Sprint PCS – Dameron Communications created all of the collateral material (brochures, displays, promotional items, banners and mailers) for the Sprint PCS Southern California launch.
The Result? A successful launch of Sprint PCS throughout all Southern California exceeded projections.
AHHI – The African American Health Initiative. Dameron Communications created and implemented an effective advertising and public relations strategy to mobilize participation in a study and strategy to improve black health in San Bernardino County by effectively informing the public that blacks are dying 13 years younger than whites. We also kept the public and the elected officials informed and involved. Additionally, we forged solid relationships with the media to keep black health issues in the minds of the healthcare community, politicians and blacks.
The Results? We achieved national exposure for the most comprehensive study of black healthcare issues in the nation. The report produced state and federal bills to make positive change in black healthcare. We also created nine recommendations to positively affect black health in the county, and the County Health Department has agreed to develop a multicultural county-wide health plan.
Inland Empire Diversity Career & Job Fairs – We created the largest business event in California’s Inland Empire. Dameron Communications was instrumental in the design and implementation of the ad campaign that yielded more than $200,000 worth of media coverage, including television, radio and all local dailies, as well as the majority of weekly newspapers and magazines.
The Result? Advertising for the Job Fair attracted more than 30,000 job-seekers, and recruited 360 employers who paid to bring more than 18,000 jobs to the fairs.
San Bernardino County Superintendent of Schools – We were successful in developing the theme and ad campaign for the Community Coalition’s “Read to Me” project. Media was created for radio, newspaper, magazines, billboards, bus boards, press releases, press conferences, signs, flyers, posters, Web, broadcast fax and direct mail.
The Results? We brought in more than $500,000 worth of free media coverage.
Stand Up for San Bernardino – In just two weeks the campaign generated 28 minutes of television exposure, more than 200 free radio announcements and in excess of 2,000 inches of print coverage.
The Result? A widespread positive change in the way residents perceived their community.
National Restaurant Chain – A prominent nationwide restaurant chain found itself facing a public relations disaster. A customer contracted an e-coli infection from a salad bar in one of the facilities. While the chain was ruled to be free of responsibility, the word soon spread that the operation was somehow negligent in its processes. Customer counts plummeted.
The Result? Media tours of facilities in various restaurants in the chain were conducted by key local media representatives resulting in often front-page coverage. Chain executives welcomed press conference opportunities to explain what happened and who was or was not responsible, yielding exposure in more than 20 national publications. Within just a matter of weeks, business and customer counts were back to normal.
Stillwater Press – The Southern California publisher of the TULIPP Guide, a potentially lifesaving emergency medical foldout, knew how to create it, how to design it, how to get it manufactured. Now, though, they faced the maze of how to get the word out.
The Result? Samples and cover letters were sent to national reviewers and to experts for endorsement comments to be used in later promotion. Among major media results were reviews in Westways magazine from the Auto Club, and the Costco chain’s monthly magazine. The author was interviewed on burgeoning satellite radio and other standard outlets. Media coverage exceeded expectations, and ales ballooned well beyond forcasts.
Jobs Announcements – Dameron’s goal was and is to help Inland Empire residents avoid the long, expensive commutes to other communities for work, by letting them know of local and area employment opportunities. We arranged with the region’s major radio station KOLA – 99.9 to carry at no cost three locally oriented job announcements every weekday morning.
The Result? Over 200 people were hired as a direct result of the in less than six months.
Riverside County Tobacco Control Project – Our efforts were crucial toward attempting to convince the board of supervisors to not accept tobacco ads at county events.
The Results? A new county ordinance was established to forbid tobacco advertising on any county property.
