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    22-Year African Missionary Frederick Vinton Joins LaSalle Medical Associates

    Frederick Robert Vinton, Jr., has recently joined LaSalle Medical Associates, Inc., as a Physicians Assistant. In his last position Vinton spent 22 years as the founder, physician and medical director for a district hospital in a remote area of Africa’s Democratic Republic of the Congo.

    (San Bernardino, Calif.) Frederick Robert Vinton, Jr., has recently joined LaSalle Medical Associates, Inc., as a Physician Assistant.   In his last position Vinton spent 22 years as the founder, physician assistant and administrator for a district hospital in a remote area of Africa’s Democratic Republic of the Congo.
    Mission Grace Ministries International and Grace Church of the Congo sponsored the medical mission.  Vinton founded an 80 bed hospital that now has a staff of 42 including two doctors and 15 nurses.
    “Working in the Congo had lots of challenges, but we were able to make a big difference in peoples’ lives.  It was very rewarding to deliver healthcare to so many people who had never received treatment before,” said Vinton.
    His desire to serve started when he visited his grandfather for a year from 1980 to 1981 while a college student.
    “My grandfather served in the Congo as a medical missionary for 75 years.  He started when he was age 20 and served until he was 95 years old when he had a stroke and returned to the US.  He died a year later.
    “When I visited Africa as a young man and saw the great need for healthcare and how my grandfather’s faith led him to serve God by helping his fellow man, I was humbled.  It changed my life and I decided to commit myself to helping people through the practice of medicine,” said Vinton.
    The Democratic Republic of the Congo, formerly Zaïre, is a very dangerous place and has been since its inception.  The Department of State warns U.S. citizens of the risks of traveling to the Congo.  Armed groups, bandits, and elements of the Congolese military are known to pillage, steal vehicles, kidnap, rape, kill, and carry out military or paramilitary operations in which civilians are indiscriminately targeted.
    In 2011 Vinton and his wife made the decision to leave the Congo and return home to Southern California.  “It had been our goal to start a medical work which we could eventually turn over to the Congolese church.  We felt that goal had been reached,” said Vinton.
    Returning to California after 22 years in a remote area in the Congo proved difficult for Vinton and his family. Although they visited the U.S. every three to six years, there were still many adjustments to make.  Where they lived there were few stores, few supplies and fewer medicines.
    When Vinton and his team built their hospital in the Congo, they sawed their own lumber from the trees they cut down and made their own furniture using hand tools.  They also made and fired their own bricks.
    “Now I walk into a place like Home Depot and all of those items are made and ready to go.  It is very different,” said Vinton.
    There is also access to many more medicines that can prevent illness, or help patients recover faster with less pain.  “At LaSalle we have access to the best medicines in the world.  Learning about all of the new medications, treatment regiments and therapies has been exciting,” Vinton said.
    Despite the changes and adjustments to California’s healthcare industry, Vinton is glad he joined the team at LaSalle Medical Associates as a Physician Assistant.
    “When I learned of the opportunity to join LaSalle, I did my homework on the company,” said Vinton.  “I am impressed with LaSalle’s mission to proved high quality healthcare to individuals and families with courtesy and respect.”
    LaSalle’s President, Dr. Albert Arteaga is no stranger to missionary work.  As the son of an Adventist Minister he spent several years as an adolescent in Argentina when his father was sent as a missionary.
    “It’s nice to know that the President of LaSalle understands the many definitions of a mission include: a calling, an assigned task or a place that helps needy.  I learned that Dr. Arteaga has made the delivery of high quality healthcare in California LaSalle’s mission,” said Vinton.
    “What I most enjoy about working with the staff at LaSalle is how they express the company’s slogan “We Care” by serving each and every patient that walks through the door with quality healthcare, every day,” said Vinton.
    Every LaSalle Doctor and physician assistant also shows the “We Care” attitude by using a chart with every four-dollar generic prescription available at Wal-Mart pharmacies.
    “When I have a patient that does not have health insurance, I can prescribe a medicine my patients’ can afford to take.  That means that our patients can use their medications and get better faster,” said Vinton.

    “When I learned of the opportunity to join LaSalle, I did my homework on the company,” said Vinton. “I am impressed with LaSalle’s mission to proved high quality healthcare to individuals and families with courtesy and respect.”
    “What I most enjoy about working with the staff at LaSalle is how they express the company’s slogan “We Care” by serving each and every patient that walks through the door with quality healthcare, every day,” said Vinton.

    “We are honored that Frederick chose to work with us at LaSalle Medical Associates,” said Dr. Arteaga.  His dedication to people and medicine are demonstrated by his 22 years of service to people in the dangerous, war torn country of the Congo.  I am confident that Frederick delivers excellent healthcare to every patient he sees, everyday.”
    Vinton graduated from California State University, Dominguez Hills in Carson and the Charles Drew University of Medicine and Science Physician Assistant (PA) Program.
    A physician assistant (PA) is a medical professional who works as part of a team with a doctor.  A PA is a graduate of an accredited PA educational program who is nationally certified and state-licensed to practice medicine with the supervision of a physician.
    PAs perform physical examinations, diagnose and treat illnesses, order and interpret lab tests, perform procedures, assist in surgery, provide patient education and counseling and make rounds in clinics, hospitals and nursing homes.
    Vinton works in LaSalle’s Hesperia clinic and the Mt. Vernon clinic in San Bernardino.
    For more information or an appointment call (909) 884-9091for LaSalle’s Mt. Vernon clinic or (760) 947-2161 for its Hesperia office.
    About LaSalle Medical Associates, Inc.
    LaSalle Medical Associates, Inc., is an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to more than 190,000 patient visits in Riverside, San Bernardino, Los Angeles, Stanislaus, Fresno, Kings, Tulare, San Joaquin and Madera counties.
    LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in California.

    Every LaSalle Doctor and physician assistant shows the “We Care” attitude by caring a chart with every four-dollar generic prescription available at Wal-Mart pharmacies.“When I have a patient that does not have health insurance, I can prescribe a medicine my patients’ can afford to take. That means that our patients can afford to use their medications and get better faster,” said Frederick Robert Vinton, Jr., who recently joined LaSalle Medical Associates, Inc., as a Physicians Assistant.

    Dameron Wows County Mental Health Summit in Palm Desert

    Carl Dameron, creative director of Dameron Communications; Wendy Gladney, author, entrepreneur and motivational speaker; and John A. “Jack” Calhoun, senior consultant for the U.S. Department of Justice and the National League of Cities. All spoke at the Riverside County Department of Mental Health PEI Summit in Palm Desert.

    (Palm Desert, CA)  Dancing and sliding across the floor, clicking through YouTube Videos and PowerPoint bullet points, voice in hushed tones, then booming “victorious””!  Carl Dameron creative director of Dameron Communications recently delivered a rousing presentation on effective communication at the Riverside County Department of Public Health’s Prevention and Early Intervention Summit.
    “Presentations are often less that exciting, so I push the envelope with my multi-media presentation to keep the audience involved and engaged,” said Dameron.  “I tell the audience that developing an effective message includes:  Make me care; Make me remember and Make me act.   That means I have to do the same in my presentation.”
    Dameron’s presentation is memorable. He spent most of the hour-and-a-half performance in the audience asking participants questions and floating from table to table.  He surprised participants with impromptu questions and rap videos.
    Dameron is the founder and creative director of Dameron Communications, a full-service advertising and public relations agency serving California since 1989.  He has won media coverage and placed product selling ads with the most prestigious and popular media channels, locally, regionally, nationally and internationally.
    “Carl is high energy person, who definitely knows what he talking about, that is why we selected him for the personation,” said Diane Brown, Social Service Planner/Training & Fidelity Liaison, Mental Health Services Act – Prevention & Early Intervention, Riverside County Department of Mental Health.
    “Are you an actor in movies, TV commercials or something?” asked one member of the audience after his presentation.  “I laughed and said no, I just love what I do,” said Dameron.

    Dameron show's the video "The Message" by Grandmaster Flash and the Furious Five to warm up the crowd

    Dameron has acting experience preforming in plays starting in the third grade.  He also took acting classes in high school and college but he admits he’s no Denzel Washington.
    “I wish I was that good, but I’m not.  I’m at the point where I’m not afraid to perform in front of an audience,” said Dameron.
    His presentation was for those delivering Prevention & Early Intervention services for Riverside County Department of Mental Health.
    The county web site says: an objective of Prevention & Early Intervention is to increase capacity for mental health prevention and early intervention programs. These programs are to be provided in places where mental health services are not traditionally given, such as schools, community centers, faith-based organizations, etc.
    The intent of PEI programs is to engage individuals before the development of serious mental illness or serious emotional disturbance or to alleviate the need for additional or extended mental health treatment.
    Dameron’s suggestions for successful advertising include:

    • Use a graphic artist to design brochures, flyers, ads and billboards.  “Your secretary is not a graphic artist.  Ad designers must understand color theory, typography and the best way to design advertising for effective communication.”
    • In the Inland Empire billboards and radio are king.  Use your budget to buy and use these media.
    • Don’t buy promo items if your annual ad budget is less than one million dollars.  Buy billboards, radio, TV, print or web ads.  Too many promo items end up in the closet and not used.  People often buy the wrong promo item and then not enough.  One good billboard in mall or flight of radio commercial will reach more people and deliver more results that your promo items.

    For public relations Dameron suggests:

    • Contract with a PR professional to write your press releases.  Unless your Ph.D., Masters or Bachelors’ degree is in communications, marketing or journalism you are probably not the best person to write your press releases. The media want and need the message delivered in a specific style.  If you don’t understand that style, it’s difficult to earn media coverage.
    • Use a photo with every story and give the media more than one photo choice.
    • Post all of your news releases to your website where they can be easily found.

    Dameron’s PowerPoint presentation can be found on line at the Dameron Communications website: http://www.dameroncommunications.com
    Creating campaigns that work is harder than it looks, and Dameron makes it look easy.   He has launched companies creating millions in profits, increased profits with existing firms and used crisis communications skills to save companies from failure.
    He is creative and tenacious. He pays attention to research, gets on the ground and communicates with customers and front line staff to find customer “hot buttons”. The creative team digests all of this information and together they create a solid thread weaved into a tapestry of effective messaging creating multi-media campaigns that work.
    Dameron effectively implements current technology and finds ways to effectively adopt new technology into campaigns.  He leads a team of creative professionals that create big ideas, engineer’s words and images that capture the audiences’ attention and motivates them to act.
    For more information on Dameron Communications call Carl Dameron at (909) 888-0017.
    About Dameron Communications
    Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, inform the public or gain acceptance of potentially controversial issues.
    Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
    Dameron has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press, The Press Enterprise, The Sun, The Daily Bulletin, The Daily News, The Daily Press and many more media outlets.

    ###

    Dameron’s presentation can be found on line at the following locations:
    The commercials can be seen at the Dameron Communications YouTube channel at:
    http://www.youtube.com/playlist?list=PLJR8_C-7ySC2b_fEFfarl2Cbk_LGYUYa8&feature=plcp
    The pre-presentation music is on youtube at:
    http://www.youtube.com/playlist?list=PLJR8_C-7ySC3RwoYiY7zyJJAdPyn_5rRj
    Download a copy of presentation  at:
    Samples of Dameron Communications TV Commercials:
    http://www.youtube.com/playlist?list=PL2337823B70921E70
    Samples of Dameron Communications Radio Commercials:
    http://soundcloud.com/you/tracks

    Samples of Dameron Communications Work Samples:
    http://www.dameroncommunications.com/our-work/
    Dameron Communications News site:
    http://www.dameroncommunications.com/blog/
    Of course the Dameron Communications website is:
    http://www.dameroncommunications.com

    CARL DAMERON NOMINATED FOR SPIRIT OF ENTREPRENUER AWARD

    (San Bernardino, CA) – Carl Dameron, president of Dameron Communications, has been nominated for recognition in the Fourth Annual Spirit of the Entrepreneur awards sponsored by California State University, San Bernardino.

    The award honors local business people who have overcome challenges and given back to their community.

    “I am honored to be considered for this award,” Dameron said. Dameron said he also appreciates how this awards program promotes an awareness of entrepreneurship among the Inland Empire’s youth.

    “They need to realize there are successful professionals who live right down the street from them,” he said.

    Dameron, 47, established Dameron Communications in 1989 after a marketing campaign for his former employer, AutoSound, increased that company’s profits by 250 percent. Despite his marketing success, Auto Sound was not able to keep Dameron on the payroll, so he parlayed that success into a business that has helped many other companies and non-profit organizations reach new customers.

    Dameron has also worked as a journalist before, both on radio and newspaper. That experience still helps him in dealing with media.

    “I see things with a journalist’s eye,” he said.

    Some of Dameron’s earliest customers were in the automotive business, and while he has had large corporations as clients, today’s clients include non-profit organizations that pay a reduced rate. Dameron doesn’t charge them full price because he believes they are performing important services for the community.

    For instance, the African-American Health Initiative promotes that African Americans in San Bernardino County will die, on average, 13 years before those of other races. The average African-American man in this county will not live to see his 56th birthday.

    As the father of two young girls, Dameron does not want to be part of that statistic.

    “I want to see my daughters graduate from high school,” he said. “I want to walk them to the altar on their wedding days.” Dameron also is an event producer.

    The largest event he is involved with is the Inland Empire Diversity Job Fairs, and he assists the Inland Empire African-American Chambers of Commerce in bringing these to various San Bernardino and Riverside County locations. In the 14 years, they have helped thousands of residents find jobs close to home.

    “People should be able to work where they live,” Dameron said. “The job fairs help local employers meet face to face with local people.”

    Even though Dameron has recently started another business, 909Models.com, his workforce is still small, with just four full-time employees. The employees keep busy all day, and are talented at what they do, freeing them to concentrate on increasing business.

    “I hire good people and stay out of their way,” he said. Frank Doughton, an account executive with the Riverside Press-Enterprise, nominated Dameron for this award.

    “Carl has done so much, with his agency, the job fairs, starting 909Models.com and his agency,” Doughton said. “He has been out there, taking the risks, and I just think it’s time he got some recognition.”

    Michael Stull, director of the Inland Center for Entrepreneurship, started this recognition program soon after coming to CSUSB in 2002. His university began the program with assistance from the Press-Enterprise, which continues to be a co-sponsor. Other sponsors this year include Arrowhead Credit Union, Citizens Business Bank, Citibank, Inland Empire National Bank, Loma Linda University Medical Center, Varner Saleson and Brandt LLP, Soren McAdam Christenson LLP, Family Business Partnership, Greater Riverside Chambers of Commerce, Glencrest Investment Advisors, the Riverside Convention Center, Wilkin Guge Marketing, KVCR, KTIE, and Milestone Media.

    Stull said this program not only promotes awareness of the Center for Entrepreneurship but also provides role models to CSUSB students interested in starting their businesses.

    “Students need to know about the great things people are doing right here,” he said.

    The deadline to nominate an entrepreneur is Aug. 15. To do so, go to www.inlandspiritawards.com

    For more information, call Stull at (909)) 537-3708