesive visual, truly set him miles apart from any of his contemporaries, said Dameron.
For more information on advertising and public relations services call Carl M. Dameron at (909) 534-9500 or email Carl@DameronCommunications.com
We serve clients who make the world a better place – small businesses or large, government or non-profit, product, service, or cause. The Dameron Communications team is a dedicated group of creative, experienced, educated, talented, and diverse, Communications professionals delivering inspired advertising: public relations, community relations and government relations. The Agency’s work has won awards and client accolades for more than 30 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning results.
The new Bus Shelter Ad for Making Hope Happen’s Inland Empire Men’s Mental Health Program’s campaign: Friendship is good for our mental health.
“One of the things we learn in Adult Mental Health First Aid, is that spending time with your friends is good for your mental health,” said Ceseña.
(San Bernardino, Calif.) “It’s one of those ‘everybody knows’ things, that men tend to be reluctant to ask for help when they need it. To counter the negative stigma that’s attached to the whole mental health industry, we now offer classes for people who have friends or family that may be going through some tough times,” said Inland Empire Men’s Mental Health Program Manager Gerzon Ceseña.
The Making Hope Happen Foundation offers free classes through its Inland Empire Men’s Mental Health program for people who would like to help adults and youngsters who may be having a tough time.
Ceseña says, “We have three classes that teach about the warning signs for things ranging from aggressive acting-out to panic attacks, from depression to suicidal thoughts, and the right and wrong ways to approach those who are going through a rough patch and help them.”
“One of the things we learn in Adult Mental Health First Aid, is that spending time with your friends is good for your mental health,” said Ceseña.
The three classes are: QPR (Question / Persuade / Refer) Gatekeeper, Adult Mental Health First Aid and Youth Mental Health First Aid.
The QPR Gatekeeper course is the shortest of the three, taking only about an hour to 90 minutes, depending on how many people are enrolled and the number of questions that are raised during the training. It covers the essentials of recognizing problem symptoms and how to help.
Andy Quintana and Perry Madison in a Dameron Communicaitons commercial for the Men’s Mental Health Foundation filmed to run until November 2022. Directed by Shani Renee Hamilton, written and produced by Carl Dameron.
The Adult Mental Health First Aid class has seven sections and includes videos, role-playing and descriptive scenarios so participants can rehearse realistic situations with a knowledgeable instructor and be prepared to help someone who might be reluctant to open up to mental health professional but will talk with a friend.
Youth Mental Health First Aid has a self-paced opening section, followed by four more sections that cover various aspects of how to be an effective friend to a youth having problems.
Ceseña recommends the QPR Gatekeeper course as a first step for people who are interested in the training. “From there, QPR grads can go on to either the Adult or Youth First Aid class, depending on their individual focus,” he notes. Classes are delivered online via the Zoom Video Conference tool.
Making Hope Happen is a nonprofit foundation linked with the San Bernardino City Unified School District. The nonprofit is based on the philosophy of Gallop Senior Scientist Dr. Shane J. Lopez. Hope allows people to envision a better future, design a path toward that future, and take purposeful steps toward it. As a result of a deep commitment to this quest, the San Bernardino Community and School Alliance (CASA was reorganized and renamed the Making Hope Happen Foundation).
The Foundation’s Inland Empire Men’s Mental Health program offers free mental health training for people who would like to be able to help friends or family members that would like to learn effective ways to approach friends or family members who seem to he has emotional or mental health problems but aren’t sure about what to say or do.
For more information on The IE Men’s Mental Health Program go to the group’s web page at IEMensMentalHealth.org or call (909) 347-7234.
(San Bernardino, Calif.) The Northwest Project Area Committee is hosting a Town Hall and Mayoral Candidates Forum featuring the SEVEN candidates for the City of San Bernardino.
The forum will be held at 6:00 pm on Monday, April 11, 2022, at the Woodward Leadership Academy located at 1777 Baseline Street, San Bernardino. The forum is open to the public and attendees are encouraged to meet the candidates, hear their platforms and answers to relevant questions regarding our city.
The Northwest Project Area Committee is an oversight organization. The committee serves as a liaison to the city’s mayor, city council members and various departments. The organization collaborates with other PACS, public and private agencies on workshops, seminars, and outreach on projects and services benefiting residents and businesses in the 6thWard and citywide.
(San Bernardino, Calif). The Akoma Unity Center and Northwest Project Area Committee of san Bernardino are hosting an Education & Career Resource Fair. The event takes place on Saturday, April 2 from 9:00 am to 1:00 pm. The Education & Career Resource Fair is at 1357 California Street, San Bernardino.
The objective of this event is to connect individuals with employment and, or post-secondary opportunities – colleges, trade schools and Universities.
“There are several education institutions providing information on their services including Cal State San Bernardino, San Bernardino Valley College, Pasadena City College and Concord Career College,” said Dolores Armstead coordinator for the Education & Career Resource Fair.
Businesses are also attending to recruit employees, including City of San Bernardino, building trades, Stater Bros, and local water departments.
The Education & Career Resource Fair is for high school scholars, parents, recent college grads and those interested in furthering their jobs training, education and furthering their careers.
There are still vendor spaces available. For more information call (909) 217-7956.
Dr. Greg Zerovnik, Ph.D., an award-winning marketing, advertising, and public relations professional has joined the Dameron Communications team as an advertising and public relations professional
(San Bernardino, Calf.)Dr. Greg Zerovnik, Ph.D., an award-winning marketing, advertising, and public relations professional has joined the Dameron Communications team as an advertising and public relations professional.
Dr. Zerovnik has won regional awards for his copywriting and graphic design work including: the redesign of peer-reviewed journals for the Society of Critical Care Medicine, he also led the marketing communications effort that resulted in the passage of a $121 million bond issue for Citrus College.
Dr. Zerovnik has taught marketing and strategic management in MBA programs at several American universities and taught branding and positioning internationally at two universities in the People’s Republic of China on a teaching fellowship. He has also delivered seminars in strategy and marketing to Chinese executives visiting the U.S. in industries as diverse as banking, mining, petrochemicals, and community colleges.
“We are honored to have Dr. Zerovnik join the Dameron Communications team of diverse, talented Communications professionals. His creativity, knowledge and skill in media psychology, strategic management, marketing, advertising, and public relations will help our clients grow and prosper,” said agency creative director and founder Carl M. Dameron.
Dr. Zerovnik belongs to the Academy of Television Arts and Sciences, the Society of Media Psychology and Technology, and has served as a past president for the Inland Empire chapters of the American Advertising Federation (AAF) and the American Marketing Association (AMA). He served a term as Governor for District 15 (Southern California and Southern Nevada) of the AAF.
Dr. Zerovnik holds an MA and Ph.D. in Media Psychology from Fielding Graduate University. an EMBA from the Drucker Graduate School of Management at Claremont Graduate University and a BFA from the California College of the Arts, majoring in painting and sculpture.
For more information on advertising and public relations call Carl M. Dameron at (909) 534-9500 or email Carl@DameronCommunications.com
About Dameron Communications
Dameron Communications’ is a diverse team of communications professionals delivering inspired advertising: public relations, community relations and government relations. The Agency’s work has won awards and client accolades for more than 30 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
Shanna Bowen is the Social Media Director at Dameron Communications
(San Bernardino, Calf.)Shanna Bowen, a social media expert with more than 15 years’ experience creating and implementing successful social media campaigns, is the social media director for Dameron Communications. Shanna joined the team in 2020.
“We are pioneers in the social media marketing. Dameron Communcations started working in social media from the inception of the platforms with AOL and Myspace in 2003,” said agency creative director and founder Carl M. Dameron.
While Shanna is too young to be a social media pioneer, she has extensive success and experience in the field. “I develop social media content and plans to advance our clients’ brand identity,” said Bowen.
“Shanna creates consistent, meaningful content on all social media platforms, including writing and editing social media posts, maximizing customer engagement, and promoting social media campaigns,” said Dameron.
She manages a high volume of daily social media posts. She communicates with social media followers, including responding to participant questions. Shanna also develops and manages social influencer programs; and, she creates social media events.
“We are delighted to have Shanna on the Dameron Communications team of diverse, talented Communications professionals,” said Dameron. “Her creativity, knowledge and skill in social media is an asset to the team and keeps our client’s in touch with their clients, while creating new follwers to advance each client’s individual communications goals.”
Shanna uses analytical tools such as Google Analytics, Hootsuite Pro, and other social media insight tools to monitor and evaluate our clients’ social media presence and performance. She prepares weekly and monthly reports on social media marketing efforts.
Shanna constantly adjusts the social media marketing strategy for optimal results. She also stays up to date on best practices and emerging trends in social media.
For more information on social media marketing call Carl M. Dameron at (909) 534-9500 or email Carl@DameronCommunications.com
About Dameron Communications
Dameron Communications’ is a diverse team of communications professionals delivering inspired advertising: public relations, community relations and government relations. The Agency’s work has won awards and client accolades for more than 30 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
Long time Salvation Army supporters Skip and Cathy Chappell, Hospitality House Director Naomi Goforth and Major Martha Trimmer inspect the Hospitality House freezer.
(Redlands, Calif.) The Salvation Army’s Hospitably House had a big problem. The kitchen and bedrooms were just worn out. The problem was The San Bernardino Corps didn’t have the money to replace the 30-year-old kitchen. What to do?
Scott Carlson, The Salvation Army’s donor relations director thought of long time Salvation Army supporters Skip and Cathy Chappell. The couple have helped other Corps in Sothern California, so Carlson asked for help.
“The Chappell’s were eager to provide funding for a new kitchen when I described the need,” said Carlson. “But when they toured the Hospitably House, met some residents they saw the need for new beds and bedroom furniture as well as new kitchen equipment”.
“All together, they decided to provide funding for all new kitchen equipment, new beds and new bedroom furnishings for all 21 units at the Hospitality house”, said Carlson.
“We are so very happy and honored to receive this wonderful gift. This changes the lives for the better for our families who come to stay in the shelter,” said Hospitably House Director Naomi Goforth.
“We are so happy to help,” said Cathy Chappell. “We saw the need and knew we had to help these families through a very tough time,” she added.
The Hospitality House is The Salvation Army’s homeless shelter for families and single women.
The Hospitality House provided 31,534 nights of shelter to families and children experiencing homelessness. 1,612 children participated in educational and recreational programs last year. Many supportive services are provided with each night of shelter including meals, laundry, hot showers, tutoring and case management.
The people served at The Salvation Army shelter come from all walks of life. The challenges of homelessness touch all ethnic groups, family types and ages. Many people believe the Salvation Army shelter only accepts women and children. But that’s not true. Men are welcome if they are a part of a family unit with children. When it comes to families, children are the piece that is necessary to provide services.
The issue of homelessness continues to disrupt many families in the Inland Empire region. These displaced individuals are thrust into living situations that make them vulnerable to many problems.
Long time Salvation Army supporters Skip and Cathy Chappell donate new bedroom furniture to The Salvation Army Hospitality House. Salvations Army staff and volunteers put the all of the furniture together.
“Without proper and safe daily rest and food, health begins to decline. Anxiety caused by the uncertainty of finding needed resources causes fatigue, stress, and the breakdown of vital family relationships,” said Goforth.
The Salvation Army works with each homeless or transitional housing client to set up a Self-Improvement Plan that will move his or her family toward future independence, resolution of homelessness , and retention of stable housing long term.
For more information on The Salvation Army Hospitably House or to schedule a tour call (909) 888-1336. Donations may always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY.
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About the Salvation Army San Bernardino Corps
The Salvation Army may provide emergency services including food; lodging for homeless or displaced families; clothing and furniture; assistance with rent or mortgage and transportation when funds are available.
The Salvation Army is an evangelical part of the Universal Christian Church, and offers evangelical programs for boys, girls, and adults. One of the largest charitable and international service organizations in the world. The Salvation Army has been in existence, since 1865, more than 150 years, and in San Bernardino since 1887, and Redlands since 1885, supporting those in need without discrimination. SAL-ARMY. Our local number is (909) 888-1336.
Cheryl R. Brown, Dameron Communications Government Relations Director
Cheryl Brown is a former Assemblywoman, publisher, small business owner and current California State Commissioner on Aging who has devoted the majority of her life on public service.
She has been recognized by countless local, state and national organizations for her work on behalf of the community in various capacities as an elected official and community volunteer.
Cheryl leads the Government team helping clients win their government objectives.
Prior to being elected to the Assembly, she was a publisher of the Black Voice News in Riverside, CA.
Government/Community Relations Proficiencies
Development, implementation and management of strategic plans and programs to achieve the clients’ goals.
Oversee the community organizing campaigns.
Conduct policy advocacy activities regarding development, construction, education, entertainment, environment and public health policy issues.
Implement program evaluation activities and prepare written and oral reports for various purposes.
Serve as the primary spokesperson for the community campaigns to boards, media, business and community leaders, other organizations, elected officials and government agency representatives.
For more information on advertising and public relations call Carl M. Dameron at (909) 534-9500 or email Carl@DameronCommunications.com
About Dameron Communications
Dameron Communications’ is a diverse team of communications professionals delivering inspired advertising: public relations, community relations and government relations. The Agency’s work has won awards and client accolades for more than 30 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
Dr. George Gary Manross, Ph.D, Director of Research
Dr. Manross a behavioral scientist with more than 25 years experience in marketing and applied research, George joined Dameron Communications in 1998. He is also chairman and CEO of the Strategy Research Institute in Fullerton, California. Additionally, he has held executive-level positions with two Fortune 500 companies as well as the California Association of Realtors and PR firm Hill & Knowlton.
George began his career as a business editor for a large metropolitan daily newspaper. He has taught at UCLA and USC in communications, advertising and public relations.
His Ph.D. is in Communications Research from the Annenberg School for Communications at USC.
(San Bernardino, Calif). The Akoma Unity Center and Northwest Project Area Committee of san Bernardino are hosting an Education & Career Resource Fair. The event takes place on Saturday, April 2 from 9:00 am to 1:00 pm. The Education & Career Resource Fair is at 1357 California Street, San Bernardino.
