Dr. George Gary Manross, Ph.D, Director of Research
Dr. Manross a behavioral scientist with more than 25 years experience in marketing and applied research, George joined Dameron Communications in 1998. He is also chairman and CEO of the Strategy Research Institute in Fullerton, California. Additionally, he has held executive-level positions with two Fortune 500 companies as well as the California Association of Realtors and PR firm Hill & Knowlton.
George began his career as a business editor for a large metropolitan daily newspaper. He has taught at UCLA and USC in communications, advertising and public relations.
His Ph.D. is in Communications Research from the Annenberg School for Communications at USC.
My family: Shiane, Shaila, Carl and Malaika. Making it through love, life and success.
A discussion on the history of me, family, Fitness, relationships, divorce, function, disfunction and love. An interview conducted by my ex-wife, Malaika Jacocks of Body by Malaika.
Dameron Communications services include: advertising for television, social media, radio, newspaper, magazine, and billboards, web sites, direct mail, mobile web applications, and email. They also deliver award winning public relations press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
For more information on Dameron Communications call Carl M. Dameron @ (909) 534-9500.
Carl Dameron, creative director of Dameron Communications. “Sharing your stories is fun. Let me share the secrets behind successful public relations and advertising.
To the people who know and work with him, Carl M. Dameron is a dynamic, hard-driving, award-winning advertising and public relations expert with more than 30 years of success helping organizations and people throughout California meet their goals.
He is also a cancer survivor. In this edition of SoCal Voices, Carl shares the story of starting and growing his company, how he dealt with his cancer diagnosis and offers sage advice for anyone facing a challenge.
Dameron Communications services include: advertising for television, social media, radio, newspaper, magazine, and billboards, web sites, direct mail, mobile web applications, and email. They also deliver award winning public relations press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
For more information on Dameron Communications call Carl M. Dameron @ (909) 534-9500.
Salvation Army Announces Red Kettle Kick Off at Bear Springs Hotel in Highland
Assemblymember James Ramos and Attorney Wilfred C. Lemann lead the Red Kettle Kick Off Restore Christmas to launch San Bernardino annual giving campaign for homeless, hungry, and hopeless.
(Redlands, CA) The Salvation Army of San Bernardino County announces the Red Kettle Kick Off on Wednesday November 17, 2021at 6:00 PM., at the Bear Springs Events Center in Highland with Keynote speaker Assemblymember James Ramos. Community leader and Attorney Wilfrid C. Lemann will serve as the master of ceremonies.
Assemblymember James Ramos is the Keynote speaker for The Salvation Army of San Bernardino’s Red Kettle Kick Off on Wednesday November 17, 2021at 6:00 PM., at the Bear Springs Events Center in Highland.
“Every year we have invited community and business leaders to learn how The Salvation Army served our community last year and how we will serve the county in the next year,” said Major Kyle Trimmer, Corps Officer of The Salvation Army of San Bernardino.
“We also ask the community to donate funds to support our mission for this Christmas and next year,” said Major Trimmer. “We are worried about getting the toys we need for the hundreds of children who will go without a Christmas present if we don’t help.”
Majors Kyle and Martha Trimmer, Corps Officer of The Salvation Army of San Bernardino host The Salvation Army of San Bernardino’s Red Kettle Kick Off on Wednesday November 17, 2021at 6:00 PM., at the Bear Springs Events Center in Highland.
The nationally recognized shiny Red Kettle and our happy bell ringers are an integral part of the Christmas scene. Each year, thousands of dollars are donated to aid needy families, children, seniors, and the homeless, hungry and hopeless.
Community leader and Attorney Wilfrid C. ”Bill” Lemann is the master of ceremonies for The Salvation Army of San Bernardino’s Red Kettle Kick Off on Wednesday November 17, 2021at 6:00 PM., at the Bear Springs Events Center in Highland.
The Red Kettles are the main fundraiser for The Salvation Army and raises the majority of funds for service to needy people in the county for the year. The suggested donation for the Red Kettle Kick Off is $250. If you would like to attend this event please RSVP to KettleKickOffRSVP@usw.salvationarmy.org
The Salvation Army serves the Inland Empire’s homeless, hungry, and hopeless. They have served our area since 1885, supporting those in need without discrimination.
To volunteer or donate call (909) 792-6868 or go to www.salvationarmyusa.org.
About the Salvation Army
The Salvation Army is an evangelical part of the Universal Christian Church and offers holistic programs for individuals of all. The Salvation Army is one of the world’s largest charitable and international service organizations.
The San Bernardino Corps of The Salvation Army serves Big Bear, Blue Jay, Crestline, Lake Arrowhead, the mountain communities, Bloomington, Colton, Grand Terrace, Highland, Rialto, Loma Linda, Yucaipa, Redlands, and San Bernardino.
The Salvation Army of San Bernardino County announces the Red Kettle Kick Off on Wednesday November 17, 2021at 6:00 PM., at the Bear Springs Events Center in Highland with Keynote speaker Assemblymember James Ramos. Community leader and Attorney Wilfrid C. Lemann will serve as the master of ceremonies.
The nonprofit Family Is All That Matters celebrate their Grand Opening Aug. 21, 2018 at the Galleria at Tyler Mall. Board members, County Officials, mentors and mentees in the program, partners, and many others were present for the celebration. The nonprofit provides academic tutoring support, mentoring and an athletic outlet for children 5 to 18 years old. They focus on integrating academics, athletics and individual empowerment.
(Riverside, Calif.) – Nothing can stop the nonprofit group FIATM from achieving its goal of “Unifying Communities – One Family at a Time.”
FIATM, which stands for “Family is all that Matters,” has already survived a crisis that would have forced many charitable organizations to close their doors.
A late-night fire destroyed the group’s Moreno Valley headquarters on Jan. 1, 2021.
FIATM just put in a computer lab and adjusted its programs to be Covid compliant when the New Year’s fire destroyed their facility and shut down 13 other neighboring businesses.
Despite that setback, FIATM founder and Chief Executive Officer, Kuba Brown, its Chief Operation Officer, David J. Layne, along with the rest of the group’s board members, staff, volunteers and their community partners, never stopped helping needy families with food, utilities and rental assistance.
FIATM COO, David Jordan Layne, Riverside County Second District Supervisor, Karen Spiegel, and FIATM Founder and CEO, Kuba Brown, held its Grand Opening at The Galleria at Tyler recently.
The group continued offering educational and tutoring programs for students from 5 to 18 year olds, and its organizers and youth sports coaches continued working with at promise youths and their families throughout Southern California.
In fact, the challenge may have made the Inland Empire organization stronger than ever.
FIATM recently held an Grand Opening and open house at its spacious new headquarters inside Tyler in Riverside.
The 3,400-square-foot office has enough room for a computer lab, reading lab, homework station where youths can check out Chromebooks, a screening area for thought-provoking family movies, and displays focusing on science, technology, engineering, the arts and math.
The nonprofit group currently serves about 850 youths, ages five to 18. About 600 are from Moreno Valley, and the others come from San Bernardino, Orange and Los Angeles counties.
FIATM also has helped feed and assist veterans at the U.S. Vets transitional housing at March Air Reserve Base in Moreno Valley with its partner So Call Family Support Services.
FIATM was created in 2005 “to aid at-risk-youth, teen mothers, and families in making positive choices to ensure a better quality of life.”
Anyone who gets a chance to talk with Layne and Kuba Brown, the group’s CEO, quickly learns that the statement reflects a lifelong commitment and passion to help struggling youths, their families, and the communities where they live.
“Everything starts with families. Everything starts with youths,” said Layne, who is also FIATM’s chief operating officer. “We refuse to be compromised or diverted from our mission of taking care of families.”
Kuba Brown nodded in agreement.
“We work to create safe places for at-promise kids. You never know what someone is going through at home or what help their families may need until you can sit down, listen and talk with them,” Kuba Brown said.
The new Galleria at Tyler headquarters is a place youths will be able to come in and speak their minds, he said.
It will be open Monday through Friday, but Layne and Brown said it’s not a walk-in office. Youths and their parents will need to schedule their visits.
“FIATM reflects the passion that we have regarding service,” Brown said. “We want to create a place with unrivaled service, a place where we can do our very best, because in our hearts, we’re servants.”
The F.I.A.T.M. Group Inc., is an IRS designated 501 (c) (3) non-profit organization.
For more information about FIATM and the work the group is doing, visit their website www.FIATMGroupInc.org or call (951) 570-5053.
-end-
FIATM Grand Opening at the Galleria at Tyler in front of the second story entrance right in front of the old Nordstrom’s department store. Left to right, front row, David Thurman, Executive Board Member, Monica Hunter, Executive Vice Chair, President of Advisory Board, Yundra Thomas . Back Row: Donnell P. Layne, CIO and Executive Board Member, Carl M. Dameron, president of Dameron Communications FIATM’s public relations agency, Wayne Brown, Executive Board Member Kuba Brown, CEO, and David, Jordan Layne, COO.
About FIATM – Family Is All That Matters
FIATM programs are implemented to provide Academic Tutoring support, Mentoring and an athletic outlet for students five through 18 years old. FIATM currently focuses on the integration of Academics, Athletics, and Individual Empowerment.
The T.E.A.C.H. PROGRAM
TEACH is the main emphasis if The F.I.A.T.M. GROUP INC. From the ages of five through 18, this program assists in the Tutoring, Mentoring and Nurturing of youth and further sets forth the re-enforcement of Family and Family Values. An after-school tutoring and mentoring program established to serve all youth in our programs as a deterrent to truancy, drug and substance abuse, gang involvement, crime and disruptive behaviors that are prevalent in the community when students are left unsupervised.
Next Level Athletics Alliance (NLAA)
This is a complete youth sports program offering participation in a variety of competitive youth sports all of which may have Olympic ties.
The NEXT LEVEL ATHLETICS ALLIANCE program offers our youth the opportunity to develop positive life skills and memories leading towards a promising future.
These programs in itself will also assist in the edifying and promotion of Family Values that will enrich the community for years to come.
Student Athlete Awareness Program (S.A.A.P)
The structure creates an educational community where student/athletes and faculty share academic goals and join in a common intellectual quest. Teaching and learning, search for knowledge and understanding and the critical examination of ideas, values, and actions are the central activities of the program. The S.A.A.P. Structure is the catalyst where individualism of each person is honored and where courtesy and honesty are practiced.
S.K.A.T.T.
Through S.K.A.T.T. CHRONICLES we will provide a platform for our Youth to learn, train and perfect the craft of Media Arts and Journalism.
S.K.A.T.T. CHRONICLES. S.K.A.T.T. TALES the Animation Cartoon and potential movie will be launched in a collaborative effort with The Lift Entertainment Group. President & COO of S.K.A.T.T. TALES and Executive Limited Partner of The Lift Entertainment. LaShae Brown.
MTS – (MENTORING TO SUCCESS)
MENTORING TO SUCCESS is a program series created to enhance the Tutoring & Mentoring Programs. Our programs are structured to provide tutoring, counseling, cultural awareness, and personal development.
Within the personal development component, we teach self-respect, respect for others, Leadership, Self Esteem and unlock creative and artistic abilities that may otherwise be underutilized in our youth.
We are planning to further enhance the awareness of our youth to the different types of Colleges and Universities and Trade Schools throughout the nation for Academic and Athletic Direction.
The RDICO team lead by (second from the left) Jian Torkan, Principal of ICO Real Estate Group, and Donald Monti, Renaissance Downtowns USA’s President and CEO talk to the team about the vision is for a mixed-use development. Seated on the far left is David Martinez, Publisher of the of the Inland Empire Business Journal and executive director of the Inland Empire International Business Association of Southern California.
RDICO’s vision for the City of San Bernardino’s downtown is “to transform development patterns for the entire region by demonstrating how a disinvested community can be reinvented in a manner that includes all San Bernardino residents and business alike,” said Don Monti, CEO of Renaissance Downtowns USA.
(San Bernardino, Calif.) The RDICO team lead by Jian Torkan, Principal of ICO Real Estate Group, and Donald Monti, Renaissance Downtowns USA’s President and CEO, recently met with downtown San Bernardino business and property owners, county and city officials, and members of the San Bernardino Area Chamber of Commerce, Inland Empire Regional Chamber of Commerce, and held several meetings with community members and organizations during their week-long project-related meetings in San Bernardino.
“The entire series of meetings were a complete success,” said RDICO’s Project Manager Ernesto Hidalgo. “We will continue this collaborative community engagement process because it really does work.”
“The vision is for a mixed-use development which would include commercial, retail, restaurant, entertainment, and mixed-income housing opportunities centered around the creation of construction jobs, permanent jobs and careers, as well as entrepreneurial opportunities for all San Bernardino residents,” said Monti.
San Bernardino downtown building owners Howard Freeman, of realicore, CPA, Broker, and Jack Katzman, CEO of ABO Real Estate, ask questions about the vision is for a mixed-use development at the Double Tree Hotel in San Bernardino. San Bernadino Chamber of Commerce Executive Director Judy Penman watches in the background.
“This is just the beginning of many vision interactions between the RDICO Team, PlaceWorks (the City of San Bernardino’s designated planning firm), City Staff and the community at-large to ensure that this long-awaited project becomes a reality,” said Torkan.
“Given its unique characteristics, San Bernardino has the potential to transform development patterns for the entire region by demonstrating how a disinvested community can be reinvented in a manner that includes all the City’s residents and business alike,” said Monti.
Carl M. Dameron, creative director of Dameron Communications, Don Monti, RDICO partner and Gerhard Mayer of GGLO, survey the now-closed Carousel Mall, Woolworth Building, and surrounding area, to enable the RDICO Team to better understand the necessary parameters for moving forward. The tour was led by San Bernardino City Manager Rob Field, and Community and Economic Development Director Michael Huntley.
San Bernardino City Manager Rob Field, and Community and Economic Development Director Michael Huntley, led a tour of the now-closed Carousel Mall, Woolworth Building, and surrounding area, to enable the RDICO Team to better understand the necessary parameters for moving forward.
“In order for this momentum to escalate, the RDICO Team must continue their mission to further community support from the people of San Bernardino for this vision to finally become a reality,” said Monti.
RDICO adheres to the Triple-Bottom-Line principles of socially, environmentally, and economically responsible development.
San Bernardino Area Chamber of Commerce Executive Director Judy Penman brought together key downtown Business owners to interact the RDICO team during their week-long project-related meetings in San Bernardino.
Carl Dameron, creative director of Dameron Communications. “Sharing your stories is fun. Let me share the secrets of successful public relations and advertising.
(San Bernardino, Calif.) Businesses, government and civic groups that want to liven up their meetings with an interesting and informative advertising and public relations speaker should choose Carl Dameron, creative director of Dameron Communications.
Dameron has run his own public relations firm for more than 30 years, and during that time he has shared his expertise on what makes a good story with everyone from local political candidates to national logistics firms.
“The same elements that make interesting news releases also make good speeches, Dameron said. “In my presentations, I mix humor with a clear, direct message while delivering information you can put to work right away!”
Dameron will explain how important it is to get in front of a story to drive national and regional advertising, public relations and news coverage.
“People who hear me speak should leave with a better understanding of how to improve their own advertising and public relations efforts,” Dameron said. “Sharing your stories should be fun. Let me share the secrets behind successful public relations and advertising.
Getting the attention of the news media is not easy.
Editors, reporters and media managers are constantly bombarded with e-mails from PR people. Most are spiked right away, but releases from Dameron Communications always get a second look.
How? Carl Dameron understands news and knows how to work with busy news professionals.
Dameron Communications has served Southern California clients since 1989
Dameron is available to speak on several advertising and public relations topics including:
Advertising – How to create advertising that works — from flyers to TV commercials and everything in between
Public Relations – How to get media coverage and increase the positive perception of your organization
Government Relations – How to get elected officials to listen and how to leverage their influence
Community Relations – How get the community to understand and support your goals and objectives
Carl M. Dameron Founder and creative director of Dameron Communications Photo by Robert A. Whitehead/CSUSB
(San Bernardino, Calif.) Any company’s success is still often dictated by its portrayal in the traditional media.
“For a company to really take off, it needs to be accessible to members of the press. So, instead of just sending out a press release every week, a company should be ready to reach out for interviews and provide quotes and soundbites to the media,” said Carl M. Dameron founder of Dameron Commercials.
Establishing a face of the company is also a critical step in becoming media friendly. Whether it’s the CEO or an upper-level manager, the person representing the company should know the ins and outs of the industry and much more.
Here are the five tips that everyone needs to follow when appearing on-camera. Most of it is good advice if we have lined up a print media interview for you as well, or even a phone interview.
Dress Properly
It might sound shallow, but people generally judge others based on how they look. So, decide how you want your company to be perceived by the audience and dress accordingly.
For men, a suit and tie is the safest route to go. For women, it’s best to avoid vibrant clothing, excessive make up, and bulky jewelry as to not distract the viewers’ attention.
Don’t come in with hair that’s too disheveled and covering your face – to be the face of a company, you need to proudly show off your face.
In general, a clean, professional look should always work in most on-camera interview situations.
Do Your Homework
Once you get an opportunity to appear on camera (or on radio or print), you should portray yourself as an expert in not just your company, but in the industry as well.
We will check to see if you can get the questions ahead of time, or at the least, find out what topics will be covered within the interview. We will submit recommended questions when you have a broadcast interview, but it is up to the interviewer what questions are asked. The more prepared you are, the less likely it is that the words “Uh,” “Um,” and “You know” will make up your diction.
Ignore the Bright Lights and Production Crew
If you’re on TV there will probably be bright lights shining on you throughout the interview and there might even be a production team moving around in your line of vision. However, the cameras don’t pick up all the chaos going on behind the scenes.
If you’re taking part in a one-on-one interview, your eyes and focus should be on the person conducting the interview. Averting your attention away from the interviewer for even a few seconds makes it seem like you’re disinterested, zoning out and lost.
Avoid Industry Jargon
When speaking about your business or industry, it’s best to use terms that everyone can understand, and take the time to explain industry terms in simple language. That way, people who are first learning about your company or industry will have an easier time of knowing what the heck you’re talking about.
Be A Professional
If you’re ever confronted by the interviewer with a question you’re uncomfortable answering, stay collected and take some time to craft a response. Simply saying “no comment” in a calm tone is much better than getting into a potential shouting match with the person in control of the interview. Plus, you don’t want to be on the wrong end of what could become a viral video in this day and age of YouTube.
Ray Anderson, along with San Bernardino Mayor Carey Davis and Major Dan Henderson of The Salvation Army Corps will cycle their bikes through San Bernardino in the 70:70K Ride on Saturday, October 14. The goal is to raise $70,000 to purchase and rehab up to four houses for The Salvation Army’s “Path to Prosperity” program. Photos by: Larinda Jungjohann
70:70Ride a bicycle trip through the streets of San Bernardino to raise money for The Salvation Army’s Path to Prosperity transitional living program
(San Bernardino, Calif.) When talking about San Bernardino, its reputation often precedes it. Words like poverty and crime roll off the tongue too easily. Then came the worst massacre in the United States since 9/11 and the City of San Bernardino was once again in the news. And the news was not good.
Ray Anderson, a business coach by trade and Salvation Army advisory board member, knew the negative images of his city were indelibly etched in the minds of people around the world. Adding terrorism to the list didn’t help. He wanted to see San Bernardino celebrated, not mourned or worse, ignored.
On the eve of his 70th birthday, the wheels started turning.
“We want to turn a negative image into something positive and uplifting,” Anderson said. “I’m committed to a personal effort to demonstrate that one person acting in faith can change the course of a family, a neighborhood and a community.
“Specifically, I want to do something to unite people behind the transformation of San Bernardino and show off the good sides of the town. I just turned 70, so how about I bike 70 kilometers through the city?”
Anderson, along with San Bernardino Mayor Carey Davis and Major Dan Henderson of The Salvation Army Corps will cycle their bikes through San Bernardino in the 70:70K Ride on Saturday, October 14.
The goal is to raise $70,000 to purchase and rehab up to four houses for The Salvation Army’s “Path to Prosperity” program. Through the program men have a safe, sober home to rent live in the while they compete their education, a job training and maintain a job while rebuilding their “spirit, family and life.”.
The Path to Prosperity is open to any man who has successfully completed a substance abuse treatment program and can prove he has lived clean and sober for the last six months.
Ray Anderson, along with San Bernardino Mayor Carey Davis and Major Dan Henderson of The Salvation Army Corps will cycle their bikes through San Bernardino in the 70:70K Ride on Saturday, October 14. The goal is to raise $70,000 to purchase and rehab up to four houses for The Salvation Army’s “Path to Prosperity” program. Photos by: Larinda Jungjohann
“The Path to Prosperity program is a final step to transform men with little hope into contributing members of the community,” Anderson said.
The Path to Prosperity is currently limited to 30 men for the 18-month program. The need is so great that there is a waiting list of those hoping to join when space is available. The addition of four new homes will enable Path to Prosperity program to serve as many as 25 men on the waiting list.
Anderson said the Path to Prosperity program has more than a decade of successfully returning 91 percent of clients, more than 323 graduates, back on the community, sober and self-sufficient. He hopes to get as many people involved as he can to support the program, both through donations and the ride itself.
A goal of 250 cyclists, led by San Bernardino Mayor Carey Davis, will navigate through the city and pass by some of the spots that make San Bernardino unique.
The ride cruises along Historic Route 66, passes by the Little League West Regional Diamond, Cal State San Bernardino, San Manuel Casino, the International Airport, the 66ers San Manuel Stadium and ends at San Bernardino City Hall.
A Vietnam veteran, Anderson said he remembers what it was like to come home to a less-than-welcoming environment. But work was plentiful. Now, the opposite is greeting our veterans, Anderson said.
“Regardless of age, each of us can encourage and inspire others to pick up the gauntlet of change that will enable a new generation to reach for the stars with a simple act of focused giving,” Anderson said. “Specifically, I wanted to do something to unite people behind the transformation of San Bernardino.”
Ray Anderson will cycle along Historic Route 66, pass by the Little League West Regional Diamond, Cal State San Bernardino, San Manuel Casino, the International Airport, the 66ers San Manuel Stadium and ends at San Bernardino City Hall. Photos by: Larinda Jungjohann
“The goal is to help men in trouble rebuild their lives through education or job training and return to society. Instead of costing us $45,000 a year, recovered men can now contribute $30,000 or more to our local economy every year,” said Anderson.
People can participate in a number of ways. Everyone is invited to ride along, even if only for short segments. Riders can ask friends and family to support their effort with an on-line donation at various levels.
“You can contribute directly to the campaign at The Salvation Army link: 7070Ride.weebly.com,” said Anderson.
The cost to join the 70:70 Ride is $70 per rider.
“Realistically, I may never know the impact my chosen path made on the people, the city or those in the world around me,” Anderson said. “What I do know is unconditional love shown to me by family, friends and good-hearted people I’ve never met, compel me to return that love to a world desperately seeking it.”
For more information, on the 70:70 Ride call Cesar Gomez at (909) 230-292. Or Register to ride at 70:70Ride.weebly.com For information on the Path to Prosperity Program call the San Bernardino Corps headquarters at (909) 888-1336.
Men seeking help to overcome drug or alcohol addiction should call their local Adult Rehabilitation Centers at (909) 889-9605 in San Bernardino County or (951) 940-5790 in Riverside County.
About The Salvation Army San Bernardino Corps
The Salvation Army may be able to provide emergency services including food; lodging for homeless or displaced families; clothing and furniture; assistance with rent or mortgage and transportation when funds are available. The Salvation Army Team Radio Network assists rescue workers and evacuees in such disasters as fires.
The Salvation Army is an evangelical part of the Universal Christian Church, and also offers evangelical programs for boys, girls and adults. One of the largest charitable and international service organizations in the world, The Salvation Army has been in existence since 1865 and in San Bernardino since 1887, supporting those in need without discrimination. Donations may always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY.
