Carl Dameron has recently been named a member of the Inland Empire Advisory Board for Goodwill Southern California. Photo by Chris Sloan
(SAN BERNARDINO, Calif.) Carl Dameron, founder and creative director of Dameron Communications, has been named a member of the Inland Empire Advisory Board for Goodwill Southern California.
Dameron joins a group of highly influential community leaders on this board. Other members include Bill Carney, president and CEO of the Inland Empire Economic Partnership; Pat Downey, senior group leader for the Target Distribution Center in Fontana; Kathleen Dutton, director of Economic Development and Community Education for Chaffey College; Dr. Carolyn Eggleston, dean of administration and graduate programs for California State University San Bernardino; Felicia Flournoy, deputy director of the Riverside County Economic Development Agency; John Husing, a leading authority on economics in the Inland Empire and president and CEO of Economics and Politics in Redlands; Ron Loveridge, mayor of Riverside and John Thornes, CEO of Thornes & Associates.
“I am excited about working with community leaders of this caliber to help Goodwill Southern California improve the lives of so many in our area,” Dameron said.
Dameron serves on several other local advisory boards, including The Salvation Army and The American Lung Association and is President of the Inland Empire African-American Chamber of Commerce. As president of this Chamber, he is leading an effort to help Black and other minority business owners develop strategies to stay strong in 2009’s tough economic times.
“We are honored and privileged to have Carl Dameron join the Goodwill Southern California family as a member of the Inland Empire Advisory Board,” says Lowell King, regional operations officer for Goodwill’s Inland Empire campus. “His experience and knowledge of the concerns and opportunities in the Inland Empire can enhance Goodwill’s ability to serve those in our community.”
About Goodwill of Southern California Since 1916, Goodwill has been turning donations and retail purchases into good jobs that have led to brighter futures for thousands of people with disabilities and vocational challenges. More than 44,000 people benefited from Goodwill Southern California’s (GSC) education, job training and placement programs last year. GSC operates 62 retail stores, 40 attended donation centers, three campuses and 26 community-based career resource centers in the counties of Los Angeles (north of Rosecrans Ave.), Riverside and San Bernardino.
About Dameron Communications Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. They are an award-winning agency that creates integrated advertising and public relations solutions to increase clients sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.
Dameron Communications creates Advertising for television, radio, newspaper, magazine, billboards, web sites, mobile web applications, email and more. Public Relations service include: Press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
Dameron Communications has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, CNNfn, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press and many more.
(ALBUQUERQUE, N.M.) Jerry McGowan, a freelance writer for Dameron Communications, recently produced a Telly-award winning video for the federal Transportation Security Administration.
The video, titled SAIT HAZMAT Security, promotes training the TSA offers in transporting hazardous materials. It uses the video to encourage people in the transportation industry to obtain this training. It also serves as a refresher course for those who previously obtained the training.
The Telly Awards (http://www.tellyawards.com/ ) honor the best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web. Since 1978, the mission of the Telly Awards has been to strengthen the visual arts community by inspiring, promoting, and supporting creativity.
“My debut as a video producer will provide valuable information to those employed in the transportation industry,” McGowan said. “since I had so much fun making it, I hope to produce more high-quality videos for clients in the future.”
McGowan produced the video while employed as a project manager for Albuquerque, N.M. company Entereza. Because of his experience as a technical writer, and trainer, he was given the assignment of co-writer and co-executive producer.
The other co-producer and co-writer was Bog Lange of Spirited-USA, an Albuquerque, N.M media production company. A third co-writer was Dr. Angus Reynolds, an internationally known author and instructional technology expert.
About Dameron Communications Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. We are an award-winning agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. We use our 20 years of communications knowledge and experience to advance our clients’ objectives.
Rikke Van Johnson, San Bernardino Mayor Pro Tem and Inland Empire African American Chamber of Commerce President Carl Dameron plan for the future at the 2009 Inland Empire Black Summit. 125 Black leaders meet toplan for the future at the 2009 Inland Empire Black Summit in January of 2009..
(SAN BERNARDINO, Calif.) While high unemployment and an imploding housing market has rocked the Inland Empire’s economy the future still holds bright for the region.
“This is why Dameron Communications and I are committed to Riverside and San Bernardino Counties said, Carl M. Dameron, founder and creative director of Dameron Communications, the area’s leading advertising and public relations firm.”
The Inland Empire is a metropolitan area made up of two counties, Riverside County and San Bernardino County. These counties are two of the largest in the continental United States and larger than 24 of the nation’s 50 states.
“Most metropolitan areas grow up around a central city, but the Inland Empire differs because it is made up of different size cities and unincorporated communities. It is known to be one of the most complex and growing regions in Southern California,” said Dameron.
The Inland Empire consists of 27,298 square miles, in eight different sub-regions; four in Riverside County, and four in San Bernardino County. Together they add up 50 cities and 158 unincorporated communities.
Riverside County: Riverside Central: Riverside, Moreno Valley, Corona and Norco.; The Pass Area: Banning, Blythe, Calimesa and Beaumont; Palm Springs/Coachella Valley: Palm Springs, Coachella, La Quinta, Indian Wells, Rancho Mirage, Palm Desert, Desert Hot Springs, Cathedral City and Indio; and Temecula: Temecula, Murrieta, Perris, Hemet, Canyon Lake, Menifee, Lake Elsinore, San Jacinto, and Wildomar.
San Bernardino County: San Bernardino Central: San Bernardino, Rialto, Redlands, Loma Linda, Colton, Fontana, Highland, Yucaipa, Grand Terrace, and Big Bear Lake; The West End: Ontario, Chino, Chino Hills, Montclair, Pomona, Upland and Rancho Cucamonga; The High Desert; Victorville, Barstow, Apple Valley, Adelanto, Hesperia, and Needles; and Yucca Valley: Yucca Valley, 29 Palms and The 29 Palms Marine Training Base.
While the current unemployment rate in the Inland Empire is 12.2 percent (Bls.gov) due to the credit crunch and an end of the housing bubble the median income in the area is $54,991. This is $509 less than two years ago.
According to local economic expert John Husing (JohnHusing.com) from 2000-2008 this metropolitan area added 888,562 people to the region to reach 4,144,088, a 2.8 percent compound growth rate, giving us the 14th largest population in the United States.
We are not just small towns either. Ten cities in the region now have more than 100,000 people including Riverside (296,842), San Bernardino (205,493), Fontana (188,498), Moreno Valley (183,860), Rancho Cucamonga (174,308), Ontario (173,690), Corona (147,428), Victorville (107,408), Temecula (101,057), and Murrieta (100,173).
According to the U.S. Census Bureau the population in the region is very diverse: Hispanics make up; 45%, Whites: 39.8%, Blacks 8%, Asians: 5.7%, American Indian and Alaskan Native 1.3% and Hawaiian/Pacific Islander 0.4%.
Why is the Inland Empire growing?
There are several reasons why the Inland Empire is growing and will continue to do so in the following years. First of all as John Husing says – CHEAP DIRT!
This region has large areas of inexpensive undeveloped land ready to be built. Businesses can find real estate at very inexpensive prices. Warehouse spaces are under $1.00 square foot, retail spaces start under $2.00, and class A office spaces begin at $1.00.
Secondly, families move here to afford a home. The Inland Empire has acquired residents from surrounding counties.
According to DataQuick, the average median new and existing home prices in the following counties
are: Orange County, $493,000; Ventura County, $425,000; San Diego County, $405,000; Los Angeles County, $403,500; Riverside County, $277,000; and San Bernardino County, $257,500.
“With this region’s inexpensive house prices, people are opting to move not only to afford a home, but also to increase their disposable income,” said Dameron. For example, approximately 65 percent of IE residents work out of the area. Many people drive to Orange, Los Angeles and San Diego counties where salaries are 2-10 percent higher.
On the other hand, with prices not able to stabilize due to foreclosures, people who moved to the Inland Empire and lost their jobs, or could not keep up with their house payments are slowly moving from the San Bernardino/Rialto/Fontana, Riverside/Moreno Valley and Perris/Hemet area where homes are more expensive, to the outer high desert areas of Adelanto, Barstow, Desert Hot Springs, Twenty-Nine Palms, and Needles where homes are under $130,000.
Thirdly, the Inland Empire has an accommodating political environment for builders and business.
As mentioned above the undeveloped land is inexpensive, and as this metropolitan area becomes more affluent, developers are building and selling million-dollar homes in the first six of the area’s sub-regions.
The median home price is $830,000 in Chino Hills, a prosperous bedroom community on the western edge of San Bernardino County. The median income of the city’s 79,000 residents is $100,371, which surpasses that of Beverly Hills.
The region also has the major north, south, east, and west transportation corridors that link the nation’s food basket and Pacific Rim through rail, freeways, and airports.
Some of the nation’s largest manufacturing companies have selected the Inland Empire for their distribution facilities: Toyota Motor Corporation’s North American Parts and Logistics Distribution (NAPLD) center in Ontario, APL Logistics located in Rancho Cucamonga, just to mention some. (Wikipedia.org)
Last but not least Riverside and San Bernardino County have lots of water. The Inland Empire relies on a mixture of groundwater and surface water from the State Water Project, local streams and reservoirs.
Recently the Governor of California proclaimed state of emergency due to water shortages. The Inland Empire Utilities Agency immediately took action by calling all households and businesses within the Inland Empire to step up their water conservation efforts. (Ieua.org)
“Even though the area has been in a drought for the last three years, there are reservoirs and groundwater basins in San Bernardino, Colton, Highland, Big Bear, and Rialto that can supply the region during these periods” said Dameron.
To increase available water supply, the Inland Empire Utilities Agency (Ieua.org), in partnership with local water agencies, is working on two new projects in response to the statewide water shortages; water recycling and extreme water conservation activities.
Water recycling is expected to reduced by 10 percent the need for expensive imported water and at the same time help the area save money. The United States senate approved an omnibus appropriation bill that includes $5 million for the Inland Empire Regional water recycling projects. (Ieua.org)
Extreme conservation activities are requested to increase 20 percent by the Governor’s proclamation, and if this percentage is not met other additional steps will be considered; mandatory water rationing, mandatory reductions in water use, just to mention a few.
About Dameron Communications Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. We are an award-winning agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. We use our 20 years of communications knowledge and experience to advance our clients’ objectives.
California State Assemblymember Wilmer Amina Carter and honoree Carl Dameron at the 2009 Black Summit in January of 2009.
(SAN BERNARDINO, Calif.) The San Bernardino League of Women Voters will honor 16 individuals who have made a difference in their communities at the 33rd Citizens of Achievement reception and awards.
It will be held on Sunday, April 26 from 2-4 p.m. at the San Bernardino County Government Center, 385 North Arrowhead Avenue, San Bernardino.Admission is $20 for adults and $10 for students.Reservations can be made be made by calling 909-338-4163.
Honorees are:
Linda Adams, San Bernardino Public Library Program Coordinator, has initiated innovative programs especially for teens, as well as other creative programs for families and adults.
Charles “Chuck” Beeman, who died recently, will be honored posthumously for his many years of service as a member of the Board of Trustees of the San Bernardino Community College District.
Diane and Bill Boone send hundreds of packages of items to deployed military in remote areas of Iraq and Afghanistan through their labor of love, Touch of Home.
Carl M. Dameron, founder and creative director of Dameron Communications, volunteers his time and communications skills for the African-American community, especially on health issues, as well as for nonprofits and other community organizations in the inland counties including: The African American Health Institute, The Salvation Army, Goodwill, Loma Linda Behavioral Medicine Center, Knotts Family Parenting Agency, Cal Poly Pomona, Cal State San Bernardino, The Inland Empire African American Chamber of Commerce, The Greater Riverside Chamber of Commerce, The San Bernardino Black Cultural Society and many more.
Bill Hanes, in charge of San Bernardino City Unified School District’s Warehouse Division, is involved in securing, storing, and distribution for Toys for Tots as well as in implementing a recycling program for the district.
Helga Kray, Cal State San Bernardino’s Vice President for Student Affairs, Student Leadership, and Development, is dedicated to making a difference in the lives of students and staff, and also volunteers for community organizations focusing on children.
Mary-Justine Lanyon, editor of The Mountain News, is involved with planning activities for teens in her church, as well as in rehabilitating homes for low income and disabled homeowners, and she has used the newspaper to feature achievements of students.
Ira Maser has been helping those in need since the devastating fires of 2003 by expanding and improving the resources available to the mountain communities.
Tanya Perry has been instrumental in getting people to work together to provide access to services for children and families in Big Bear Valley.
John Peukert, Asst.Supt.of Facilities and Operations of the San Bernardino City Unified School District, is involved in the District’s fundraising for charitable giving as well as for an organization that raises awareness of child nutrition and fitness.
Attorney Tim Prince donates time to the legal aid groups as well as to community service, focusing on making San Bernardino a good place to live and work.
Helen Richardson, a retired kindergarten teacher, volunteers her time to help at-risk readers.She also founded a cinema club to bring foreign films to the mountains.
Candy Stallings, Executive Director of the San Bernardino Sexual Assault Services, has been dedicated to being a victim advocate since 1987, when she began as a volunteer.
Joseph Williams, founder of the Youth Action Project, works with youth and young a
dults to help them become productive and successful adults.
Joyce Zimmerman has been a mainstay of the Women’s Club of San Bernardino for many years and is a volunteer in the reading program at Lincoln School.
Luis Moreno at Dameron Communications, where he is a marketing and research intern. Photo by Carl Dameron.
(SAN BERNARDINO, Calif.) Luis Moreno recently joined Dameron Communications as a marketing research intern. He expects to get the experience and knowledge necessary to become a successful marketing researcher, and maybe someday run his own marketing firm.
“Being an intern allows you to experience how it is in the real world. The theories learned in school are only tools, but the real thing is the experience you acquire working on what you enjoy the most, and that I think builds your character, and fulfills you as a professional.” Luis said.
Moreno is a senior at California State University, San Bernardino, majoring in Business Administration, concentration Marketing, and a minor in Finance. He will be graduating Fall 2009.
His duties as a marketing research intern consist of making marketing promotion proposals, marketing budgets, market analysis, creating visual graphs for data, and researching.
“Luis brings desire and tenacity; not all interns have the vision to see where this career path can take them. Luis has that vision. He is teachable, pays attention and has good knowledge of research,” Carl Dameron said.
Since 1989, Dameron Communications had coach interns. With a full service industry of opportunities for interns to work in any sector, they feel an obligation to teach the next generation of professionals to do work effectively, creative, and honestly. “We always ask our interns what they want to do, and Moreno was the first intern that wanted to work in marketing research. I was very excited” Dameron said.
Luis recently worked updating data for a document titled About the Inland Empire. The document shows how the Inland Empire is doing compare to other counties, and towards what direction is heading to. It also focuses on what is making these two counties (Riverside and San Bernardino) attractive for investors.
“What fascinated me is that not only house prices are less than Orange County or San Diego County, but what this metropolitan area is going to achieve economically in the next years.” Moreno said.
Luis Moreno was born in Riverside California, but raised in Mexicali, Baja California, Mexico, borderline with Imperial County. He transferred from Imperial Valley College to Cal State San Bernardino to finish his major. The Inland Empire is now his new home, and he is happy about it.
Besides marketing, Luis also loves soccer. He plays at Cal Sate San Bernardino, in the Intramurals League, inside the Recreational Center. Although his team didn’t make it to playoffs this quarter, they are eager to qualify next season, and maybe obtain the championship.
About Dameron Communications Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. We are an award-winning agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. We use our 20 years of communications knowledge and experience to advance our clients’ objectives.
(SAN BERNARDINO, Calif.) Dameron Communications welcomes a new public relations intern to its staff.
Carrie Patrick, a junior at La Sierra University in Riverside, joined Dameron Communications seeking to gain experience in a real public relations work environment that allows her to achieve knowledge and skill in the field of Public Relations before graduating in the spring of 2010.
Internships are important for college students because employers are hesitant to hire people right out of college with no experience. With millions of job cuts all over the U. S. options are decreasing daily.
“The job search is already hard enough with the economy doing so poorly,” Patrick said. “With the experience I gain here I will be able to confidently apply for a career after I earn my bachelor’s degree.”
This is not the first time Dameron Communications has taken interns. Carl Dameron, founder and creative director of Dameron Communications, believes having interns is important for a company.
“It is critical that we bring interns in because it is the older generations’ responsibility to teach the next generation the field of public relations.” Dameron said. He also believes that interns can benefit the company, “They teach me, too,” Dameron said. “From them I learned that text messaging was the best way to reach the 25 and under public and that soon hand held devices will be responsible for at least 75 percent of Internet access.”
Carrie Patrick is currently earning her degree in the field of communications with an emphasis in public relations and advertising. She has a passion for the sport of soccer and has been playing for more than 10 years. She was recently the Centennial freshman girl’s soccer coach in Corona and is now working at Killarney’s Irish pub located at the Riverside Plaza.
Being a full time student with two jobs is not an easy thing to do.
“I feel that if I put in the effort now, it will pay off later in my life” Patrick said. Carrie says she gained her strong work ethic from her parents and shows it by working hard in school as well as the restaurant and internship at Dameron Communications.
Carl M. Dameron offers a free brochure from Dameron Communications called Effective Advertising & Public Relations. The brochure outlines a step-by-step program to effectively reach a company’s target market, create a positive image of the business and entice their target market to use their products and services despite tough economic times.
(Newport Beach, Calif.) “In tough economic times too many companies stop advertising their business, or they cut their marketing budget because its easier than cutting people,” says Carl M. Dameron, founder and Creative Director of Dameron Communications, Inland Empire leader in public relations and advertising.
“The problem is when you stop asking for business you stop getting business. When sales fall because new customers aren’t coming in the door companies have to cut more expenses. They often reduce the marketing budget and then spiral into business failure. That puts more people out of work than if they had just found a new way to ask for more business.”
“We must never lose sight of the fact we are all products, and keep selling ourselves and our companies’ products,” says Dameron, adding, “However, a great campaign does not stop there. It takes hard work, knowledge and creativity to bridge the gap between the vision of success and actual profit.”
A free brochure from Dameron Communications, Effective Advertising & Public Relations, outlines a step-by-step program to effectively reach a company’s target market, create a positive image of the business and entice their target market to use their products and services.
According to Dameron the solution to increasing business in a changing economy is to change your advertising strategy. “When people had lots of money from constant home refinancing, they bought lots of things they wanted but didn’t need,” he notes. “Now the re-fi money is gone. People also feel poorer because their home values are declining and their mortgage payments are up. Many consumers are recovering from the hangover of big spending. Buyers are redefining their purchases based on what they need, not just want.
Dameron says the solution is to change your approach. “Some businesses understand this. They increase advertising in slow times. When they notice a change in buyer attitudes and adjust their message to consumers.
“One strategy is to lower prices and offer zero down and low interest rates to increase traffic and sales. Why? Because there are always buyers, if properly motivated to buy. As the Creative Director of Dameron Communications, my job is find the new way to motivate customers to buy,” he says.
Dameron offers more solutions to energize or create and implement an Effective Advertising & Public Relations strategy.
The program consists of four major components: Research. The first step in an effective advertising campaign is research. A company must know how much they should invest in their marketing campaign, who the target market is, what media those consumers use and what they want!
Ad Development. The creativity of an ad campaign is spurred during ad development. Generally, the information obtained through research will be used to generate a campaign theme that will grab the target market’s attention and increase traffic.
Media Planning and Placement. Selective media placement ensures the target market knows about the company’s products and services. It is imperative that follow-up research is done to fine tune the media, to maximize budget effectiveness and capture the largest audience.
While a successful campaign fulfills all four components, a combination of effective planning and consistency is also required to be effective.
Additionally, Dameron’s guide gives information on developing effective Public Relations, Government Relations and Community Relations strategies.
Dameron goes one step further. “If your business needs help sorting out your media options or creating a new message, we will provide you a free one-hour consultation on your advertising, public relations, crisis communications, government relations and/or community relations issues,” says Dameron.
For a free copy of Effective Advertising & Public Relations e-mail your request to Info@DameronCommunications.com or call Carl Dameron at (909) 888-0321.
Since 1989 Dameron Communications has creatively met the needs of its clients locally, regionally and nationally. They are an award-winning communications agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. They use advertising, public relations, government relations and community relations to advance their clients’ objectives. The web site is www.DameronCommunications.com.
A committee of, left to right, Andre Bradley and Tina Le Blanc of the Toyota African-American Collaborative, Ontario Chapter, John Barry of The Art Institute of California – Inland Empire, Wilson Johnson of Toyota African-American Collaborative, Sherry West of The Art Institute of California – Inland Empire and Carl Dameron of Dameron Communications is planning a fashion show celebrating Black History on Feb. 26 at Toyota’s North American Parts Logistics Division in Ontario.
(SAN BERNARDINO, Calif.) – Fashion students at The Art Institute of California – Inland Empire are gearing up for the first opportunity to showcase their work, a fashion show they will put on for employees of the Toyota North American Parts Center (NAPCC) in Ontario, Calif..
The fashion show will be held on February 26, 2009 at Toyota’s North American Parts Center, 1425 Toyota Way, Ontario, Calif. 91761.
It takes place less than one year after The Art Institute of California – Inland Empire began its fashion programs. It began offering a degree in Fashion & Retail Marketing in March 2008 and a degree in Fashion Design in June 2008.
The show, which is sponsored by Toyota’s African American Collaborative, Ontario Chapter (AAC), will focus specifically on African-American fashion as part of Toyota’s observance of Black History Month 2009.
“We’re very pleased to partner with the Art Institute of California as we come together to recognize diversity within our community,” said Wilson Johnson operations manager for Toyota NAPCC.
The Art Institute of California – Inland Empire offers Bachelor of Science degrees in Game Art & Design, Culinary Management, Graphic Design, Web Design & Interactive Media, Interior Design, Fashion Design and Retail Management, and Media Arts & Animation. There are also Associate of Science degrees in Graphic Design and Culinary Arts. Each program is offered on a year-round basis, allowing students to work uninterrupted toward their degrees.
It’s not too late to start the New Year at The Art Institute of California – Inland Empire. Courses begin Jan. 12 and classes are offered in the day, evening and on weekends for new and reentry students.
For more information or a tour, call The Art Institute of California – Inland Empire at (909) 915-2100.
The Art Institute of California – Inland Empire is one of The Art Institutes (www.artinstitutes.edu), with more than 40 educational institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.
Brenda Erickson is learning about event coordination and public relations through an internship at Dameron Communications. Photo by Noe Melon
(SAN BERNARDINO, Calif.) Brenda Erickson joined Dameron Communications (www.DameronCommunications.com) in the fall quarter as a public relations intern. She looks to gain experience and networking in a creative environment that allows her to expand her knowledge while growing as an event coordinator and public relations professional.
“This is a great opportunity for me to learn the true business of public relations. It is one thing to learn the definition of PR in the classroom, it’s another to actually understand and create work in the field of communications,” says Erickson.
Erickson is a student at California State Polytechnic University, Pomona, where she is obtaining a Bachelor of Science in Communications with a public relations emphasis. She will be graduating in December 2008.
Some of her duties at Dameron Communications include writing press releases, inviting community members to political fundraisers, organizing and catering for special events, creating social networking accounts for clients, Web updates, writing and editing, evaluating stories and commercials to put out into the media and filing clips.
Carl Dameron, founder and creative director of Dameron Communications, is mentoring Erickson to give her the knowledge and experience needed to compete in today’s workforce.
He explains why he accepted Erickson as an intern for Dameron Communications by saying, “Interns bring a fresh perspective, making us look at why we do things a certain way. They bring new techniques and new visions for getting things done. Brenda has experience in event organization and motivating people, and I felt these strengths would be an asset.
“Brenda continues to surprise me with her grasp and understanding of concepts in PR and her ability to ask the right questions at the right time, and she has the tenaciousness and motivation to complete tasks on time; ours is a deadline business. It’s a pleasure working with Brenda,” adds Dameron.
Erickson also has a passion for dance. She has acquired much of her responsibility, organization and social skills through dance practices, performances, competitions and community outreach.
Erickson was a dance team director and coach with San Dimas High School for six years. There she gained responsibility, accountability, leadership skills and the ability to communicate with all personalities. She says, “Being responsible for a team definitely prepared me for the real world workplace.”
About Dameron Communications Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. We are an award-winning agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. We use our 20 years of communications knowledge and experience to advance our clients’ objectives.
Noé Melon of Paris, France has spent the past three months in the USA learning about graphic design and American-style advertising through an internship at Dameron Communications. He returns to France next week, but not before Dameron Communications holds a party in his honor on Wednesday, Dec. 17, from 4 p.m. to 7 p.m. at 255 N. D Street, Suite 303, San Bernardino, CA 92401.
(SAN BERNARDINO, Calif.) Noé Melon joined Dameron Communications (www.Dameroncommunications.com) in the fall semester, as a Graphic Design Intern. He looks to better his creativity in graphic design and learn the American style of advertising while studying abroad in the United States.
Melon is a student at Istitu de Préparation à l’Administration et à la Gestion in Paris, France, where he is working on his marketing degree. He has been in college for three years and has two more with the marketing program. Melon says, “I like graphics in general; I like the arts, designing and working on the computer.”
Melon obtained this internship through KD Conseil, which is a cross-cultural firm in Paris. He indicated he wanted to do an internship at an American company. Kathleen Dameron, head of KD Conseil, was able to set that up, being that her brother, Carl, owns Dameron Communications, an advertising and PR firm in Southern California.
Melon’s hometown is Paris. Growing up, he loved the sport of fencing, graphic design and playing the guitar.
He previously worked for Dell Computers in France as an intern in marketing and graphic design. He was also a representative for a music festival, obtaining sponsors and donations.
Melon will finish this internship with Dameron Communications this month and will return to Paris. He explains what he has learned thus far from working at Dameron Communications by saying, “I have learned to use Quark Express 8; I worked in InDesign in France. My main focus here has been to perfect my skills in graphics and learn the English language.”
Carl Dameron, founder and creative director of Dameron Communications, is mentoring Melon and encouraging him to use his creative abilities in a work environment. Dameron gives him the opportunity to work independently and create designs that Melon feels are most appropriate for the client.
“Noé brought a fresh and different perspective to the firm,” says Carl Dameron. “His European upbringing gives us a new look at everything we do. His European sensibility gives us a fresh, new perspective on our work projects. Fresh, new perspectives are critical to making sure we deliver to our clients the highest and best creativity possible.”
Carl has seen Melon’s growth through this experience. He says, “I’ve noticed significant advancement in Noe’s ability to solve problems, ask questions, develop and deliver effective and creative messages.”
Melon’s work includes programs, brochures, newsletters, logos and posters for clients, including Black Rose Awards, Urban Dreams Film Festival and LaSalle Medical Associates.
On Wednesday, December 17 from 4 p.m. to 7 p.m., Dameron Communications will host a holiday party at its offices at 255 North D Street, Suite 303. This provides the public an opportunity to meet Melon and view his work.
The party is also an opportunity for those who have not visited Dameron Communications in the last three months to see the new offices to which it moved in September. RSVP with Nicole Acosta at (909) 888-0321.
About Dameron Communications Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. We are an award-winning agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. We use our 20 years of communications knowledge and experience to advance our clients’ objectives.
Carl Dameron has recently been named a member of the Inland Empire Advisory Board for Goodwill Southern California. Photo by Chris Sloan
