Dr. Greg Zerovnik, Ph.D., an award-winning marketing, advertising, and public relations professional has joined the Dameron Communications team as an advertising and public relations professional
(San Bernardino, Calf.)Dr. Greg Zerovnik, Ph.D., an award-winning marketing, advertising, and public relations professional has joined the Dameron Communications team as an advertising and public relations professional.
Dr. Zerovnik has won regional awards for his copywriting and graphic design work including: the redesign of peer-reviewed journals for the Society of Critical Care Medicine, he also led the marketing communications effort that resulted in the passage of a $121 million bond issue for Citrus College.
Dr. Zerovnik has taught marketing and strategic management in MBA programs at several American universities and taught branding and positioning internationally at two universities in the People’s Republic of China on a teaching fellowship. He has also delivered seminars in strategy and marketing to Chinese executives visiting the U.S. in industries as diverse as banking, mining, petrochemicals, and community colleges.
“We are honored to have Dr. Zerovnik join the Dameron Communications team of diverse, talented Communications professionals. His creativity, knowledge and skill in media psychology, strategic management, marketing, advertising, and public relations will help our clients grow and prosper,” said agency creative director and founder Carl M. Dameron.
Dr. Zerovnik belongs to the Academy of Television Arts and Sciences, the Society of Media Psychology and Technology, and has served as a past president for the Inland Empire chapters of the American Advertising Federation (AAF) and the American Marketing Association (AMA). He served a term as Governor for District 15 (Southern California and Southern Nevada) of the AAF.
Dr. Zerovnik holds an MA and Ph.D. in Media Psychology from Fielding Graduate University. an EMBA from the Drucker Graduate School of Management at Claremont Graduate University and a BFA from the California College of the Arts, majoring in painting and sculpture.
For more information on advertising and public relations call Carl M. Dameron at (909) 534-9500 or email Carl@DameronCommunications.com
About Dameron Communications
Dameron Communications’ is a diverse team of communications professionals delivering inspired advertising: public relations, community relations and government relations. The Agency’s work has won awards and client accolades for more than 30 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
Dr. George Gary Manross, Ph.D, Director of Research
Dr. Manross a behavioral scientist with more than 25 years experience in marketing and applied research, George joined Dameron Communications in 1998. He is also chairman and CEO of the Strategy Research Institute in Fullerton, California. Additionally, he has held executive-level positions with two Fortune 500 companies as well as the California Association of Realtors and PR firm Hill & Knowlton.
George began his career as a business editor for a large metropolitan daily newspaper. He has taught at UCLA and USC in communications, advertising and public relations.
His Ph.D. is in Communications Research from the Annenberg School for Communications at USC.
My family: Shiane, Shaila, Carl and Malaika. Making it through love, life and success.
A discussion on the history of me, family, Fitness, relationships, divorce, function, disfunction and love. An interview conducted by my ex-wife, Malaika Jacocks of Body by Malaika.
Dameron Communications services include: advertising for television, social media, radio, newspaper, magazine, and billboards, web sites, direct mail, mobile web applications, and email. They also deliver award winning public relations press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
For more information on Dameron Communications call Carl M. Dameron @ (909) 534-9500.
Carl Dameron, creative director of Dameron Communications. “Sharing your stories is fun. Let me share the secrets behind successful public relations and advertising.
To the people who know and work with him, Carl M. Dameron is a dynamic, hard-driving, award-winning advertising and public relations expert with more than 30 years of success helping organizations and people throughout California meet their goals.
He is also a cancer survivor. In this edition of SoCal Voices, Carl shares the story of starting and growing his company, how he dealt with his cancer diagnosis and offers sage advice for anyone facing a challenge.
Dameron Communications services include: advertising for television, social media, radio, newspaper, magazine, and billboards, web sites, direct mail, mobile web applications, and email. They also deliver award winning public relations press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
For more information on Dameron Communications call Carl M. Dameron @ (909) 534-9500.
The nonprofit Family Is All That Matters celebrate their Grand Opening Aug. 21, 2018 at the Galleria at Tyler Mall. Board members, County Officials, mentors and mentees in the program, partners, and many others were present for the celebration. The nonprofit provides academic tutoring support, mentoring and an athletic outlet for children 5 to 18 years old. They focus on integrating academics, athletics and individual empowerment.
(Riverside, Calif.) – Nothing can stop the nonprofit group FIATM from achieving its goal of “Unifying Communities – One Family at a Time.”
FIATM, which stands for “Family is all that Matters,” has already survived a crisis that would have forced many charitable organizations to close their doors.
A late-night fire destroyed the group’s Moreno Valley headquarters on Jan. 1, 2021.
FIATM just put in a computer lab and adjusted its programs to be Covid compliant when the New Year’s fire destroyed their facility and shut down 13 other neighboring businesses.
Despite that setback, FIATM founder and Chief Executive Officer, Kuba Brown, its Chief Operation Officer, David J. Layne, along with the rest of the group’s board members, staff, volunteers and their community partners, never stopped helping needy families with food, utilities and rental assistance.
FIATM COO, David Jordan Layne, Riverside County Second District Supervisor, Karen Spiegel, and FIATM Founder and CEO, Kuba Brown, held its Grand Opening at The Galleria at Tyler recently.
The group continued offering educational and tutoring programs for students from 5 to 18 year olds, and its organizers and youth sports coaches continued working with at promise youths and their families throughout Southern California.
In fact, the challenge may have made the Inland Empire organization stronger than ever.
FIATM recently held an Grand Opening and open house at its spacious new headquarters inside Tyler in Riverside.
The 3,400-square-foot office has enough room for a computer lab, reading lab, homework station where youths can check out Chromebooks, a screening area for thought-provoking family movies, and displays focusing on science, technology, engineering, the arts and math.
The nonprofit group currently serves about 850 youths, ages five to 18. About 600 are from Moreno Valley, and the others come from San Bernardino, Orange and Los Angeles counties.
FIATM also has helped feed and assist veterans at the U.S. Vets transitional housing at March Air Reserve Base in Moreno Valley with its partner So Call Family Support Services.
FIATM was created in 2005 “to aid at-risk-youth, teen mothers, and families in making positive choices to ensure a better quality of life.”
Anyone who gets a chance to talk with Layne and Kuba Brown, the group’s CEO, quickly learns that the statement reflects a lifelong commitment and passion to help struggling youths, their families, and the communities where they live.
“Everything starts with families. Everything starts with youths,” said Layne, who is also FIATM’s chief operating officer. “We refuse to be compromised or diverted from our mission of taking care of families.”
Kuba Brown nodded in agreement.
“We work to create safe places for at-promise kids. You never know what someone is going through at home or what help their families may need until you can sit down, listen and talk with them,” Kuba Brown said.
The new Galleria at Tyler headquarters is a place youths will be able to come in and speak their minds, he said.
It will be open Monday through Friday, but Layne and Brown said it’s not a walk-in office. Youths and their parents will need to schedule their visits.
“FIATM reflects the passion that we have regarding service,” Brown said. “We want to create a place with unrivaled service, a place where we can do our very best, because in our hearts, we’re servants.”
The F.I.A.T.M. Group Inc., is an IRS designated 501 (c) (3) non-profit organization.
For more information about FIATM and the work the group is doing, visit their website www.FIATMGroupInc.org or call (951) 570-5053.
-end-
FIATM Grand Opening at the Galleria at Tyler in front of the second story entrance right in front of the old Nordstrom’s department store. Left to right, front row, David Thurman, Executive Board Member, Monica Hunter, Executive Vice Chair, President of Advisory Board, Yundra Thomas . Back Row: Donnell P. Layne, CIO and Executive Board Member, Carl M. Dameron, president of Dameron Communications FIATM’s public relations agency, Wayne Brown, Executive Board Member Kuba Brown, CEO, and David, Jordan Layne, COO.
About FIATM – Family Is All That Matters
FIATM programs are implemented to provide Academic Tutoring support, Mentoring and an athletic outlet for students five through 18 years old. FIATM currently focuses on the integration of Academics, Athletics, and Individual Empowerment.
The T.E.A.C.H. PROGRAM
TEACH is the main emphasis if The F.I.A.T.M. GROUP INC. From the ages of five through 18, this program assists in the Tutoring, Mentoring and Nurturing of youth and further sets forth the re-enforcement of Family and Family Values. An after-school tutoring and mentoring program established to serve all youth in our programs as a deterrent to truancy, drug and substance abuse, gang involvement, crime and disruptive behaviors that are prevalent in the community when students are left unsupervised.
Next Level Athletics Alliance (NLAA)
This is a complete youth sports program offering participation in a variety of competitive youth sports all of which may have Olympic ties.
The NEXT LEVEL ATHLETICS ALLIANCE program offers our youth the opportunity to develop positive life skills and memories leading towards a promising future.
These programs in itself will also assist in the edifying and promotion of Family Values that will enrich the community for years to come.
Student Athlete Awareness Program (S.A.A.P)
The structure creates an educational community where student/athletes and faculty share academic goals and join in a common intellectual quest. Teaching and learning, search for knowledge and understanding and the critical examination of ideas, values, and actions are the central activities of the program. The S.A.A.P. Structure is the catalyst where individualism of each person is honored and where courtesy and honesty are practiced.
S.K.A.T.T.
Through S.K.A.T.T. CHRONICLES we will provide a platform for our Youth to learn, train and perfect the craft of Media Arts and Journalism.
S.K.A.T.T. CHRONICLES. S.K.A.T.T. TALES the Animation Cartoon and potential movie will be launched in a collaborative effort with The Lift Entertainment Group. President & COO of S.K.A.T.T. TALES and Executive Limited Partner of The Lift Entertainment. LaShae Brown.
MTS – (MENTORING TO SUCCESS)
MENTORING TO SUCCESS is a program series created to enhance the Tutoring & Mentoring Programs. Our programs are structured to provide tutoring, counseling, cultural awareness, and personal development.
Within the personal development component, we teach self-respect, respect for others, Leadership, Self Esteem and unlock creative and artistic abilities that may otherwise be underutilized in our youth.
We are planning to further enhance the awareness of our youth to the different types of Colleges and Universities and Trade Schools throughout the nation for Academic and Athletic Direction.
Carl Dameron, creative director of Dameron Communications. “Sharing your stories is fun. Let me share the secrets of successful public relations and advertising.
(San Bernardino, Calif.) Businesses, government and civic groups that want to liven up their meetings with an interesting and informative advertising and public relations speaker should choose Carl Dameron, creative director of Dameron Communications.
Dameron has run his own public relations firm for more than 30 years, and during that time he has shared his expertise on what makes a good story with everyone from local political candidates to national logistics firms.
“The same elements that make interesting news releases also make good speeches, Dameron said. “In my presentations, I mix humor with a clear, direct message while delivering information you can put to work right away!”
Dameron will explain how important it is to get in front of a story to drive national and regional advertising, public relations and news coverage.
“People who hear me speak should leave with a better understanding of how to improve their own advertising and public relations efforts,” Dameron said. “Sharing your stories should be fun. Let me share the secrets behind successful public relations and advertising.
Getting the attention of the news media is not easy.
Editors, reporters and media managers are constantly bombarded with e-mails from PR people. Most are spiked right away, but releases from Dameron Communications always get a second look.
How? Carl Dameron understands news and knows how to work with busy news professionals.
Dameron Communications has served Southern California clients since 1989
Dameron is available to speak on several advertising and public relations topics including:
Advertising – How to create advertising that works — from flyers to TV commercials and everything in between
Public Relations – How to get media coverage and increase the positive perception of your organization
Government Relations – How to get elected officials to listen and how to leverage their influence
Community Relations – How get the community to understand and support your goals and objectives
Daniel Herrera 12, Sonali Herrera 10, mother, Sujana Herrera volunteer to serve at the recent Thanksgiving dinner. They are from Riverside this is their second-year volunteering with The Salvation Army. The annual Christmas Dinner for hundreds of people is at 2626 Pacific St., in San Bernardino on Saturday, December 24 from 11:00 a.m. to 1:00 p.m.
(San Bernardino, Calif.) The San Bernardino Salvation Army Corp (www.salvationarmyusa.org) hosts its annual Christmas Dinner for hundreds of people at its headquarters, 2626 Pacific St., in San Bernardino, CA 92346. This year, the Christmas dinner will be held on Saturday, December 24 from 11:00 a.m. to 1:00 p.m.
“We share the joy and love of our God who sent his only begotten son, Jesus Christ, to save us from sin. He taught use to love our neighbors as ourselves. We share this Christmas meal and meals every day to show those in need that God truly cares for all of his children,” said Major Daniel Henderson, Citadel Corp director.
Since 1887, the annual San Bernardino Salvation Army Christmas dinner has served thousands of families, mothers, children and men who do not have the means to provide themselves a Christmas dinner. Some just come to enjoy fellowship with others.
People come from Bloomington, Colton, Grand Terrace, Highland, Rialto, and San Bernardino for this annual Christmas celebratory meal. The dinner often serves more than 300 people.
“This year, guests will enjoy a turkey dinner with all the trimmings, containing potatoes, gravy, stuffing, vegetables, pie and other food received from donations,” said Lt. Cathie McCully.
“Every year, volunteers come together to provide the food preparation and service of Christmas meals to dinner guests,” said Major Daniel Henderson, Commander of The Salvation Army San Bernardino Corp. “Our volunteers and staff really do an outstanding job, to make a difference for those who are less fortunate during the holiday season.”
Many of the services provided by the Salvation Army, such as this annual Community Christmas dinner, are made possible through in-kind donations and money raised through the Red Kettle Bell Ringer campaign. “It’s one of ministries your donations serve,” said Major Henderson.
Each Christmas, Inland Empire Salvation Army Corps in eight corps locations combine to serve about 1,800 people holiday meals.
The hungry families are joined by hundreds of volunteers who help prepare the food and serve meals to the families. Along with asking volunteers to help serve food, the Salvation Army is encouraging people to donate turkeys or hams, side dishes and other food by calling (909) 888-1336.
“The San Bernardino Corps also needs food every day for those at our Hospitality House living shelter,” said Lt. Cathie McCully. Up to 100 family members stay in its transitional and emergency family shelters.
For more information about the Salvation Army Christmas dinner, donations or volunteering for the Christmas dinner at The Salvation Army near you, call or visit the locations below.
San Bernardino County
San Bernardino, 2626 Pacific Avenue, (909) 888-1336.
Ontario, 1412 S. Euclid Ave., (909) 986-6748.
Victorville, 14585 La Paz Drive, (760) 245-2545.
Redlands, 838 Alta St., (909) 792-6868.
Riverside County
Riverside, 3695 First Street, (951) 784-3571
Moreno Valley, 14075 Frederick St., (951) 653-9131.
About The Salvation Army San Bernardino Corps
The Salvation Army may be able to provide emergency services including food; lodging for homeless or displaced families; clothing and furniture; assistance with rent or mortgage and transportation when funds are available. The Salvation Army Team Emergency Radio Network (SATERN) assists rescue workers and evacuees in such disasters as fires.
The Salvation Army is an evangelical part of the universal Christian Church, and also offering holistic programs for people of all ages. One of the largest charitable and international service organizations in the world, The Salvation Army has been in existence since 1865 and in San Bernardino since 1887, supporting those in need without discrimination.
The San Bernardino Corps of The Salvation Army serves Bloomington, Colton, Grand Terrace, Highland, Rialto, and San Bernardino. Donations may always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY. Our local number is (909) 888-1336.
Rialto Mayor Deborah Robertson told the students to challenge anyone with a negative image of their city. In turn, the teens put out the hashtag #RialtoPride and it immediately began trending among local students. The conversations started to center around why they love Rialto and a movement was begun.
(Rialto, Calif.) She is not from the generation that made Twitter-speak common, but Rialto Mayor Deborah Robertson certainly knows her way around a hashtag.
High schoolers and young voters have taken Mayor Robertson’s re-election slogan of #RialtoPride and soon it morphed it into a new nickname for the incumbent mayor — #MayorGetItDoneRobertson.
Mayor Robertson is running for her second term as mayor, and fifth term in Rialto city government. Election Day is November 8. She is also Rialto’s first Black Mayor.
Mayor Robertson chuckled about the name given to her originally by some Rialto High School students after spending the day with her during a mock city council. It shows that beyond economic development and crime statistics, Mayor Robertson – a nearly 30-year resident – has a deep-rooted pride in her city.
“I feel the negative images of cities are often portrayed in TV shows such as ‘Cops,’ “Mayor Robertson said. “Often you see a negative image, yet crime continues to decrease in Rialto. But negatives get the program ratings.”
Mayor Robertson pointed out that in the past five years, violent crime in Rialto has steadily declined and according to city-data.com, Rialto fell below the national average in 2014 and crime continues to drop. Rialto now ranks among the top half in safest communities in San Bernardino County, city-data.com also shows. The unemployment rate in Rialto has steadily dropped since 2013, according to homefact.com and the rate is now at seven percent.
Raised in a military community in San Diego, Mayor Robertson said she learned civic pride at an early age. When new kids came to her elementary school and turned their nose up, she quickly set them straight.
“I grew up in a military town and trying to assimilate into an existing group is stressful,” Mayor Robertson said. “Kids would come in and put us down. Most kids would just listen and feel bad. My friend and I were equalizers. We told them if they didn’t like it, go back to where they came from.”
It was at this mock city council day a year ago that the idea of promoting “Rialto Pride” was initiated. Mayor Robertson said students were starting to ask questions, including why some people weren’t more positive about Rialto.
“I told them, ‘If you don’t stand up for Rialto, who is going to stand up for Rialto?’ “Mayor Robertson said. “You can lead or you can be led. That’s your choice.”
She told the students to challenge anyone with a negative image of their city. In turn, the teens put out the hashtag #RialtoPride and it immediately began trending among local students. The conversations started to center around why they love Rialto and a movement was begun.
For more information about Mayor Deborah Robertson go to: http://www.DeborahRobertson.org. About Rialto Mayor Deborah Robertson
Under Mayor Robertson’s leadership, Rialto has gained regional and national recognition for innovation in the areas of public-private partnerships, business development and job creation. The City’s refinancing and restructuring of its water and wastewater operations has become a model for other communities in California, pumping millions of dollars into the local economy.
