Carl M. Dameron, founder and president of Dameron Communications
Expertise.com Names Dameron Communications Best PR Firm of 2022
“I am honored to receive this recognition for our work in Public Relations,” said Carl M. Dameron, president of Dameron Communications.
(San Bernardino, Calif.) Dameron Communications has been reviewed, promoted, and selected by the website, Expertise.com, as one of its Best PR Firms in San Bernardino in 2022.
“I am honored to receive this recognition for our work in Public Relations,” said Carl M. Dameron, president of Dameron Communications. “Since 1988 we have worked hard to develop and maintain outstanding relationships with California media delivering significant public relations successes.”
Check out the review at: https://www.expertise.com/ca/san-bernardino/public-relations-firms
“We’ve screened, mystery shopped, and selected Dameron Communications from among your competitors. At Expertise.com more than 1 million monthly site visitors are already aware of Dameron Communications stellar reputation, said Ben Torres, of The Expertise Team
Dameron Communications’ is a Southern California based Advertising; public relations, community relations and government relations whose work has been winning awards and client accolades for more than 30 years.
“We blend relationships with proven advertising and public relations methods to deliver winning and measurable results,” said Dameron.
We serve clients who make the world a better place –business small or large, government or non-profit, product, service or cause primarily in California.
For more information or a free one-hour consultation call Carl M. Dameron at (909) 534-9500.
Willie Dee Ellison II joins Dameron Communications as Sports Marketing Expert.
Dameron Communications’ launches new sports marketing division with 30-year sports journalist Willie D. Ellison
(San Bernardino, Calif.) Dameron Communications’ launches new sports marketing division with Willie Dee Ellison II Sports Marketing Expert. He has more than 30 years of media and public relations experience in journalism and sports marketing.
Ellison covers major sports and entertainment in the Southern California Region and has since the 1980’s. This includes interviews, articles, photography and public relations with the Lakers, Rams, Raiders, Dodgers and Angels.
Dameron Communications’ new sports marketing division includes marketing of sporting events, sports businesses, individual athletes, stadiums and facilities where sporting activities take place; Public Bodies, Federations, Leagues and Series, with the purpose of promoting, growing, and developing individual disciplines and championships; and equipment for practicing sports disciplines.
“We are honored to have Willie join the Dameron Communications team of diverse, talented Communications professionals. His knowledge and skill in sports marketing will help local school districts, colleges, universities and professional sports teams grow and prosper,” said agency founder Carl M. Dameron.
“The Dameron Communications team and I have developed effective strategies to keep people interested and involved despite the issues that COVID has created in sports and sports involvement,” said Ellison. “I am excited to be a part of the Dameron Communications team,” added Ellison.
Ellison has covered the NFC Championship for the NFL, and The Western Conference Finals for
the NBA, NCAA programs including USC and UCLA, NCAA Basketball Tournaments and several Rose Bowl Games including the National Championship.
The Southern California native has garnered many awards and achievements since his days at California State University, San Bernardino. Ellison is married with three adult children and seven grandchildren.
About Dameron Communications
Dameron Communications’ is a diverse team of communications professionals delivering inspired advertising: public relations, community relations and government relations. Agency work has won awards and client accolades for more than 30 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
Carl Dameron, creative director of Dameron Communications. “Sharing your stories is fun. Let me share the secrets behind successful public relations and advertising.
To the people who know and work with him, Carl M. Dameron is a dynamic, hard-driving, award-winning advertising and public relations expert with more than 30 years of success helping organizations and people throughout California meet their goals.
He is also a cancer survivor. In this edition of SoCal Voices, Carl shares the story of starting and growing his company, how he dealt with his cancer diagnosis and offers sage advice for anyone facing a challenge.
Watch here: https://www.socalvoices.com/episodes/carl-cameron
Dameron Communications services include: advertising for television, social media, radio, newspaper, magazine, and billboards, web sites, direct mail, mobile web applications, and email. They also deliver award winning public relations press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
For more information on Dameron Communications call Carl M. Dameron @ (909) 534-9500.
Daniel Herrera 12, Sonali Herrera 10, mother, Sujana Herrera volunteer to serve at the recent Thanksgiving dinner. They are from Riverside this is their second-year volunteering with The Salvation Army. The annual Christmas Dinner for hundreds of people is at 2626 Pacific St., in San Bernardino on Saturday, December 24 from 11:00 a.m. to 1:00 p.m.
(San Bernardino, Calif.) The San Bernardino Salvation Army Corp (www.salvationarmyusa.org) hosts its annual Christmas Dinner for hundreds of people at its headquarters, 2626 Pacific St., in San Bernardino, CA 92346. This year, the Christmas dinner will be held on Saturday, December 24 from 11:00 a.m. to 1:00 p.m.
“We share the joy and love of our God who sent his only begotten son, Jesus Christ, to save us from sin. He taught use to love our neighbors as ourselves. We share this Christmas meal and meals every day to show those in need that God truly cares for all of his children,” said Major Daniel Henderson, Citadel Corp director.
Since 1887, the annual San Bernardino Salvation Army Christmas dinner has served thousands of families, mothers, children and men who do not have the means to provide themselves a Christmas dinner. Some just come to enjoy fellowship with others.
People come from Bloomington, Colton, Grand Terrace, Highland, Rialto, and San Bernardino for this annual Christmas celebratory meal. The dinner often serves more than 300 people.
“This year, guests will enjoy a turkey dinner with all the trimmings, containing potatoes, gravy, stuffing, vegetables, pie and other food received from donations,” said Lt. Cathie McCully.
“Every year, volunteers come together to provide the food preparation and service of Christmas meals to dinner guests,” said Major Daniel Henderson, Commander of The Salvation Army San Bernardino Corp. “Our volunteers and staff really do an outstanding job, to make a difference for those who are less fortunate during the holiday season.”
Many of the services provided by the Salvation Army, such as this annual Community Christmas dinner, are made possible through in-kind donations and money raised through the Red Kettle Bell Ringer campaign. “It’s one of ministries your donations serve,” said Major Henderson.
Each Christmas, Inland Empire Salvation Army Corps in eight corps locations combine to serve about 1,800 people holiday meals.
The hungry families are joined by hundreds of volunteers who help prepare the food and serve meals to the families. Along with asking volunteers to help serve food, the Salvation Army is encouraging people to donate turkeys or hams, side dishes and other food by calling (909) 888-1336.
“The San Bernardino Corps also needs food every day for those at our Hospitality House living shelter,” said Lt. Cathie McCully. Up to 100 family members stay in its transitional and emergency family shelters.
For more information about the Salvation Army Christmas dinner, donations or volunteering for the Christmas dinner at The Salvation Army near you, call or visit the locations below.
San Bernardino County
- San Bernardino, 2626 Pacific Avenue, (909) 888-1336.
- Ontario, 1412 S. Euclid Ave., (909) 986-6748.
- Victorville, 14585 La Paz Drive, (760) 245-2545.
- Redlands, 838 Alta St., (909) 792-6868.
- Riverside, 3695 First Street, (951) 784-3571
- Moreno Valley, 14075 Frederick St., (951) 653-9131.
- Hemet, 340 S. Palm Ave., (951) 791-9495.
- Murrieta, 4020 Los Alamos Rd., (951) 677-1324
To donate by phone call 1-800-SAL-ARMY (800-725-2769). Donate on line at: WesternUSA.SalvationArmy.org
About The Salvation Army San Bernardino Corps
The Salvation Army may be able to provide emergency services including food; lodging for homeless or displaced families; clothing and furniture; assistance with rent or mortgage and transportation when funds are available. The Salvation Army Team Emergency Radio Network (SATERN) assists rescue workers and evacuees in such disasters as fires.
The Salvation Army is an evangelical part of the universal Christian Church, and also offering holistic programs for people of all ages. One of the largest charitable and international service organizations in the world, The Salvation Army has been in existence since 1865 and in San Bernardino since 1887, supporting those in need without discrimination.
The San Bernardino Corps of The Salvation Army serves Bloomington, Colton, Grand Terrace, Highland, Rialto, and San Bernardino. Donations may always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY. Our local number is (909) 888-1336.
Dameron Communications creates newsletters for cities, counties, colleges, universities, shopping centers, developers, retailers, computer stores, doctors, medical clinics, Non-Profits, attorneys, schools ad more…
(SAN BERNARDINO, CA.) “Dameron Communicators, that’s what we call the newsletter designs,” says Carl Dameron, founder and creative director of the public relations/advertising firm Dameron Communications. “These newsletters boost awareness and business for all clients who come on board.”
“We won’t just design, write and produce printed editions,” adds Dameron, “we’ll also create a social network strategy, and post them on all the major industry websites, create an electronic version for distribution via email and to post on client Web sites.”
“Our clients will get the broadest possible exposure for their services, offerings and successes. Plus, what goes in the newsletters will also be sent to all media outlets in their service area. For Inland Empire clients that’s potential exposure to 4.2 million potential customers,” said Dameron.
“We now how to pull the good stories out of good businesses,” Dameron says, “we know how to tell it, and tell it to more people than ever before.”
Newsletters are designed, written or produced in full color, and are available in two-page, to 64-page formats up to 500,000 units.
Since 1989 Dameron Communications has creatively met the needs of our diverse client base in California. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.
Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
Dameron has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press, The Press Enterprise, The Sun, The Daily Bulletin, The Orange County Register, The Daily News, The Daily Press and many more.
For more information call Carl Dameron at (909) 534-9500.
(San Bernardino, CA) “We are all products. Remember that. As an advertising and public relations creative director, my product is problem solving, knowledge and creativity,” said Carl M. Dameron creative director and founder of Dameron Communications.
“I am going to tell you how to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community and entice the market to buy more of your products, goods and/or services,” said Dameron.
This series has been going for several weeks. Go to the website for the entire backlog at
- This January 2012 ad uses the campaign theme for the Magnolia at Highland – “Affordable Luxury”. We also target seniors by saying, “For ages 62 and better”. The campaign was very successful. The senior apartments have 100+ person waiting list.
This is where your research bears fruit. Take the information obtained through your research that tells you who your customer is, what they like, and what they like about your products and services to develop a campaign theme to reach your target market.
This theme must translate well into print, radio, television, your website, billboards, Email, social networks, and direct mail to grab the target’s attention and leave the right impression. If you need help to develop your ads use: and ad agency, freelance artists, university students or talk to your newspaper or radio representative.
You can also call Dameron Communications to help you develop your plan.
We know the goal is to increase sales and profit:
- But of what product ? You want to include all of them but really pick one.
- Of what service? Again I know, you want to include all of them, but again pick one.
- Where is it? Where are your locations or do you come to me?
- When do customers want to buy your stuff? — Winter, spring, summer or fall?
Start by reviewing your sales and promote your most popular product or the thing you are known for.
80 percent of your business comes from 20 percent of your customers. Define who the 20 percent are, what they want and create your campaign to go after more people like them!
For Argosy University they are highly recognized for their Postgraduate degrees in Psychology, Education and Business, that’s their 20 percent. So our goal was to increase enrollment in those programs. They also have bachelors degree completion programs and other offerings.
Slogans – “Campaigns that work!” That’s the Dameron Communications slogan
How do you start? Try creating a quick five-second description of what you do that makes your customer feel better good about buying your product. Then massage it into a slogan.
Here are some examples.
- For SpeakerCraft we created the slogan “The Art of Sound”. They sell speakers and high-end stereo equipment. Not just things to make music, but things to make music sound exceptionally great.
- For the San Bernardino County Department of Public Health AIDS program the slogan was “Know your Status”. We show multiethnic real people and ask the question: “Are you HIV Positive of Negative?”
- Are you HIV Positive of Negative? Do you know? You should know. Take control. Get checked for free at the San Bernardino County Health Department.
- For The Magnolia at Highland the slogan is “Affordable Luxury”. This project is a low income senior citizen complex, however it is designed and built like a luxury resort. So we sold it that way. We used the images reserved for luxury spas and luxury resorts, people in the pool, the cabañas and the beautiful entry. Instead of 62 and older we came up with 62 and Better.
- The Magnolia at Highland Senior Citizen Apartments’ Grand Opening invitation created for Western Seniors Housing. It clearly shows the luxury features available in the Senior Apartments.
- For Argosy University it’s “Education that Works.” This slogan has multiple meanings. Not only does the education help you be a better person, but the reason many people get a post-graduate degree is to get a better job and make more money, so having a degree from Argosy helps to get you more work. The other issue with Universities new to the area is the question of trust. We included the line “quality Education for over 30 years in Psychology, Education and Business” to demonstrate that Argosy was not a new University, just new to the area. This line is to solidify the brand and increase trust. The campaign increase enrollment 450 percent and made the campus the fastest growing start up the history of 22 campus system.
- Yes, it does sound like our slogan. Argosy abandoned it and so we picked it up. Waste not, want not.
- “Education That Works” was the slogan we created for Argosy University. This is the billboard we created, we also created newspaper ads, plus magazine and radio commercials.
Good luck, and remember the target for your slogan is your customers, not you!
To Be Effective In Advertising, Plan And Be Consistent.
- Display your slogan everywhere. This is the email signature for Dameron Communications
For a free one-hour consultation call Carl M. Dameron at (909) 534-9500.
For a free copy of “Effective Advertising & Public Relations” click here to download: DC-701 Effective advertising-legal 51211.
Effective Advertising & Public Relation prints on legal paper
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Contact John Barry,
AAF public relations
Lacey Kendall new AAF president
(San Bernardino, CA) Lacey Kendall, a radio consultant and broadcast advisor at Cal State San Bernardino has been named president of the Inland Empire Chapter of the American Advertising Federation (AAF).
Kendall served as vice president of the AAF last year where she played a key role in the annual ADDY awards, a gala that recognizes excellence in advertising throughout the Inland Empire. She also helped organize monthly educational programs and fundraising events for the local chapter.
“I’m so excited to serve as president of the AAF for this coming year. This chapter has a long history of service to the advertising community in the Inland Empire and I am looking forward to continuing that tradition.”
Her goals for the coming year are, “To increase membership, host an incredible ADDY award competition and strengthen relationships with local colleges and universities who offer advertising as an academic major,” says Kendall.
“We also believe that advertising students should be better connected to the professional organization that represents their industry. This year we’re going to work to improve those relationships with this AAF chapter and increase the academic scholarships we already offer to deserving advertising students.”
Kendall, 52, of North Rialto became interested in radio broadcasting at San Bernardino Valley College in 1979 where she hosted ‘Bluegrass Alive!’ Since then she has worked as a producer, manager and on-air host for radio stations in Los Angeles, San Bernardino and Ventura Counties.
Hired to cast voices for worldwide radio and TV commercials at Voice Over LA Studios in Hollywood, she worked on the George H.W. Bush presidential campaign and with clients such as Nike, Touchstone Pictures, Men’s Health Magazine and McDonalds.
In 1994 she started 909Creative, an Inland Empire commercial production company. She has also taught radio broadcasting at San Bernardino Valley College and at the University of LaVerne. And in 2003 she worked with American radio news legend Daren Lane to build KCAA/NBC News Radio where she served as operations manager.
In 2007 Kendall was hired as the broadcast consultant at Cal State San Bernardino, where today she advises over 140 students who are studying broadcasting, marketing, advertising and station management. Her duties include managing Coyote Radio, the Cal State radio station, and she produces My Awesome Empire, a radio show about the Inland Empire and the Isla Earth Radio Series, broadcast over 300 stations in the U.S. and heard by over seven million weekly listeners. Additionally she continues to host a Saturday show on 96.7 KCAL Rocks where she first worked 33 years ago.
Kendall was born in Lakewood, Ca. and grew up in Rialto. She earned a B.A. in radio broadcasting from the University of La Verne and a M.A in Communications from Cal State San Bernardino.
“The Community Settlement Association is increasing attendance in their DUI program by asking for more people to attend. Advertising works when it’s done right,” says Carl Dameron.
(SAN BERNARDINO, Calif.) With 24 months of increased employment and retail sales it is quite clear we are in an economic recovery. “But tough economic times convinced too many companies stop advertising their business, or they cut their public relations budget because its easier than cutting people,” says Carl M. Dameron, founder and Creative Director of Dameron Communications, (DameronCommunications.com) a leading public relations and advertising agency serving California.
“The problem is many companies have been so lean for so long they have forgotten they must increase their ad budget to get more customers. They are still in survival mode and afraid to advertise. Waiting could very well be the wrong thing to do now,” said Dameron.
A free brochure from Dameron Communications, Effective Advertising & Public Relations, outlines a step-by-step program to effectively reach a company’s target market, create a positive image of the business and entice their target market to use their products and services.
According to Dameron the solution to increasing business in a changing economy is to change your advertising strategy. “The recession is ending and pent up demand is driving increased traffic and sales at many businesses. Buyers are redefining their purchases based on what they need, not just want.
Dameron offers more solutions to energize or create and implement an effective advertising and public relations strategy.
The program consists of four major components: research, ad development, media planning and placement and finally ad monitoring for effectiveness. While a successful campaign fulfills all four components, a combination of effective planning and consistency is also required to be effective.
Additionally, Dameron’s guide gives information on developing effective public relations, government relations and community relations strategies.
Dameron goes one step further. “If your business needs help sorting out your media options or creating a new message, we will provide you a free one-hour consultation on your advertising, public relation plan.”
Effective Ad and PR Strategies prints on legal paper
For a free copy of Effective Advertising & Public Relations go on line to DameronCommunications.com. For a free one-hour consultation call Carl Dameron at (909) 534-9500.
The Dameron Communications Difference
Dameron Communications’ inspired Advertising; public relations, community relations and government relations work has been winning awards and client accolades for more than 20 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
We serve clients who make the world a better place – small business or large, government or non-profit, product, service or cause primarily in California’s Orange, Riverside and San Bernardino Counties.
For more information or a free one-hour consultation call us in (909) 534-9500.
Click her to download the PDF: DC-711 legal effective advertising web