April Reya a medical assistant, gives the COVID-19 vaccination shot to Alicia Cazenave, of San Bernardino, Recently,at the LaSalle Medical Associates medical office located in Rialto, Calif. Cazenave received the one-shot Johnson and Johnson vaccine. (Photo by Valda Wilson)
“People of color are tired of being treated differently by doctors because of their skin color. At LaSalle, we pride ourselves on treating all patients with respect and giving them the care, they need, regardless of their ethnicity,” said Dr. Albert Arteaga, MD, founder and CEO of LaSalle Medical Associates, Inc.
In a new policy statement, “Eliminating Race-Based Medicine,” pre-published online May 2, 2022, in Pediatrics, the AAP observes that race is a historically derived social construct that has no place as a biologic proxy. Over the years, the medical field has inaccurately applied race correction or race adjustment factors in its work, resulting in differential approaches to disease management and disparate clinical outcomes.
“The American Academy of Pediatrics is taking an important step toward dismantling race-based medicine. This effort calls for acknowledging the impact that differential lived experiences have on individual and population health outcomes through a race-conscious health equity lens rather than through approaches that have inappropriately identified skin color as an independent risk-adjusting variable,” Dr. Wright said.
“Social determinants of health need to be carefully considered in the development of care delivery strategies including factors embedded in broad categories such as access, the physical environmental and community supports. Evidence informed incorporation of these factors is vital in all areas of medicine.”
“We are honored to have more Doctors to help serve the thousands of patients who have placed their trust in our network of primary physicians and healthcare professionals in California,” said Dr. Albert Arteaga founder and Chief Executive officer of LaSalle Medical Associates, Inc. Left to Right: Dr. Joseph V. Selvarj, Dr. Albert Arteaga, Dr. Cheryl Emoto, and Dr. Felix A. Albano.
Dr. Albert Arteaga, MD, CEO of LaSalle Medical Associates, Inc., says, “As a minority-owned organization, we have never treated any patient—adult or child—with any but the most conscientious and rigorous care. Many of our doctors and support staff are themselves minorities and they know very well how important it is to make all patients feel comfortable and to deliver to all patients the highest standard, the gold standard, of care.”
Race-based care has been pervasive for decades. One example is how some pediatricians deal with Black children who may be suffering from a urinary tract infection. According to Dr. Joseph L. Wright, M.D., M.P.H., FAAP, from American Academy of Pediatrics, rather than apply the gold standard test, they use a lesser procedure because they assume that Black children don’t get urinary tract infections as often as white children.
April Reya a medical assistant, gives the COVID-19 vaccination shot to Vicki Creighton, of Riverside, Recently, at the LaSalle Medical Associates medical office located in Rialto, Calif. Creighton received the one-shot Johnson and Johnson vaccine.
But that is not the case at LaSalle. “When we interview prospective providers, we make sure that they are in sync with our values and standards,” says Dr. Arteaga. “The gold standard is the only standard we apply to the people under our care.”
After two years of virtual doctor visits, all of LaSalle six clinics are open for person-to-person patient visits. Clinics are now open in San Bernardino, Rialto, Fontana, Hesperia and Victorville which is temporarily closed.
“The evolution of modern medicine has produced incredible advancements and accomplishments in health care,” Dr. Wright said. “But we must acknowledge and address the stark inequities that persist in leaving vulnerable populations behind. We are better than this. Now is the time for change.”
For more information or to make an appointment at a LaSalle Medical Associates Clinic call: Fontana (909) 823-4454; San Bernardino 17th Street (909) 887-6494 pediatrics only clinic; San Bernardino Mt. Vernon Ave. (909) 884-9091; Rialto (855) 349-6019; and Hesperia (760) 947-2161.
LaSalle Medical Associates, Inc. is one of the largest, independent, and Latino-owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands.
LaSalle operates six clinics employing more than 100 dedicated healthcare professionals, treating children, adults and seniors in San Bernardino and Riverside counties. LaSalle’s patients are primarily served by Medi-Cal and Healthy Families. LaSalle also accepts Blue Cross, Blue Shield, Molina, Care 1st, Health Net, and Inland Empire Health Plan (IEHP) coverage.
LaSalle is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals, and clinics, delivering high quality patient care to approximately365,000 patients in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin, and Tulare counties.
“We need to take the stigma away from mental health issues in the Black family”, said Healthy Heritage Movement founder Phyllis Clark.
(Ontario, Calif.) Join the Healthy Heritage Movement for a Healthy Laugh! “In honor of May being Mental Health Awareness Month, Healthy Heritage is celebrating with a Comedy Show and Mental Health Resource Fair at the world-famous Improv Comedy Club in Ontario”, said Healthy Heritage Movement founder Phyllis Clark.
Our mission is to eliminate health disparities within the African American Community through health education, policy change, and community outreach, said Clark.
The Healthy Heritage Movement has assembled a group of more than twenty mental health professionals, organizations, and aware comedians to entertain and inform African Americans in the IE of what is available to help people on Sunday, May 15, 2022, at 4:00 pm.
“The day’s feature is a two-hour, stand-up clean comedy show at the Ontario Improv Theater for ages 18 and older,” said Clark.
The comedy lineup includes:Lamont Bonman, who has also performed as Rev Monty B. Sharpton in clubs, churches, and concerts across the country. He created the wildly popular group Rev Monty B Sharpton and the Anointed Oreos; Gayla Johnson, an actress and stand-up comedian; and Donna Maine, a L.A.-based clean, corporate comedian and comedy writer.
Also, Richard Weiss, popular comedian, author, comic strip publisher and Coachella Valley resident, who openly shares his pilgrimage from shame and pain, to joy, love and laughter, in person, in his comedic performances and on his website.
Co-sponsors include Community Mental Health Equity Project (CMHEP), Broken Crayons Still Color, California Reducing Disparities Project (CRDP), California Department of Public Health and Riverside University Health System Behavioral Health and the African American Family Wellness Advisory Group.
Tickets are on sale for $25 online and at the Improv box office theater. “I know the event will sell out! Purchase your tickets today,” said Clark.
According to Clark, the night promises to be filled with laugher from a line-up of hilarious comedians, but it will also be an opportunity for individuals to talk to mental health professionals, gather mental health resources, network with the community, and enjoy good food and drink.
“Come celebrate Mental Health Awareness Month, and help Healthy Heritage continue our mission of removing the stigma of mental health in our communities! Ultimately, assuring us it is okay to not be ok,” said Clark.
This resource fair is also in celebration of our Broken Crayons Still Color Program, an 8-week program created around reducing the stigma of mental health for African American women. The program teaches effective strategies to identify signs of and cope with depression, stress, anxiety, PTSD, substance abuse and other mental health challenges.
For a list of Black mental health professionals in the Inland Empire, for a class near you or more information visit BrokenCrayons.org or call (951)293-4240 or email:
hhmmovement9@gmail.com
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About Healthy Heritage
Healthy Heritage Movement, Inc. was founded in 2007 by Phyllis Y. Clark in Southern California. Created to target and address health disparities within the African American community, Healthy Heritage Movement focuses on the wellbeing of African Americans through health education, policy change and community outreach. For more information on Healthy Heritage go to: www.HealthyHeritage.org
The comedy lineup includes:
Gayla Johnson is an actress and stand-up comedian. She’s appeared on such television shows as ABC’s Scandal, Supergirl, Bones, Greys Anatomy, Legions, The Fosters, Young & The Restless, Comedy Central’s Workaholics, and more. She has a diverse background in Theatre and a Degree in Broadcast Communications, she flowed into public speaking and then the challenging field of Standup Comedy. She has made guest appearances on COMICS UNLEASHED, SiTv’s LAFF JAM, INSIDE JOKE, B.E.T. COMIC VIEW, TBS COMEDY FESTIVAL, and the COMEDY TIME Series on YouTube. She’s quoted as saying “Stand-up Comedy is the one thing you can do badly, and no one will laugh at you”.
Donna Maine is an LA-based clean, corporate comedian and comedy writer (or less clean, depending on situation) who performs across the country. Her comedic insights run the gamut, including relationships, kids, medical background and coping with middle-age in a post-millennial world. Donna has been bringing laughter to all the major comedy clubs, the Burbank Comedy Festival, the inaugural Palm Springs Comedy Festival and events everywhere. She incorporates musical comedy and Christian comedy, writes jokes tailored to celebrations or roasts and has hosted numerous shows, including a long-running showcase of female comedians at Flappers Comedy Club. Donna can be heard co-hosting on radio, as well as doing voiceovers, and is a recent Funniest Housewives Finalist. She’s also available for acting roles. To make your event a fun-filled success, book Donna now!
Lamont Bonman has also performed as Rev Monty B. Sharpton in clubs, churches, and concerts across the country. He created the wildly popular group Rev Monty B Sharpton and the Anointed Oreos, known for their hilarious parodies which are featured on their CD Brand New Oldies. They are the Weird Al Yankovic of Gospel. Lamont is a series regular in the upcoming TV series Fifty and Over Club and will also be in the soon-to-be-released feature film Miracle of Tony Davis. From Las Vegas to Broadway, Lamont Bonman shares his gift and shares the Gospel.
Richard Weiss “Drinking led to blackouts for me which I call ‘The 90s’,” Weiss shares to a room full of laughter. “My family got together and gave me a little present… they got me tickets, luggage and a going away party called an ‘intervention’.” Richard Weiss, popular comedian, author, comic strip publisher and Coachella Valley resident, openly shares his pilgrimage from shame and pain, to joy, love and laughter in person, in his comedic performances and on his website.
Professor Willie Davis, Ph.D., Assistant Dean of Loma Linda University’s School of Pharmacy
“Our basic mental health training class teaches people proven ways to approach friends or family members who may seem to be struggling and get them to reach out for professional help,” said Ceseña.
(San Bernardino, Calif.) “I wasn’t sure what I expected to learn from the class I took with the Inland Empire Men’s Mental Health Program,” says Professor Willie Davis, Ph.D., of Loma Linda University’s School of Pharmacy, “but I have to say that it gave me the information I needed to get one of my students the help she needed.”
The Making Hope Happen Foundation offers three free classes through its Inland Empire Men’s Mental Health program for people who would like to help someone they know who seem to be having a hard time in one way or another but aren’t sure how to approach them or what to say that can get them started on feeling better.
Program Manager Gerzon Ceseña says, “Our classes teach people how to recognize the warning signs for things like depression and suicidal thoughts, along with the right and wrong things to say to their friends or family members who seem to be preoccupied with a problem or problems that they may be reluctant to talk about.”
“We offer two Mental Health First Aid courses, one that focuses on adults and one on youth, along with an introductory course we call ‘QPR,’ which stands for Question, Persuade, Refer, that provides insights into helping someone who may be thinking about suicide,” said Ceseña.
The day after Professor Davis took the QPR course, he was approached by a student who was feeling down and thinking about dropping out of the program. “I used what I learned in the QPR class to get her to start talking about a recent trauma she suffered and the thoughts of suicide she was having. She agreed to my suggestion that she get some help.”
“I’m happy to say that since that day, she has gotten counseling and is now feeling better and doing better academically.”
The QPR Gatekeeper course takes about an hour to 90 minutes, depending on how many people are enrolled and the number of questions that are raised during the training. It provides basic essentials that prepare attendees to then go on to either the Youth or Adult Mental Health First Aid course.
Making Hope Happen is a nonprofit foundation linked with the San Bernardino City Unified School District. The nonprofit is based on the philosophy of Gallop Senior Scientist Dr. Shane J. Lopez. Hope allows people to envision a better future, design a path toward that future, and take purposeful steps toward it. As a result of a deep commitment to this quest, the San Bernardino Community and School Alliance (CASA was reorganized and renamed the Making Hope Happen Foundation).
The Foundation’s Inland Empire Men’s Mental Health program offers free mental health training for people who would like to be able to help friends or family members that would like to learn effective ways to approach friends or family members who seem to he has emotional or mental health problems but aren’t sure about what to say or do.
For more information on The IE Men’s Mental Health Program go to the group’s web page at IEMensMentalHealth.org or call (909) 347-7234.
(San Bernardino, Calif). The Akoma Unity Center and Northwest Project Area Committee of san Bernardino are hosting an Education & Career Resource Fair. The event takes place on Saturday, April 2 from 9:00 am to 1:00 pm. The Education & Career Resource Fair is at 1357 California Street, San Bernardino.
The objective of this event is to connect individuals with employment and, or post-secondary opportunities – colleges, trade schools and Universities.
“There are several education institutions providing information on their services including Cal State San Bernardino, San Bernardino Valley College, Pasadena City College and Concord Career College,” said Dolores Armstead coordinator for the Education & Career Resource Fair.
Businesses are also attending to recruit employees, including City of San Bernardino, building trades, Stater Bros, and local water departments.
The Education & Career Resource Fair is for high school scholars, parents, recent college grads and those interested in furthering their jobs training, education and furthering their careers.
There are still vendor spaces available. For more information call (909) 217-7956.
Dr. Greg Zerovnik, Ph.D., an award-winning marketing, advertising, and public relations professional has joined the Dameron Communications team as an advertising and public relations professional
(San Bernardino, Calf.)Dr. Greg Zerovnik, Ph.D., an award-winning marketing, advertising, and public relations professional has joined the Dameron Communications team as an advertising and public relations professional.
Dr. Zerovnik has won regional awards for his copywriting and graphic design work including: the redesign of peer-reviewed journals for the Society of Critical Care Medicine, he also led the marketing communications effort that resulted in the passage of a $121 million bond issue for Citrus College.
Dr. Zerovnik has taught marketing and strategic management in MBA programs at several American universities and taught branding and positioning internationally at two universities in the People’s Republic of China on a teaching fellowship. He has also delivered seminars in strategy and marketing to Chinese executives visiting the U.S. in industries as diverse as banking, mining, petrochemicals, and community colleges.
“We are honored to have Dr. Zerovnik join the Dameron Communications team of diverse, talented Communications professionals. His creativity, knowledge and skill in media psychology, strategic management, marketing, advertising, and public relations will help our clients grow and prosper,” said agency creative director and founder Carl M. Dameron.
Dr. Zerovnik belongs to the Academy of Television Arts and Sciences, the Society of Media Psychology and Technology, and has served as a past president for the Inland Empire chapters of the American Advertising Federation (AAF) and the American Marketing Association (AMA). He served a term as Governor for District 15 (Southern California and Southern Nevada) of the AAF.
Dr. Zerovnik holds an MA and Ph.D. in Media Psychology from Fielding Graduate University. an EMBA from the Drucker Graduate School of Management at Claremont Graduate University and a BFA from the California College of the Arts, majoring in painting and sculpture.
For more information on advertising and public relations call Carl M. Dameron at (909) 534-9500 or email Carl@DameronCommunications.com
About Dameron Communications
Dameron Communications’ is a diverse team of communications professionals delivering inspired advertising: public relations, community relations and government relations. The Agency’s work has won awards and client accolades for more than 30 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
Shanna Bowen is the Social Media Director at Dameron Communications
(San Bernardino, Calf.)Shanna Bowen, a social media expert with more than 15 years’ experience creating and implementing successful social media campaigns, is the social media director for Dameron Communications. Shanna joined the team in 2020.
“We are pioneers in the social media marketing. Dameron Communcations started working in social media from the inception of the platforms with AOL and Myspace in 2003,” said agency creative director and founder Carl M. Dameron.
While Shanna is too young to be a social media pioneer, she has extensive success and experience in the field. “I develop social media content and plans to advance our clients’ brand identity,” said Bowen.
“Shanna creates consistent, meaningful content on all social media platforms, including writing and editing social media posts, maximizing customer engagement, and promoting social media campaigns,” said Dameron.
She manages a high volume of daily social media posts. She communicates with social media followers, including responding to participant questions. Shanna also develops and manages social influencer programs; and, she creates social media events.
“We are delighted to have Shanna on the Dameron Communications team of diverse, talented Communications professionals,” said Dameron. “Her creativity, knowledge and skill in social media is an asset to the team and keeps our client’s in touch with their clients, while creating new follwers to advance each client’s individual communications goals.”
Shanna uses analytical tools such as Google Analytics, Hootsuite Pro, and other social media insight tools to monitor and evaluate our clients’ social media presence and performance. She prepares weekly and monthly reports on social media marketing efforts.
Shanna constantly adjusts the social media marketing strategy for optimal results. She also stays up to date on best practices and emerging trends in social media.
For more information on social media marketing call Carl M. Dameron at (909) 534-9500 or email Carl@DameronCommunications.com
About Dameron Communications
Dameron Communications’ is a diverse team of communications professionals delivering inspired advertising: public relations, community relations and government relations. The Agency’s work has won awards and client accolades for more than 30 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
Cheryl R. Brown, Dameron Communications Government Relations Director
Cheryl Brown is a former Assemblywoman, publisher, small business owner and current California State Commissioner on Aging who has devoted the majority of her life on public service.
She has been recognized by countless local, state and national organizations for her work on behalf of the community in various capacities as an elected official and community volunteer.
Cheryl leads the Government team helping clients win their government objectives.
Prior to being elected to the Assembly, she was a publisher of the Black Voice News in Riverside, CA.
Government/Community Relations Proficiencies
Development, implementation and management of strategic plans and programs to achieve the clients’ goals.
Oversee the community organizing campaigns.
Conduct policy advocacy activities regarding development, construction, education, entertainment, environment and public health policy issues.
Implement program evaluation activities and prepare written and oral reports for various purposes.
Serve as the primary spokesperson for the community campaigns to boards, media, business and community leaders, other organizations, elected officials and government agency representatives.
For more information on advertising and public relations call Carl M. Dameron at (909) 534-9500 or email Carl@DameronCommunications.com
About Dameron Communications
Dameron Communications’ is a diverse team of communications professionals delivering inspired advertising: public relations, community relations and government relations. The Agency’s work has won awards and client accolades for more than 30 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
Carl Dameron, creative director of Dameron Communications. “Sharing your stories is fun. Let me share the secrets behind successful public relations and advertising.
To the people who know and work with him, Carl M. Dameron is a dynamic, hard-driving, award-winning advertising and public relations expert with more than 30 years of success helping organizations and people throughout California meet their goals.
He is also a cancer survivor. In this edition of SoCal Voices, Carl shares the story of starting and growing his company, how he dealt with his cancer diagnosis and offers sage advice for anyone facing a challenge.
Dameron Communications services include: advertising for television, social media, radio, newspaper, magazine, and billboards, web sites, direct mail, mobile web applications, and email. They also deliver award winning public relations press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
For more information on Dameron Communications call Carl M. Dameron @ (909) 534-9500.
Jay Diallo, CEO and Founder of First Community Capital, Inc. welcomes certification as the first and only Community Development Financial Institution (CDFI) located in Southwest Riverside County. First Community Capital serves Southern California and Arizona.
(Inland Empire, Calif.) The U.S. Department of the Treasury’s Community Development Financial Institutions Fund (CDFI Fund) has certified First Community Capital, Inc. as the first and only Community Development Financial Institution (CDFI) located in Southwest Riverside County. First Community Capital serves Southern California and Arizona.
Community Development Financial Institutions play an important role in generating economic growth and opportunity in some of our nation’s most distressed communities. By offering tailored resources and innovative programs that invest federal dollars alongside private sector capital, the CDFI’s take a market-based approach to supporting economically disadvantaged communities.
CDFI’s can loan money at very attractive rates to help people buy homes, and small businesses.
First Community Capital helps low – and moderate-income entrepreneurs who lack sufficient training and education to gain access to capital, thereby delivering long-term economic strength to communities while helping small businesses become more resilient.
“We often lend to borrowers that may not meet mainstream institutions’ underwriting criteria, helping to bridge the gap between conventional lending standards and the needs of hard-to-reach borrowers,” said Diallo.
Before starting First Community Capital in 2019, Diallo was Vice President – Community Development Lending Officer at Pacific Premier Bank in Irvine, CA. He also served as Executive Director – PPEP Microbusiness & Housing Developing Corporation (PMHDC), in Tucson, AZ.
Diallo earned undergraduate at bachelor’s degree in political science with a Minor in Economics, from Westmont College in Santa Barbara. He also earned a graduate degree in Banking from Pacific Coast Banking School in Seattle, WA. His fields of emphasis included: Credit and Enterprise Risk Management, Bank Financial Statements, Bank Financial Tools, Dynamic Leadership, Analysis of Business Conditions, Sales and Marketing.
First Community Capital is a nonprofit 501(c)3 organization and a certified CDFI governed by an independent board of directors. The board provides fiduciary and organizational oversight, ensuring it achieves its mission of growing businesses and strengthening underserved communities in California and Arizona. The directors are responsible for approving all lending policies and procedures as well as reviewing the financial and programmatic performance of the agency.
For more information on First Community Capital, Inc. go to https://www.fccbi.org or call (951) 249-5767
Board of Directors
Jay Diallo, Chairman, President & CEO
First Community Capital, Inc.
Mark Davis, Vice President-BDO-PM Canyon Community Bank
Vincent McCoy, Vice President Riverside County Black Chamber of Commerce
Fatimoh Muhammed
President & CEO – Wamufat International
First Community Capital Locations
California Locations
Southwest Riverside County
26111 Ynez Rd. Suite B30
Temecula, CA 92591
Inland Empire
2060 Chicago Ave. Suite A13
Riverside, CA 92507
Los Angeles County
879 W 190th St. Suite 400
Gardena, CA 90248
Southern Arizona Market
Pima County
8321 E Broadway Blvd #103
Tucson, AZ 85710
Maricopa County
1510 W McDowell RD #4
Phoenix, AZ 85007
Yuma County
8321 E Broadway Blvd #103
Tucson, AZ 85710
About First Community Capital Inc.
Established in 2019 as an economic development nonprofit agency, First Community Capital has already made significant contributions in helping entrepreneurs to start and grow their small businesses. In leveraging our network of bankers, community development organizations and leaders, we have provided training, seminars, and workshops to about 200 small business entrepreneurs. We strongly believe that with each business financed and each job created and or retained, it represents a critical step in the transformation of a life, a family, and a community.
(San Bernardino, Calif). The Akoma Unity Center and Northwest Project Area Committee of san Bernardino are hosting an Education & Career Resource Fair. The event takes place on Saturday, April 2 from 9:00 am to 1:00 pm. The Education & Career Resource Fair is at 1357 California Street, San Bernardino.
